Instagram’s “Carousel” feature allows advertisers to show more images


Last December, Instagram rolled out five new filters and added support slow-motion video uploads. These new features served as a fresh coat of paint for those that use the service every day and was particularly timely for Canadians as it came just after the company introduced sponsored ads.

While there is no indication of the level of engagement or appetite Canadians have for Instagram ads, it seems the Facebook-owed company will be expanding its advertising offering and rolling out a ‘carousel’ feature for brands. This tool is pitched as a “new way for brands to tell stories on Instagram” and allows advertisers to include up to four photos in their sponsored ads. These carousel posts will look look like a regular sponsored post but will allow users to swipe right for additional shots.

Instagram says it’s introducing this new format on a limited basis. The addition of a carousel would also be incredibly useful for its 300 million monthly users — just imagine swiping through someone you follow and instead of continually tapping back and forth into their profile — though there’s no indication Instagram plans to bring this feature to regular uses.

A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo.

[source] Instagram [/source]