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Public Mobile “Unlimited” ads pop up in Toronto & Montreal

By Kate O'Brien on March 1, 2010 in Mobile News, Public Mobile, Various News

If you’re looking around the streets of Toronto and Montreal today you’ll notice on bus shelters new advertising that only says “Unlimited”. There’s no company attached to the ad, just a person with the simple “unlimited” tag line.

Curious to know who is behind these… well it’s none other than new wireless entrant Public Mobile. They’ve started to infiltrate both markets, prepping for their upcoming launch. It’s well known that Public will offer a flat rate $40 unlimited talk and text plan and we hear they’ll have over 20 retail locations when they actually go live.

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Related posts:

  1. Public Mobile is a “community of unlimited conversation”
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  3. Public Mobile: “what you say on your phone is more important than what your phone says about you”
  4. Public Mobile to offer refurbished devices?

Discussion

15 comments for “Public Mobile “Unlimited” ads pop up in Toronto & Montreal”

  1. Uhh, sounds like quite the dumb ad campaign if they have no branding whatsoever, not to mention they’re a nobody company at the moment.

    In another twist, for the sensitive types, it could be interpreted as a racial joke, haha.

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    Posted by Rich | March 1, 2010, 12:04 pm

  2. Despite the naysayers, I believe that Public Mobile will serve their niche market well. I anticipate that Public Mobile will appeal to a “cost conscious” consumer that is looking for a “no frills” device. It is doubtful that Public Mobile will target mobile enthusiasts and readers of Mobilesyrup.com. As a mobile enthusiast, I won’t be making the switch – The idea of an obscure band of CDMA is enough to send any mobile fanboy scurrying for the hills. I can, however, see my Grandma, Mom, Low Income households, and technophobes buying this product in droves. Comparable to Wind, if they introduce a 50 dollar handset with no contract and a 40 dollar per month price point – why wouldn’t this be an attractive price point for a second phone in the house?

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    Posted by Chris R | March 1, 2010, 12:09 pm

  3. Why is there an Indian on the ad? What’s that mean, exactly? Is he just a colourful character to laugh at? Or perhaps they’re going after a target market?

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    Posted by F. Gajtani | March 1, 2010, 12:42 pm

  4. If Public Mobile can’t match Wind on province-wide or nationwide calling they’ll have a hard time winning over bargain hunters.

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    Posted by Joe | March 1, 2010, 2:28 pm

  5. whats with the guy?

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    Posted by Frank yu | March 1, 2010, 5:34 pm

  6. @ F. Gajtani

    It’s because he’s also Canadian.

    Do the characters have to be of a certain racial group?

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    Posted by Mark | March 1, 2010, 7:04 pm

  7. PERFECT MORE COMPETITION ON THE WIND FRONT FINALLY.. i think they are getting too comfy as the new guy on the block

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    Posted by aaron | March 1, 2010, 7:13 pm

  8. @Chris R

    I am one of those people you mention (the ones who don’t use mobile phones very often and also don’t have a lot of money). I don’t live in Ontario, so I can’t get Public Mobile. But if I did live there, it would still be too expensive.

    Make it $20/month, and you’d have a deal.

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    Posted by ghurley | March 2, 2010, 12:53 am

  9. Let me sart off by saying that this is far from dumb. Marketing is designed to attract attention and that is exactly what this poster does. Public Mobile will make their brand know in coming months, of that I’m sure.
    The low income bargain driven people that are fed up with paying 250$ – 400$ for an out of contract handset will just at the offer of no contract and nation wide unlimited plans!!! I say hurry up and launch because im on board!. Yes its not gsm and yes i make 78000 a year but when i see a good deal i start to care a bit less about my 120$ a month iphone/data plan with 300 local day minutes.

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    Posted by john Aymes | March 2, 2010, 2:49 am

  10. Unlimited data? *crosses fingers*

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    Posted by Sean Shin | March 2, 2010, 6:41 am

  11. The man on the ad is not the point.
    Like Benetton ads from the past, the image is created to just stir discussion, and so you will remember the ad.
    That’s it.
    The next ad may have a toothless hillbilly, means nothing other than trying to burn the image, the ad, the brand in your head.

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    Posted by Deelish | March 2, 2010, 11:51 am

  12. PEOPLE ARE GOING TO THINK THAT WIND IS PUTTING UP THESE RETARDED AD”S!

    Free Marketing for WIND Mobile

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    Posted by jack | March 2, 2010, 9:44 pm

  13. Wind Mobile has a 35$ unlimited province wide calling plan, and a 5$ unlimited text addon. Public Mobile is only local calling for 40$.

    So… nothing special? :/

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    Posted by wtfbbq | March 3, 2010, 12:15 pm

  14. so how we compare wind with public? is wind not better then piblic. i see a bigger network area and nicer phones. their phone are well proices as well form 140 dollars. i am thinking to switch to one of them but not sure which one? i think wind must be better as they have gsm and price is almost same

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    Posted by techie | March 3, 2010, 2:41 pm

  15. I’m on board withy friend has to constantly call me b Public Mobile because they offer UNLIMITED TEXT AND TALK for $40. And I heard even though they have a BIGGER NETWORK RECEPTION is CRAP. My friend has to constantly call me because of crappy reception. When Public Mobile releases I hope their network is better than Wind.

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    Posted by Don | March 3, 2010, 6:35 pm

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