On July 11th, newly appointed President and CEO of BCE and Bell Canada, George Cope, announced his “100 day plan” to streamline management by saying “Bell’s goal is clear: to be recognized by customers as Canada’s leading communications company. I look forward to leading a unified, re-energized organization focused on attaining that goal by delivering a better customer experience at every level.”
Today, it seems like his first objective has been put into action as Bell announced the it will reduce the size of its management by 2,500 (6%) “as part of an organizational realignment focused on achieving a competitive cost structure”. In total this set of cutback are expected to save $300 million a year.
George Cope said today: “It is always difficult to see colleagues depart, but these changes are absolutely necessary. We are moving forward with a streamlined management structure that brings everyone at Bell closer to the customer and allows us to compete more effectively. This new structure positions us as a far more efficient and cost-effective operator in the intensely competitive Canadian communications marketplace.”
As the next stage in the 100-day plan is put into practice, Bell will continue investing to improve customer service.