The new Rogers $15 “Connection Fee” starts today

A few days ago we let you know that Rogers would be introducing a new “Connection Fee” today. You can see the full internal doc here, but basically it stated that Rogers will cut both the $35 Activation fee for new activations, and the $35 Hardware Upgrade Administration fee that existing customers have to pay. In turn, they’ll change the name and insert the reduced $15 “Connection Fee.” The doc previously stated it would be a $35 charge on a $15 promo, but this is not a promo and the price is fixed at $15 – which is a savings of $20. This new direction starts today. Here’s additional details from Rogers:

Beginning today, the current $35 Activation Fee is being replaced with the Connection Fee at a price of $15 for new or existing customers activating or upgrading any wireless service with Rogers. As a Rogers customer when you activate or upgrade you will receive:

– A free call to Rogers TechXpert service when activating and upgrading a device. This includes onboarding help to set up voicemail, transfer contacts, manage apps, and demonstrate device tips and tricks;

– The Smartphone Freedom Advantage, which includes: flexibility to change plans and devices, device price matching, and options to purchase device support and protection;

– A SIM card included with your new device (and if required upon upgrade).

Rogers noted in an email to us this morning that “we made these changes to bring our customers more value. This is not a response to the CRTC’s Wireless Consumer Code.”