Snapchat has been looking for new ways to boost its revenue since the platform lost over $700 million last year.
According to a report from DigiDay, Snap has plans to start testing unskippable six second video ads. These advertisements will be called commercials, as you may have already guessed.
The commercials will play during select Snapchat Shows, such as content produced by MTV like Cribs and Girl Code. The commercials won’t play during regular user stories or in the normal Discover content.
A 2017 study from the customer acquisition firm Fluent found that 80 percent of 18 to 24-year-olds on Snapchat regularly skip ads. This age group is the target demographic for the platform. This means that Snapchat really needs to find new revenue streams if it aims to turn a profit this year.
The battle for profitability will be hard won since the company has been facing public backlash since the app was redesigned at the end of 2017.