Instagram may have outright copied its new Stories feature from Snapchat, but that hasn’t stopped the app’s more than 500-million users from embracing the story-telling format.
In an interview with TechCrunch, the Facebook-owned company revealed 100-million people use the feature every day. To put that number in perspective, this past June Instagram revealed it has 500-million monthly active users and approximately 300-million daily active users.
Now Instagram says users will start seeing Stories show up in the app’s Explore feed; like the other images and videos currently found in the tab, these will come from people the user doesn’t follow.
This does mean Instagram Stories is now at least a bit different from its inspiration.
While Snapchat’s Discover tab lets users see Stories from large publications like Mashable and Vice, there’s currently no way for them to see Stories from regular people they don’t know.
As it did when it added videos to the Explore tab, the feature doesn’t appear to be live in Canada yet. That said, don’t be surprised if you start seeing them pop up in the next couple of days and weeks.