Drake’s album Views has become the first record to hit over 1 billion streams on Apple Music.
At Drake’s San Jose show yesterday, Apple’s chief executive officer Tim Cook, senior vice president Eddy Cue, and Apple Music’s head of content Larry Jackson, presented Toronto-born Drake with a massive plaque.
Views was released exclusively at first on Apple Music on April 29th, and on Sunday Drake released the film ‘Please Forgive Me,’ exclusively on Apple Music as well.
Securing exclusive, popular content, is quickly becoming a way for Apple Music to compete with other streaming music platform’s like Spotify, giving its own proprietary service a visible advantage competition in the space.
Apple Music last officially reported it had 15 million subscribers in June but mentioned during an iPhone event on September 7th that number had increased to 17 million. In comparison, Spotify last reported it had 40 million subscribers.
40 is the new 30.
— Daniel Ek (@eldsjal) September 14, 2016
Following Apple Music’s exclusive collaboration with Drake, the platform secured exclusivity for Chance the Rapper’s long awaited new album ‘Coloring Book.’ After ‘Coloring Book’ dropped on May 12th on Apple Music, the album’s streaming numbers alone resulted in it surging to number eight on the Billboard 200 album chart.
Image credit: Wikicommons