The National Basketball Association (NBA) and Bell Canada has agreed on a non-exclusive relationship of the first digital content agreement with a Canadian company for Bell customers to watch video highlights of each game, top 10 plays, NBA team, league and player wallpaper, and receive text alerts of breaking NBA news, and watch other NBA-related content from their Bell Mobility mobile phones, or through the Sympatico/MSN web portal.
Attila Gazdag, Senior Vice President, Global Media Distribution at the NBA said “Providing our fans with access to NBA action across digital platforms is essential as our worldwide popularity continues to grow. Teaming with Bell will give NBA fans across Canada the ability to connect with their favourite teams and players on their personal computers or on the go.”
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