Virgin Mobile increasing Gold Plan pricing by $5 on August 13th

Ian Hardy

August 10, 2013 7:02 pm

virginmobileplan
Virgin Mobile will be adjusting their Gold Plan pricing August 13th (same day as the BlackBerry Q5 launch). According to an internal doc we received it states the reason for the increase is because they ‘made a mistake’ when initially publishing the rates. Anyone who signs up now until the 13th are considered ‘Lucky Members.” All the details of the plan stay the same, but will now be priced at $45, $55 and $65/month.

(Thanks tipster!)

  • Thurnis

    Made a mistake? Yeah right. Thats what you say when you have absolutely no reason for explaining the rate increase.

    • Sam

      Well, the reason is obviously because they are matching Fido’s plans. Collusion anyone?

    • skullan

      Made a mistake, because they realized “Oh, wait, people like the pricing on these? Something needs to be done about that STAT!”.

    • ToniCipriani

      Oh sure it’s a mistake. Rogers and Telus put the dunce hat on Bell because their plan was $5 cheaper than theirs.

      Bell is writing on the chalkboard now “I will not price my plan cheaper than agreed”.

    • Angulo

      Bell is the mistake…

  • jackjiarocks

    I cant wait for the day these mofos gets crashed

  • Rich

    Verizon, we need you!

    • solidpig

      Even if they only match the prices of the big 3, the big 3 will be pressured to offer something better, lest they want to lose a portion of their market share to Verizon.

    • ElZorroAzul

      And then Verizon will match, and then the cycle will continue, and you guys will scream “COLLUSION”, “OLIGOPOLY”, “PRICE-FIXING”, and whatever else the flavour of the day happens to be.

    • Rich

      It’s harder to acquire customers than it is to retain them.
      With less than 10% marketshare with a WIND / Mob buyout, they’d have to do something to turn some heads.

      We always talk about geography when it comes to Canada and wireless rates, but when you consider how densely populated we are around major cities, plus our proximity to the border, it’s actually not as bad as it would seem. All in all, this is far simpler than the network they had to build for the USA from corner to corner.

      So yes, they can likely offer lower rates. In addition to that, they’ll likely offer better deals on smartphone prices as well.

    • Super_Deluxe

      Yes but with Big 3’s collusion, it’ll give them a real run for their money aka real competition.

    • Prashanna Kandiah

      that right

      are there goning be cheaper than WIND/MOBILICITY (NO)
      are there gonna be cheaper than BIG 3 (YES)

      VERIZON HAS GAME PLAN :)

    • ElZorroAzul

      And you know this how? Oh, that’s right, you don’t. If you had insider knowledge, you wouldn’t be posting here.

    • ElZorroAzul

      LEARN THE DEFINITION OF COLLUSION. PLEASE.

    • Prashanna Kandiah

      they are coming in 2 days we will know

  • Harold Mitchell

    Jeez…these guys keep shooting themselves in the foot. They truly look like greedy fools.

  • Yeas

    I was wondering when they’d notice that they prices were the last decent plans left.

  • Guest

    At least there is Koodo left with somewhat descent plans…I Wonder how long that will last

    • ToniCipriani

      Actually they matched the other two already. If you look closely, the $65 plan on Koodo already exist, it’s the $60 on the Medium tab, which adds $5 to the bill. Right in line with what Virgin is doing with the Gold plan, up to $300 off on phone..

    • JP

      At least Koodo is leaving the price at 60 for people using the Tab S or No Tab Discount(10% off), Virgin and Fido just upped the price across the board on all their data plans so no matter what phone you’re buying, you’re stuck paying the extra $5.

    • ToniCipriani

      Virgin still doing 10% off too actually. And I just noticed they too doubled the price for overage, $10/500MB.

    • JP

      I know Virgin does it but it’s cheaper to take 10% off a $60 plan than a $65 one.

  • Jérôme Lepage

    Best was the 39$ gold plan with 600mb, maybe i should have changed before it ended. I have the promo 30$ from last holidays with 200mb 200 minutes. I think that was fair price,but it’s now 45$ for the same thing.

    • Eric

      Got that plan a few weeks ago. Love it. Honestly, at the time, I don’t think you could get a much better deal.

    • Jérôme Lepage

      yeah my 30$ and the 39$ were 2 good deals. Looking forward to see the deal that will be up next holidays, it’s the rush to sell smartphones. I wonder if the 39$ is still offered to customers as internal deal.

  • southerndinner

    Sure thing scumbags

  • ElZorroAzul

    Oh my god, some of you people need to learn the definition of the word “collusion”, as well as take a course on economics. There are some people on this board where, after reading the comments they make, I honestly wonder how they get through the days, let alone manage their own money properly. Thank god none of you are actually in charge of any part of the wireless industry, or we’d all be screwed.

    Newsflash: it’s a free market, providers have the right to change their prices to match competitors. That’s not collusion or price fixing. Regardless of what excuse VM has for raising prices, there is no law saying carriers must offer the same services at different prices to create competition. And that’s essentially your (nonsensical) argument, so read what I just wrote — and if you don’t think it’s the most ridiculous thing you’ve ever heard, I again urge you to go take Econ 101 and buy a dictionary.

    Your meaningless complaints only demonstrate your breathtaking ignorance. Go complain about something worth the energy.

    • southerndinner

      Obvious big 3 employee and/or stockholder

    • ElZorroAzul

      You would be wrong.

    • Dave

      Or probably just a simple troll

    • ElZorroAzul

      Pointing out how ridiculous and ignorant some of you are is not trolling. We call this a reality check.

    • Steve Shutt

      Damn you! I was almost finished typing the same response and used the gas station prices as the example. I need to be faster on my typing. :D

    • ToniCipriani

      If they actually stand right in front of you and tell you they are colluding, those scumbags would’ve been arrested already.

    • Humberto Giambrone

      Take an industrial organization course. You’ll learn some things.

      Perhaps some basic economics would help you understand how inefficient and completely undesirable oligopoly structures are in a market society.

    • ElZorroAzul

      So your response to me telling people to learn basic economics is to tell me to learn basic economics? Whaaaaa… go home, you’re drunk.

    • Madrep

      Humberto is right. you sir need to take a step back on what telcom companies do and think about it

    • ElZorroAzul

      What do telecom companies do? Enlighten us. I’m sure 99% of what you’re about to say will be totally exaggerated and actionable, but go ahead.

    • Vacillator

      You should maybe consider that the Big 3 are essentially a collusive oligopoly.

    • Sam

      I agree that they have the right to match their competitor’s prices. But do you really believe we have a free market in this industry? Are you saying you have no qualms about Virgin’s sudden change in pricing strategy?

      And I did very well in ECON 101, thank you very much.

    • ElZorroAzul

      I said “regardless of whatever excuse VM provides for changing their prices”, definitely not defending it.

    • Scazza

      Are you seriously trying to change these morons minds? These are the same i****s who think everyone should offer free ponies and unlimited data with every $10 plan on 45 minute contracts. These are also the same i****s who scream at how much better Verizon is, without spending the 15seconds to figure out their US prices are marginally more than our canadian prices. Don’t talk about free market to these people, they have never ran a business and never will.

    • Sam

      Fair enough, to some extent. But, may I ask what are the usual reasons for increasing the price of a good/service? Did the cost of doing business suddenly go up? Not that I’m aware of. Or do you think they realized that they will get or have gotten into trouble with the other carriers since they had price cut them? Unless you actually buy the “we made a mistake” line, in which case, i would like to see who got fired over it, because this is terrible PR as evidenced by this entire thread.

    • Samuel Gomez Recuero

      yeah the “mistake” argument is really not doing if for me either. I can understant 19.99 instead of 199.99 or 9.99 instead of 99.99 but 10 for 15 or 30 for 35 are completely different numbers.

      To me it looks more like: oh they are charging more why should we make less money than them.

      I would had loved to see WIND and Mblicity made it out at large across canada to see if that would have changed something in the mobile field.

      I know a few people that will be leaving the ROBELUS coalition to go with a provincial provider here in Quebec. they offer good coverage for the province and more data for your buck, compared to the Big 3. Only thing they don’t have yet is LTE but it is coming

    • Jason

      Unfortunately, the leader of the angry mob of morons is Stephen Harper.

    • Madrep

      Newsflash: 500 Mb is far from enough data for 1 month. 70$ plans give yo 250 Mb which is ridiculous and robellus knows people are gonna get overcharged. New plans are a total scam. Robellus is having an unhealthy oligopole for the consumers. it’s all like the gas prices

    • skullan

      Sounds to me like someone needs to look up Tacit Collusion.

    • ElZorroAzul

      Um, no, prices have dropped since 2009. Do your homework.

      Again, this is not collusion.

    • Guest

      As for the prices, they are still around the same prices (as I said) from 2009. Their value has gotten better in some aspects and much, much worse in others.

    • ElZorroAzul

      “Tacit collusion” is basically a term made up to try to concoct an argument that companies conspire to fix prices. In essence, you’re trying to level accusations that there is a conspiracy without actually committing to the word, because you know it’s a half-baked argument.

      Try again. With conviction, this time.

    • Guest

      I’ll just leave this here. People who read it can determine whether
      or not they feel any companies in Canada partake in this type of
      activity:

      From Wikipedia:

      “Tacit collusion occurs when cartels are illegal or overt collusion
      is absent. Put another way, two firms agree to play a certain strategy
      without explicitly saying so. Oligopolists usually try not to engage in
      price cutting, excessive advertising or other forms of competition.
      Thus, there may be unwritten rules of collusive behavior such as price
      leadership (tacit collusion). A price leader will then emerge and sets
      the general industry price, with other
      firms following suit. For example see the case of British Salt Limited and New Cheshire Salt Works”

    • ElZorroAzul

      Again, no one actually has proof of an agreement between providers to charge the same price. Your accusations that they do so are laughable (and actionable), so proceed carefully, sir.

    • Guest

      Actionable, I have not indicated at any point that one company has performed this. I have only indicated people research and make their own decisions.

    • ElZorroAzul

      Ah, so, when challenged, you can’t actually stick to your convictions, by providing any evidence that such an agreement exists. Interesting.

    • Guest

      My convictions are fine, I want people to review the definition of tacit collusion. They can make their own decisions.

    • ElZorroAzul

      Tacit collusion isn’t even a real thing. Look, it either is collusion, or it isn’t. One of the two. The very definition of collusion implies there is at least some degree of malice and that it’s deliberate. The concept of collusion is not some squishy grey area where we can kinda sorta commit to an opinion about something.

    • ElZorroAzul

      I saw something on the internet, so it must be true.

    • ElZorroAzul

      Is it seriously that hard for you to get? *I* don’t need to prove anything, I’m not the one accusing companies of acting illegally or unethically. That’s not to say corporations never do, but in this case, when making the assertion, one should have proof.

    • ElZorroAzul

      Funny how people tend to claim someone is arrogant when they realize their argument is without merit.

      I’m not arrogant, you’re just scared (and clearly mad) that someone isn’t buying into the lies, half-truths and crap you’re selling.

    • ElZorroAzul

      I’m not drinking any Kool-Aid. I get excellent customer service from my carrier, both in store and on the phone, as I have already stated. I pay a reasonable amount, for enough data to meet my needs (with a reasonable and perfectly acceptable overage charge if I exceed), unlimited nationwide talk and unlimited text, and I get additional discounts every month because I bundle my services.

      I, unlike you, understand that a business transaction must provide value to both parties, so, for the services I am provided by the company, I must pay a fair amount. I also appreciate that my provider has invested heavily in providing me excellent-quality services, rather than sacrificing that quality in the name of offering me unsustainable discounted pricing.

      If my so-far excellent relationship with my provider changes at any point, I will, like you, vote with my feet and my wallet.

      Are you mad that people actually might be happy with the service they get from the Big 3?

    • ElZorroAzul

      At what point did I say what I was paying? It’s all subjective anyway. That’s why I am not actually arguing price with you… well, that, and you seem to think companies should be able to invest in their infrastructure and improve the services they provide to customers on ARPU of $30 a month per line.

    • ElZorroAzul

      How are they years late on LTE? Canada was actually ahead of the curve on LTE adoption.

    • Guest

      But, if you can provide me an example where I have said Company X has performed Tacit collusion, please point it out and I will happily apologize and delete the comment.

    • ElZorroAzul

      That’s the whole basis of your argument, dude! Otherwise, why would you even bring it up?! Are you saying you aren’t actually talking about anything relevant to the thread?

    • Guest

      I didn’t bring it up. You did with “Oh my god, some of you people need to learn the definition of the word “collusion”

      I simply pointed you to tacit collusion.

    • ElZorroAzul

      “Tacit collusion”, is that the same thing as “Oh, well, I sort of murdered that guy, but not like… fully murdered him, I don’t want to get in trouble”? Sounds like it.

    • Guest

      I have no clue where you went with that. Either way, you indicated we needed to learn the definition of collusion, I brought up tacit collusion as a different example, I did not reference in any way that this company, or named a specific company (or group of companies) of having performed it.

    • ElZorroAzul

      You like having things repeated a few times, don’t you?

      Okay.

      Again, what would be the purpose of bringing up the term “tacit collusion”, which, again, is not a real thing, unless you were trying to imply (or explicitly accuse) an industry of fixing prices or conspiring to screw people out of their money?

      Answer that for me. Or at least try to explain the purpose of your comments.

    • Guest

      As per my comment “On a completely unrelated note, sounds to me like someone needs to look up Tacit Collusion.”

      Again, as I have indicated several times in this banter back and forth, I have never said any particular Canadian company has participated in this only that you should review it.

      As for this back and forth, I think we’re done.

    • Sam

      Weren’t you just saying you are not defending them? So what is this suppose to mean? You know you’re basically saying as long as they don’t get caught, they committed no crime.

    • ElZorroAzul

      No, but I would agree that corporations are innocent until proven guilty, just like people. Don’t we have the rule of law in Canada?

    • Sam

      And no one here has said they should be thrown in jail this instant. But given current info and circumstances, people have the right to be suspicious, and perhaps vent their feelings a bit. And for the motivated ones, they’ll eventually make enough noise to get the government involved,and maybe an investigation.

      So maybe you want to ease up on the “there is no such things as tacit collusion,” the thing by its nature is almost impossible to prove. But we do see the signs, and can infer that it is plausible in this case.

    • Guest

      I’ll just leave this here. People who read it can determine whether or not they feel any companies in Canada partake in this type of activity:

      “Tacit collusion occurs when cartels are illegal or overt collusion is absent. Put another way, two firms agree to play a certain strategy without explicitly saying so. Oligopolists usually try not to engage in price cutting, excessive advertising or other forms of competition. Thus, there may be unwritten rules of collusive behavior such as price leadership (tacit collusion). A price leader will then emerge and sets the general industry price, with other
      firms following suit. For example see the case of British Salt :imited and New Cheshire Salt Works”

    • Matt

      Calm the F*ck down…

  • Justin

    Let’s the MATCHING Game Begins!! 1st: Virgin Mobile!!! Congratulations, u win the GOLD!!!!

  • Dave

    Good to see now the real prices for the new plans now that they are limited for two years contracts.

    Meanwhile, it will benefit the new entrants for easier price comparison.

  • Thomas C. Riddell

    Virgin is just Bell so you have to know it’s going to suck

  • ElZorroAzul

    The context in which people are using the term collusion is to suggest there is an explicit conspiracy between providers to fix prices, which is just ludicrous. You are simply changing the way the term is used to suit your argument.

    • Sam

      Are you kidding me? You think it matters whether it is implicit or explicit collusion? You’ll be asking for proof next, aren’t you?

    • ElZorroAzul

      I should be asking for proof, especially given the seriousness of the accusations you guys are levelling at telecom companies.

    • wallace

      Asking for proof wtf else DO YOU NEED!? just look at their website dnmit their prices are all the same! Didn’t you read the guy’s definition of collusion? It doesn’t have to be explicit. You don’t seem like a totally dumb person, don’t act stupid. Three companies share over 90% of one market, and they all have the same price schemes… It’s not rocket science!

    • ElZorroAzul

      Making a lot of assumptions there, pal. I never said I was defending what they were doing, I just think most people are ignorant about how economics/the industry work, uninformed and uneducated, and would rather complain and sit on their lazy duff than vote with their wallet and do something to change what they don’t like. You spend more time here complaining than actually doing anything, so I don’t know why you expect things to change.

      More people would have jumped to Wind and Mobilicity by now if they felt like they were getting the shaft. Why hasn’t that happened? It’s because prices have come down, plans have packed in more value, and quality has improved. Last piece of the puzzle is customer service (though, I have to say, I never have an issue when I visit a store, or when I call a customer care number).

    • ElZorroAzul

      Wow, you moved your account to Wind. Slow clap!

      I meant something a little bit more motivated and meaningful. Great to see you voted with your wallet, but you are still one of the miniscule (yet irritatingly loud) minority who thinks you’re entitled to getting stuff for free, that everything should be given to you for cheap or for nothing, without understanding the costs of providing you that service or good.

      Again, just because Wind gives you unlimited rainbows and bunny rabbits (and, quite frankly, they’re not capable of giving you a whole lot else) for $9.95 a month doesn’t mean it’s profitable for them to keep doing it long-term. (Hint: It’s not profitable.)

      You must not be too convincing, because, the way I see it, not a lot of people have made the jump away from a better product or service. Wasn’t Wind supposed to have 1.5 million subs by now?

      PS: prices HAVE NOT gone up. I remember paying $110-120 a month on Rogers for my BB 5 years ago, I complained to them, they found me something better at the time. Even better, an equivalent plan to what I had now costs about $55 at Rogers. Just in case you can’t do basic math, that’s 50% less.

      You get what you pay for. If you’re happy, that’s great for you. Nobody is telling you to switch back. Just stop trying to convince everyone else what they have is bad. A lot of people actually prefer to pay to get better quality and service.

      PPS: Using the word “extortionate” doesn’t make your argument stronger. Watch out, your jester hat looks like it might fall off.

    • Sam

      Sure, the value proposition has gotten slightly better in recent years, but I’m sure you know that is largely due to the competitive pricing of the little guys. And I’m assuming most people here are concerned with the pricing hikes since the CRTC ruling. Which honestly shouldn’t have changed prices this much. Virgin, Koodo, and Fido have all been offering 2yr plans for quite some time now, so please explain to me why they suddenly need to raise prices? And yes, I’m aware iPhones are the exception. To my understanding, that CRTC ruling did not suddenly make running a carrier more costly. And that’s why it looks like collusion. Obviously, I do not work in the telco industry, so maybe there is some P.E.S.T. factor that is causing this, but if that’s the case, I rather companies be honest about it instead of lying about how they made a mistake regarding their pricing.

    • ElZorroAzul

      And that’s not my argument; in fact, I welcome the competition from the smaller providers, and I think it’s been good.

      Again, I am not here to defend price changes, or how much the providers charge. I am here to attack the ignorance and lack of understanding certain people are displaying towards even the basic concept of how the economy works.

      You seem to be a pretty reasonable person, for one.

    • skullan

      On a completely unrelated note, please review “tacit collusion”.

  • lukev

    Verizon prepaid

    $70/mo for unlimited minutes, text + 4GB

    Show me the big-3 plan which matches this please?

    • Jason

      Isn’t Verizon’s postpaid rate $110 for that same unlimited + 4gb plan. Virgin is still looking pretty darn good compared to those beasts south of the border.

    • accord1999

      Verizon prepaid is CDMA only, so you’re stuck with EVDO at speeds of 2 Mbit/s or slower

      Koodo has $75 post-paid plan with 3GB. In exchange for $5 and one less GB, you get:

      -much faster speeds
      -you can use any unlocked phone you wish
      -a small subsidy of $150 amortized over 24 months

  • Jason

    I guess banks, gas stations, radio stations and grocery stores all collude. If Telus started offering plans $10 less per month and Rogers didn’t match. What would happen?

    Why does Esso and Petro Canada sell gas for the exact same price? Why are mortgage rates the same at all banks? That’s how compitition works.

    • ElZorroAzul

      You, sir, are an intelligent man. Well said.

    • Vacillator

      No, actually that’s how “competition” works in an oligopoly. Gasoline retailing operates similarly to wireless services in Canada. Neither example is good for consumers’ pocketbooks because of the price rigidity.

      Think of consumer electronics for an example of a market which is much more competitive in Canada.

  • canuck07

    I’m willing to bet if they made a mistake by posting a higher price instead they wouldn’t make the correction to lower it.

  • Wufai

    Virgin pricing is the worst suck up to Fido ever! Back in March Virgin followed Fido’s $39 plan, a few months later Virgin increased their prices to$40 (less data) but Fido stayed firm with the $39. 1 week later Virgin reintroduce the $39 plan as ‘limited time offer’ to Aug 7, Aug 7 came and Virgin reset prices to $40. On Aug 9, Fido changed their pricing plan to $45. On Aug 10 Virgin has the guts to say ‘oops we make a mistake’ and plan to increase their $40 offer back to match Fido’s $45. I swear to god this country needs real competition. I so wish Fido would screw Virgin over by reducing their current plan back to $40 just to see what excuse Virgin will give next time.

    • ElZorroAzul

      Aren’t we supposed to be happy, and take advantage, when providers reduce prices or bring in promotional offers?

    • Wufai

      Yes we are, and I did, take advantage of the promotional offer. What irks me is the way our current big 3 can set any prices they want without fear of competition becuase they know the other 2 carriers will follow suit. I can’t understand why any mobile carrier can promote $39 with 600mb data and suddenly switch to $45 200mb without fear that they will lose customers? the way I understand competition is that other companies will take advantage of the mobile carrier who can’t afford such a low ARUP and further promote great plans to drive them out of business. Instead all the other carriers decided to raise the plan price and offering to match the other companies

    • Wufai

      Here’s my theory: The Big 3 promoted the $39 plan back in March because they know Wind/Mobilcity is in finicial trouble and wanted to starve them for another quarter by enticing off contract customers (me) from switching over. Also the Big 3 can tell the Canadian media how they advanced Canadian wireless industry with low rate plans. Now the deed is done the Big 3 has reverted back to their high cost low data plans knowing perfectly well they won’t compete against each other, and Canadians are already spooked by the news Wind/Mobilicity are actively looking for buyers. Their is no proof to this theory, but my opinion is that if we don’t get a large teleco company like Verision over to keep the Big 3 competitive and Wind/Mobilcity goes bankrupt Canadians will never see the likes of $39 plans again.

  • Samuel Gomez Recuero

    You forget something the topology of the canadian population is by far concentrated near the big cities, this make it easier for Verizon to expand. And they have the means to do so across Canada, Sadly WIND and MOBLICITY never got there.

    Plus even with same prices, which I doubt, there is the possibility of free roaming in the US

  • ra51dft

    if ever Verizon comes here they wont lower their tariffs in Canada as they got higher plans in the US.
    At least it would bleed the profits of ROBELUS ,that is level of playing field to me ..;)