Bluesky is working on an AI-powered companion app to help you build your own algorithm in the main social media platform.
Unveiled at the Atmosphere conference in Vancouver over the weekend, the upcoming “Attie” app lets you describe the types of posts you want to see, with the coding agent then building a feed around that. Bluesky is developing Attie as a separate app to make it an optional tool for those who want more curation, and it says no coding knowledge is necessary to use it.
Attie is powered by Anthropic’s Claude and built atop Bluesky’s AT Protocol (atproto), the latter of which is set to be a platform for agentic experimentation. The app is currently in beta, and Bluesky told TechCrunch that it’s still figuring out monetization plans ahead of an official launch. For now, those interested in testing Attie can register with their Atmosphere account.
Following the announcement, many Bluesky users pushed back against more AI coming to the platform. In response to one user saying “we don’t want it,” former Bluesky CEO and current Chief Innovation Officer Jay Graber said, “then don’t use it — it’s a separate app.” Graber also reshared a post by another user claiming that people “on the left” are being “shortsighted” about AI due to a general “hope it goes away” mentality. (Of course, there’s room for discussion there, but maybe not the best look for an executive to be sharing this particular sentiment?)
In a blog post, Graber elaborated on her stance towards AI:
“Right now, AI is undermining human agency at the same time it’s enhancing it. The proliferation of low-quality AI-generated content is making public social networks noisier and less trustworthy at a time when we need accurate information more than ever. The signal is getting harder to find exactly when it matters most. The major platforms aren’t trying to fix this problem. They’re using AI to increase the time users spend on-platform, to harvest training data, and to shape what users see and believe through systems they can’t inspect and didn’t choose. We think AI should serve people, not platforms. An open protocol puts this power directly in users’ hands. You can use it to build your own feeds, create software that works the way you want it to, and find signal in the noise.”
Despite that, users seem to be taking Graber’s “don’t use it” suggestion to heart. Techcrunch reports that Attie is now the second-most blocked account on Bluesky, with only U.S. Vice President JD Vance having more.
It’s worth noting that Bluesky recently confirmed that it had secured $100 million in funding, so it will be interesting to see what it does with all of that, particularly with these burgeoning AI efforts.
Image credit: Bluesky
Source: Bluesky
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