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Expect to see “a very different Virgin” in 2010
Since originally launching in Canada back in 2005, Virgin Mobile has gone through it’s own challenges. Most recently being completely bought up by Bell. In an interview by the Financial Post, Robert Blumenthal, the head of Virgin Mobile Canada has a few notable quotes about what we can expect in 2010.
“Early next year, we’ll be in the first phases of a very different Virgin… You’ll see a great expansion in our portfolio and us being able to offer higher-value devices and services. Where we had been traditionally lower down in the marketplace, we’ll be expanding to realize our true potential… Over time, I have a belief that as more people become wireless users and their wireless usage becomes more of a necessity than a luxury … people tend to move up.”
Pretty strong words. We already know that Virgin will be releasing the beloved Apple iPhone. In addition, we still understand that they’ll be launching the BlackBerry Storm. As we let you know before, The rewards program myVIP is being replaced by something a great deal bigger at Member Superstore (think beyond the toque) In addition, just like all the other carriers who are currently selling have somewhat of a clear pricing strategy. Blumenthal says Virgin will possibly follow “The easier you can make the decision, the easier to sell, the easier to buy. It helps sales and it helps the consumer make choice.”
With all the competition that will be infiltrating Canada in 2010 do you think Virgin will continue to grow and give us what we really want? Better devices, cheaper plans and more coverage…
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11 comments for “Expect to see “a very different Virgin” in 2010”
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The big problem with Virgin Mobile, Koodo and Fido is that their parent companies have no desire to cannibalize their own sales. What motivation is there for Bell to loose to Virgin Mobile?
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I agree… All this means to me as a Virgin customer is that I’m going to see the prices go higher and higher. Sad.
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I think this is great news for consumers. maybe they will get more plans like wind has.
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There’s no real competition here. Virgin is just a sheep in wolf’s clothing. The wolf being Bell.
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Oops… I meant * wolf in sheep’s clothing…
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I agree, Telus made Koodo too appealing, and it started cannibalizing their own profits…so they jacked Koodo’s prices up a notch.
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“us being able to offer higher-value devices and services”
translation: prices will go way up and we will bring the service down to what Bell is today, i.e., the worst in Canada.
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I have to disagree with most people here. Since being bought out by Bell, Virgin has seen prices drop, better devices, and now the big news that we’re going to be seeing bigger and better devices. Everything that was lacking with Virgin before when they were an MVNO has been slowly changing since being adopted by Bell.
I don’t think Virgin will ever offer as many devices as Bell, instead Virgin focuses on a different market. And lets be honest here: with the launch of Wind, Dave, Videotron, and Public prices will only fall in the next couple of years. Canadians have been paying too much, and the bubble is going to burst.
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@ Mike – citation needed.
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Does this mean Bell is going to reposition Virgin Mobile as a WIND Mobile clone in 2010? Sounds like it.
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One way Bell can make Wind clone would be if they offered the same postpaid rates in prepaid. In fact, if they did that, they’d easily retain myself and my family as clients. Right now, we’re very close to switching networks. Their prepaid offerings are a ripoff.
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