Follow Us:
WIND’s Microsoft Surface will eventually be “fully integrated”
Today we got to visit the flagship Wind Mobile store on Queen Street in Toronto where they gave a full demonstration of the Microsoft Surface. With the Surface you can check out plans, rates, compare devices to each other with general descriptions. CCO Chris Robbins was on hand to explain the overall design and feel of the store experience, but more impressive are the reasons they brought on the highly attractive Surface.
Trapeze help create the brand and the direction and Creative Director Mike Kasprow was instrumental of tying the “Power of Conversaiton” together. We captured over 10 minutes of Surface action (we also had this video from a few weeks ago)… He states that “Surface is multi-touch computing environment that allows us to do a number of things… it was about mediating conversations, generating conversions of people into paying customers but also using it for a way to teach and for people to learn. The primary goal was to ensure that Surface didn’t become technology for technologies sake… we didn’t want it to be a toy that people just came in and played with because it was here. We wanted to actually be the center of a meaningful conversation between a potential customer and the Customer Service Representative.”
Currently you can check out plans, rates, compare devices to each other with general descriptions, but in the future Wind hopes to use the byte tags on the back of the devices for more. Kasprow said eventually (hopefully) “every customer might have their own tag, or a tag that represents their account, so personalization they can do within the store is limitless”. Chris Robbins also stated that “You put your phone down and if you want to add content, rather than downloading or SMS… you could walk into a store and add content, add a plan, add roaming can automatically be done on the Surface. The whole idea is to have this fully integrated.”
Discussion
12 comments for “WIND’s Microsoft Surface will eventually be “fully integrated””
Post a comment
- CES 2012
- Mobile News
- Airtel Wireless
- Bell Mobility News
- Chatr
- Clearnet
- Eastlink
- Fido News
- Globalive News
- Koodo Mobile News
- Mobilicity
- MTS Allstream News
- NortherTel
- PC Mobile News
- Petro-Canada Mobility
- Primus Wireless News
- Public Mobile
- Rogers Wireless News
- SaskTel News
- Shaw
- Solo Mobile News
- Speak Out Wireless News
- TBayTel
- Telus Mobility News
- Vidéotron News
- Virgin Mobile News
- WIND Mobile
- Reviews – Carrier
- Reviews – Manufacturer
- Various News
how about Wind concentrates on decent cell phone service, not monitoring clients accounts with CAPS on features and minutes !!!!
Like or Dislike:
0 
0
HAHhahahaha…What a waste. You guys are spending all this money instead of building out coverage. No wonder I never have any bars!
Like or Dislike:
0 
0
I tried out their in-store surface. The use of a thick plastic protective top made it almost unusable.
An uncomfortable amount of pressure had to be applied to get any response. It was more hassle than it was worth.
Like or Dislike:
0 
0
If it works properly, this would be a great way to improve service, only…
What happens if someone has their WIND phone stolen?
That’s just one perspective, but I’m thinking there’s a myriad of problems that could occur with the full integration…
So far, Fido has the best idea with those in store kiosks, imo.
Like or Dislike:
0 
0
The Customer service is the BEST @ WIND!!! i have no issues with my HUAWEI! I can tether, Browse the internet, and talk as much as i want!!
Like or Dislike:
0 
0
I think that technologies like surface have great potential as sales tools and what WIND has done is a good start. I do see challenges however with trying to do too much with them. Customers don’t need to walk in off the street and use surface to change their rateplans. Thats what call centres, websites and even phone apps are for. The surface tool should be for CSRs to interact with customers.
Also, having only one per store won’t cut it in the long run. Busy stores will need 4-5 in order to offer a timely and consistent experience to customers.
Like or Dislike:
0 
0
Hey! There are new blackberries on Virgin and Fido! What can we do to steal headlines back?
Like or Dislike:
0 
0
When Wind accepts that it’s NOT “about the conversation” but about providing reliable wireless and customer service, then they will start to be taken seriously by the competitors.
Like or Dislike:
0 
0
Cool tech but how is this gonna benifit the customers? I can go to any store and talk to a sales rep and ask what’s the benifits with this device over this one. I think what wind is trying to do is have less interaction between their sales rep and customers.
Like or Dislike:
0 
0
Working in a retail environment myself, I think that this is a great evolution of a self check out that you can find on kiosk units, or in store self checkouts. Yes I agree that Wind should be focussing more on their network, but this is a great tool to have rolled out aswell.
Like or Dislike:
0 
0
http://www.windmobile.ca/community/ideas/detail/14642/
WIND AWAY DISABLED for everyone-according to Wind Customer Service. No customers have been notified.
Like or Dislike:
0 
0
Glad i don’t have to use one of those fukin f@g tags (F.F.Tags)
Like or Dislike:
0 
0