The CWTA (Canadian Wireless Telecommunications Association) announced today that Canadians sent a total of 96.5 billion text messages in 2012, up from 78 billion messages in 2011 (increase of about 12%). This number would be well above the 100 billion mark if it included BBM, iMessage, or any of the other messaging services such as WhatsApp.
Specifically in Q4, Canadians sent a total of 25 billion texts, representing an average of over 270 million texts per day. In addition, picture and video messaging (MMS) is also on the rise. In 2012 Canadians sent 637 million messaging, up from 327 million sent in 2011.