Square launches App Marketplace in Canada to better showcase partner integrations


Today, payment innovator Square announced that its App Marketplace, a showcase for partner integrations and services, is expanding to Canada.

The company made the announcement by showcasing its first Canadian partner, Edmonton-based Jobber, while outlining its intention to continue making it easy for startups and small businesses to collect and distribute payments through Square’s Reader.

Last month, Square launched partnerships with Weebly, a content management operator like WordPress, and Bigcommerce, an e-commerce platform similar to Canada’s Shopify.

Many of Square’s existing partners, like QuickBooks, Xero, SumAll and Shopseen, are enterprise solutions that may need the exposure in Square’s market to attract small to medium businesses. Others, like IFTTT, a well-known “geeky” solution for connecting disparate web and mobile services together, benefit from expanding Square’s reach into the consumer market.

By adding Jobber to the list, Square’s Canadian presence increases — it already accepts payments with its Reader attachment — and becomes indelibly linked to the companies on which thousands of people rely every day.

Read more about Square’s Jobber partnership on BetaKit.