Nokia partners with Microsoft… makes Windows Phone “its primary smartphone strategy”

Nokia and Microsoft have entered into a “broad strategic partnership” that makes the new Windows Phone OS its “primary smartphone strategy”. Former Microsoft Exec and current Nokia CEO Stephen Elop stated in a video that “together we will bring consumers a new mobile experience, stellar hardware, innovative software and great services. We will create opportunities beyond anything that currently exists”. Following him Microsoft CEO Steve Ballmer said a few words: “in this partnership with Nokia, Microsoft brings its’ Windows Phone software and the brand mobile consumers want like Bing, Office and of course Xbox Live”.

So there you have it. They have joined up and this could be what Nokia needed but certainly what Microsoft needed. This will skyrocket their stats in the number of devices that shipped/sold with WP7 globally as Nokia is the number one mobile manufacturer in the world.

In an open letter by the two companies gives more details of the partnership and says that “There are other mobile ecosystems. We will disrupt them. There will be challenges. We will overcome them. Success requires speed. We will be swift. Together, we see the opportunity, and we have the will, the resources and the drive to succeed.”

• Bing will power Nokia’s search services across Nokia devices and services
• Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.
• Nokia Maps will be a core part of Microsoft’s mapping services.
• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
• Microsoft development tools will be used to create applications to run on Nokia Windows Phones
• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.
• Nokia’s content and application store will be integrated with Microsoft Marketplace

Source: Nokia Conversations