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Report: 33% of mobile phone users have a smartphone


The “2011 Cell Phone Consumer Attitudes Study” was released today and it was completed by Quorus Consulting and the Canadian Wireless Telecommunications Association (CWTA). Over 2,400 Canadians were polled between March 14th and 27th, 2011 and reveals information on mobile phone usage, mobile banking and mobile giving. Here are a bunch of mobile stats for you:

The report showed that 33% of those surveyed use a smartphone, while the remaining used a regular mobile phone. Nearly half (48%) of mobile phone users aged between 18 and 34 have a smartphone and 37% have a data plan. 29% of mobile phone users access the web via their mobile phone. From a list of 12 activities that users perform on a mobile device the most popular is texting (sending/receiving) at 68%, followed by taking pictures (62%), email (31%), IM (27%) and videos (25%).

About 58% of smartphone users said they have downloaded apps to their device, with an average of 12 apps (25% were purchased and others were free). When it comes to commerce on your mobile device it seems that security is the biggest concern, about 22% of smartphone users said they “do some of their banking or pay for products and services from their mobile phone”. 18% show interest in using their device at a point of sale terminal or scanner (NFC) but the number increases dramatically to 27% for those aged between 18 and 34. Half of mobile phone users are aware of mobile giving but only 6% have donated.

Regarding tablets: “5% have a tablet, and 2% have a tablet connected to a cellular network”. Not to shocking considering the timing of when the report was conducted, but still lower than I would have thought. IDC Canada predicts there will be “just shy of 1.5 million” tablets sold by the end of 2011 (iPad 2, XOOM, Galaxy Tab 10.1, TouchPad, Optimus Pad and PlayBook) so it’ll be interesting to see the stat next year.

Check out the full report here at the CWTA (PDF)

  • Terry

    While that sample size is small, it does paint a bleak picture of Canadian cellphone use.

    While I wish they asked why they don’t have a data plan or why they just have a basic cell phone, I would imagine the main reason would be the cost of it monthly.

  • Len

    Sad, 66% of the people of Canada are living in the 3rd world. All thanks to the high costs of the big 3.

    • Bleven

      It’s a bit harsh to suggest that someone not using a smartphone is living in the third world, is it not? While the Big 3 does have out of this world pricing, people buy dumbphones for any number of reasons aside from cost. Mind you, dropping $100 or less on a phone to avoid a 3-year is a mighty good reason on its own. Battery life, smaller form factor or *gasp* they just need to talk and text.

      Personally, although I use a dumbphone, I’d be willing to make the compromise for a smartphone if there were plans that were right for me. Every plan I look at either provides too little or too much (with the intention of driving me to pay for the “too much” plan no doubt) and I’m not about to pay extra for too much.

  • Sap

    Okay…So what’s wrong with owning a simple (non-smart) phone? It saves you money while getting the job done – remember that for a majority of us making phone calls and occasional text is all we require.

    IMHO there’s no limit to spending countless hours playing angry birds – it’s not likely going to make you productive (not that I’m saying one shouldn’t, it’s a personal choice after all just like watching TV or video-gaming).

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