Microsoft buys app analytics and distribution platform HockeyApp

For the last year, Microsoft has been focused on a cloud first, mobile first strategy. Part of this strategy has included increased concentration on mobile apps, not just for its own platform, but for others as well. On Thursday, Microsoft its purchase of app analytics service HockeyApp.

HockeyApp is a German company that provides crash reporting, distribution, and feedback for app developers. Microsoft said today that it planned to integrate HockeyApp into Visual Studio Online’s Application Insights service.

Speaking in a blog post, Microsoft’s S. Somasegar said that the acquisition of HockeyApp would facilitate the introduction of new iOS and Android SDKs for Application Insights.

Application Insights offers a 360-degree view of application usage, availability, and performance across both client and server/cloud application components,” Somasegar said. “Integrating HockeyApp crash reports with Application Insights usage analytics will extend device support for Application Insights across all major mobile platforms and make application analytics an ambient part of the application development cycle with support for all tiers of a modern “mobile first, cloud first” solution.”

This is Microsoft’s second Visual Studios purchase this year. In July, the company bought SyntaxTree, developer of the UnityVS plugin for Visual Studios so it could offer deeper integrated support for the Unity engine and improve Visual Studio for game devs.

Neither Microsoft nor HockeyApp offered information on the financial terms of the deal, though HockeyApp did say that Microsoft has been a customer since 2011. It promises more information on future plans the coming weeks.