Spotify has acquired and shut down TV and movie recommendation app MightyTV

Spotify App

If you’re having problems with your MightyTV app, it’s because the company has been shut down after it was acquired by Spotify.

MightyTV was a recommendation service that helped users discover new content to watch. The app worked like Tinder, where users could swipe yes or no for different Netflix, Hulu or HBO shows, the app would then suggest new shows to watch based those swipes.

Spotify did not disclose the financial terms of the deal. According to CrunchBase, in the year since its founding, MightyTV’s founders raised $4.25 million USD in venture capital funding.

Per his agreement with Spotify, the CEO and founder of MightyTV, Brian Adams, will join Spotify as vice president of technology and will focus on the company’s marketing and advertising efforts. The deal also includes all eight of MightyTV’s staff who will be spread across Spotify’s Toronto, New York City and Stockholm offices.

The end goal of MightyTV was to eventually start learning based off its user. It even accounted for whoever else was on the couch with the user. The MightyTV app would eventually get better at suggesting movies and shows.

The app also allowed users to watch trailers, filter the cost of shows and keep a list of things to watch.

Spotify has not said how it will use MightyTV’s technology. However, considering the nature of MightyTV’s algorithm, it’s possible Spotify plans to use the company’s technology to improve its music recommendation engine.

Earlier in March, Spotify acquired Sonalytic, an audio detection app that identifies songs and track copyright-protected material.


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