YouTube’s AI deepfake spotting tool is now available to creators

YouTube is continuing to offer tools assisting with AI slop, as it will soon give all creators aged 18 and over access to a tool that can detect whether their likeness has been copied and used in AI-generated videos uploaded to the platform.

A representative from Team YouTube made the announcement on the platform’s community page, explaining that the company’s goal “is to provide you with more peace of mind by giving you easy access to request the removal of unauthorized content that violates our privacy guidelines.”

Although the likeness detection tool is only available to creators for the time being, a spokesperson told The Verge that anybody can use it.

YouTube first previewed the tool in 2024, before rolling it out late last year. It was first launched exclusively for Partner Program members and creators who have monetized their channels after meeting the necessary guidelines (1000 subscribers, sufficient watch hours, or short views within a certain period).

YouTube had made it available to both journalists and politicians before the expansion.

Users who want access to the new tool will have to sign up for YouTube Studio on their computer. You can begin by going to Likeness under the Content detection tab, scanning the QR code with your phone, submitting a government ID, and completing a selfie video verification. Once everything is set up, YouTube will scan uploaded videos for potential facial matches and show them to you in the same tab. From there, you can review the video and submit a removal request.

During the submission process, YouTube will also ask if the video copied your voice, but the tool itself can’t make decisions based on voice alone.

Now, will the feature likely be abused and require some fine-tuning? Probably, but only time will tell to see how creators use the feature.

Source: The Verge via Engadget