May 17, 2013 9:30am
After struggling through last year, taking many hits, BlackBerry is slowly gaining its Canadian market share back. The one-time smartphone leader had sunk to a low 6% market share and new a report by research firm Raymond James shows that BlackBerry has more than doubled to grab 13.5% of the Canadian market. Of course, both Apple and Samsung account for the lion’s share of Canada. Apple has 40.1% (down from 44% in Q4 2012) and Samsung has approximately 31%, also down from 35% in Q2 2012.
The spurt of success has been the introduction of the BlackBerry Z10 and the BlackBerry Q10. Many Canadian organizations, namely Canadian Tire, BMO, Torys LLP – have outwardly declared that the new BlackBerry 10 platform is their OS of choice. Missing are specific Canadian sales numbers, but carriers have reported that there has been a “very positive response” to the new BlackBerry devices.