BlackBerry Z30 priced at $700 outright at launch

Ian Hardy

October 4, 2013 9:36 am

The BlackBerry Z30 will hit Bell, TELUS and MTS on October 15th. This will come with a 5-inch Super AMOLED display (1280×720), a 1.7 GHz dual-core Snapdragon processor, 2GB RAM, an 8MP camera, a 2MP front-facing camera and a 2880mAh battery.

The 2-year contract pricing has yet to be revealed – probably $149 – $249 – but we can now confirm the outright price for Bell to be $699.95.

We’ve had some hands-on time with the newest BlackBerry 10 powered smartphone (runs OS 10.2) and really liked it.

(Thanks tipster!)

  • Plazmic Flame

    I would be more excited for a Q30 device if they made one. I would jump ship from my iPhone in a heartbeat.

    • RealDeal83

      Question: What would you be looking for in a Q30 over a Q10 other then a slightly faster processor?

    • JB

      I think he’s hoping for a z10 sized screen with a keyboard. I only ever see that coming in a slider form. But I could be wrong.

    • Balls O’Steele

      Nope I’m waiting for the N5

    • Balls O’Steele

      You’d have to pay me a billion dollars to use the Z30

    • Plazmic Flame

      As JB said, a Z10 sized screen with a physical keyboard. That would be the ultimate BlackBerry. They know how to do keyboards so they should play to their strengths and add a physical keyboard to a large screen. I’d line up for that device.

      The Q10 is great and I’ve been tempted to buy one many times but then I see the screen size and I’m turned off again. Even though many people left to get full-touch devices, someone of us still love our physical keyboards but aren’t willing to sacrifice screen size.

    • erterte

      Z10 with a keyboard? that would be one hella long phone

    • Plazmic Flame

      That is true, it actually doesn’t need to be as tall and wide. 4.2 inches is a lot if there will be a physical keyboard on it. Instead, they could have used the same aspect ratio of the Z10 and use a 3.5 inch screen. Think of a screen like the size of the iPhone 4S (3.5 inches) or iPhone 5/5s (4.0 inches).

    • BMSMA

      lol long like the Whatchamacallit candybar?

    • dr evil

      I’d be more excited if blackberry reintroduced the pager. At least you could then laugh instead of shaking your head in shame.

  • JB

    Cant wait to pick one up!

    Its basically the new RAZR MAXX

    • Aven

      At this price why don’t we choose the Droid Maxx with 3500mAh battery?

    • JB

      Doesnt need that, bb10 more efficient then android on verizon frequency

    • Hilman in Edmonton

      I biggest battery saving feature BB10 has is having no apps to run. All those apps on Android and iOS just suck the power out of your device, who wants that lol.

    • dr evil

      Wow dude, you really are a delusional crackhead there JB.

    • Tadooh

      Heins, is that you lol.
      Go back home to Germany. We do not want you here in Canada.

    • Plazmic Flame

      Not available in Canada…

  • TK

    Pricy…especially considering the specs

    • JB

      That battery screen combo is a winner tho.

    • TK

      That has nothing to do with the fact that its still over priced

    • dr evil

      He’s too far gone from sucking it. Dont even bother.

  • Granny is ALIVE!!!!

    $700?
    D
    O
    A

    • Plazmic Flame

      Granny?! I thought you were DOA already?!

  • Manuel Orellana

    So let me get this straight, you can’t sell the stock you already have so you write it off, great. Then, you decide to release a new phone (even though you wrote off a botload of the old ones) and price it in comparison to an iPhone or a high end Android. Please I want to understand how this happens, who makes these decisions. You want to release a new phone, fine, but this is a chance to undercut the competition. Sell’em off at 350 outright, free on contract, give people a reason to consider their purchase. I was a huge Blackberry fan, but recently it’s disappointment after disappointment.

    • David Etienne

      The decision is made by people who get paid if they work there, and paid EVEN MORE if they don’t. Incentives do not reflect responsibilities within this company.

    • Moritz Haager

      I completely agree. I was considering this phone but why would I pay that much for a phone from a company with a very questionable future which could mean little to no support 1-2 yrs from now? Blackberry has to make a compelling case for people to buy their phones at this point. Selling the phone at a spectacular price like 500 bucks would be the easiest way to do that.

    • Plazmic Flame

      I agree but you have to consider that they didn’t just decide to make the Z30 last month, the device was already in the pipelines from when they launched the Z10. These things don’t just happen overnight.

  • lewis

    Bad move. Want to move units then they should have priced in line with a nexus device. Yes they would have taken a loss but this would have gotten more devices out there.

    • dr evil

      Actually pricing it comparable to nexus would have made them plenty. They were/are just too stupid to capitalize on it.

    • Manuel Orellana

      No, they’re not stupid, they’re greedy. They would rather make a lot of money on few devices than a little money on many devices. If they had priced it at 350, they could have still made a small profit but more importantly they would have made a case for people purchasing a phone. Moritz Haager is right, why would anyone pay that much for a phone from a company that may not be around in 6 months nevermind 2 years from now. If they go south I’d be happier knowing I only spent 350 than knowing I spent 700 for a paper weight.

    • dr evil

      Dude, I could care less. Blackberry has got to be the worst tech company of all time. And yes, they really are completely f’n stupid. Look at every single thjg they’ve done (or not done) ever since competition came into effect. Nothing but cluelessness.

  • sicsicpuppy

    Wait for $99 firesale

    • Ziggy Strawczynski

      1. Short BB.TO.
      2. Wait.
      3. Buy Z30 on firesale w/ capital gains.

  • WTangoFoxtrot

    So the phones made in North America but it sells for 600 USD in Asia while selling for 700 in Canada? Is Bell seriously that greedy??

    • Tom

      Where does it cost 600 at launch in Asia? Brand-name phones, including BBs, iPhones, Samsung, etc, have always cost more off-contract in major Asian/European markets at launch than they do in Canada. In the long term, the price can drop below the Canadian price, but that takes quite a while.

      E.g. the Z10 launched at $550+ tax in Canada but in Singapore and neighbouring regions its launch price (tax included) was the equivalent of around $750. The iPhone is now only a little more expensive, about $850 w/tax vs $699 + tax in Canada, but I remember earlier generations cost the equivalent of over $1000 at launch.

    • Tom

      Thanks for the link WTangoFoxtrot (sorry can’t reply directly yet). This does come as a trend-breaking surprise. The article does acknowledge that the Z10 and Q10 were more expensive than the Z30 at launch in Malaysia.

      I guess BB is playing favourites with the SE Asian region then… I know Bell sets the price here, but what’s stopping BB from offering unlocked Z30s via its website for $600?

  • Hilman in Edmonton

    No apps + high price + mediocre specs = DOA

    • David Etienne

      To be fair, they don’t need high end specs if there are no intensive apps to run

    • jeff

      No apps to run is right

    • bobF

      jj

  • Jamie

    Good luck with that.

  • stann

    Yeah, and how many people on Bell/Telus actually buy phones at full price???

    • erterte

      full price affects the contract price. so you may think oh who gives a f about ouright price, but it does matter

    • Manuel Orellana

      You’re absolutely right it matters, to get out of the contract I need to pay off the phone, easier to pay 350 than it is to pay 700.

  • EvanKrosney

    I absolutely love my Z10, don’t get me wrong. It’s hands down the best phone that I’ve ever owned in terms of intuitiveness and usability. However, purely looking at specifications, it’s not a $700 phone.

    • dr evil

      Not a 6,5,4, or 300 dollar phone either

  • d094

    I’ve been pulling for BB for a long time but these guys are i****s. The first year of BB10 they should have been giving these phones away at cost to build up enough users and generate enough interest to get developers on board. It’s just been fail after fail. I hate to see them go under but it’s ridiculous. Hopefully they are better managed once they go private and fire all the management.

    • jeff

      BB is living in a fantasy land. They are strutting around like they are still market leaders and can still command a premium price for their underwhelming phones.

    • Manuel Orellana

      Sadly they could have probably made more money if they gave them away, if more people have the phone, more potential for app sales, which would have netted something for them. Of course that’s not necessarily accurate math but right now, the thing that Blackberry doesn’t get is that it’s not that your phones suck, they don’t, they’re nice looking with half decent specs, it’s that you have no apps for it therefor people flock to other ecosystems to get the apps they want/need. Without users, developers won’t care to write apps for you, without apps, people won’t want to come, you can’t control people’s pockets but you can make them think twice by offering a cost effective solution. Here’s an interesting proposition. Give your phones away but make people sign a contract that over 2 years they must spend let’s say 350.00 in the app store buying apps and services. This gets people phones, now with a 350 credit, those people are going to need apps, this encourages developers to get in there and get a piece of the pie, do this for 2 years while you build up your ecosystem then stop. If let’s say there are 5000 blackberry users who have to spend 350 dollars in a pre-set amount of time, I’d be dying to get in there since they’re more likely to buy apps and services from me than an eco system where people choose to purchase stuff.

    • Tadooh

      Dude, their phones do suck. They are using hardware and specs from a couple years ago and releasing it now at premium pricing with an os that is lacking in capabilities and has no developer support whatsoever.
      As a few other commenters stated, they’re stupid. They really are, and the sinking ship they’re in proves it.

    • Manuel Orellana

      They’re phones aren’t half bad, if you’re comparing it side by side with the latest and greatest phones yes, their specs don’t come close to say a Galaxy Note 2 or G2, but they’re not necessarily bad. I’ve used a z10 for longer than a few weeks and I didn’t find it to be bad. The camera was decent, the multi-tasking was excellent, the keyboard was pretty good, there are some high points. The problem is the price. They’re still pricing their devices as premium devices, they’re operating under the delusion that the greater population still demands their product and that’s where they’re wrong. They lost that spot a long time ago, if you want to gain it back and you don’t want to compete spec by spec with the big boys fine, you want to compete on build quality, reliability, security, fine, but at the same time, know that most people don’t gauge a phone’s price by those features, they gauge them on specs, memory, processor, storage, camera megapixels, etc, so you gotta come in way lower than the boys at the top so you can increase the adoption rate, the more people buy your product and increase your market share, then developers jump on board, the more developers jump on board, more people buy your products and so on. It may be too late, but the mentality inside that building needs to change, get it through your thick skull, the only people waiting for your products are the die hard blackberry fans, there’s a lot of them, yes, the rest of the world, doesn’t necessarily care. Now, if a Blackberry was 250 outright, I would probably get a couple every year since they’re so cheap, you release one, and 6 months later another one, you can have a new phone every 6 months and spend less than what some of the others may cost you, that gives people something to think about. Pricing your phone at 700 puts you in a contract for 2 years with a company that potentially may not be around for 6 more months. If you’re a consumer and you look at this way, do you really want to lock yourself in for 2 years and owe 700 or lock yourself in for 2 years and owe 250, I think the 250 pill is a lot easier to swallow.

  • Skbwolf

    Lets see how kodoo price this; usually cheaper.

  • jamma

    LMAO I can get the top Android phone for that price and with 2013 specs not 2011.
    Now we know why the company is going belly up…LOL, SMH

  • danny v

    Bell ALWAYS prices their devices $50 – $100 more than competitors off contract.. take a look at the price for the Nexus 4, Q5, Note 3.. also, they have the most expensive rate plans.

    Also, $700 for the Z30 (although specs of the HTC One and S4, just dual-core variant) is too expensive.. come on BBRY, sell it for $400, get them in the hands of the customers to get long time users! Basic business 101.

  • AReid

    What a shame.

  • 01011001001

    called it.

    let’s see how many people here who have been complaining that Rogers will not carry the z30 will actually go out and buy this outright or move to Telus.

    BB is really out to lunch.

  • HatInTheRing

    This phone will be $400 within 60 days. Rogers isn’t even carrying it and no one will want a phone who’s company doesn’t exist.

  • 01011001001

    for a 100 more you can get a note 3, better in every way in hardware specs that you can easily justify owing the phone outright, plus access to all that Google goodness.

  • BB BB

    hmmm extra large z10 $700 or note 3 $749

    • BB BB

      turns out Rogers the first carrier to ever sell a blackberry will not stock the z30 as mentioned on the financial post

    • erterte

      probably cause they have so much Z10 and Q10 still sitting in their warehouses lol, they dont want to lose even more money with the Z30. they’ve already put the Z10/Q10 on end of life on the Fido side.

    • BB BB

      I don’t feel sorry for Rogers losing money. They should give their customers more choice and if someone wants a Z30 then let them have it. I don’t want one. Besides they just send back what doesn’t sell anyway.

  • Eli_Vance

    Crackberry faithful: “You people should stop crying since this phone is really worth twice that much. I would pay $1500 for it!”

    • J-Ro

      I’m a Blackberry fan but that’s i s the craziest thing I ever heard. No phone is worth that much.

  • Chris Lau

    Z30′s pricing demonstrates BB is completely out of touch with reality. They should make this a loss leader. At least gain market share. Inventory’s already written down. You can’t do worse than that. Actually you can: mis-price the Z30.

  • tedstriker3

    Wow, I want to believe in Blackberry and support their comeback but they make blunder after blunder. The Blackberry phones are among the most EXPENSIVE out there. Who on earth would ever buy this thing? The alternatives at this price are light years ahead.

    • tedstriker3

      Although as bad as blackberry is, there OS is still pretty good, and way better than WP8 phones. just need to lower the price big time and get some apps.

    • Tadooh

      You’ve gotta be kidding. I dislike winphone, but that’s just a ridiculous statement.

    • tedstriker3

      wp8 is terrible, the only way they can get people to use it is to buy the company. In the battle of the bottom dwellers – bb10>wp8

    • gommer strike

      They want to maintain the perception that the high end Blackberry device is for the enterprise and hence commands enterprise-level pricing.

  • jeff

    Hahahaha… Good luck BlackBerry… you’re gonna need it with pricing like that

  • HelloCDN

    They can’t be serious…

  • Im Therious

    Incredibly stupid move.

    Can they not remember what happened when they lowered the PlayBook’s prices?

    This is the only way you can bring up market share when you don’t have iTards drooling over your new/old phone wearing Crocs.

  • BMSMA

    Oh I see, now I know why Rogers doesn’t want them, they’d probably sit collecting dust- over half their stock of Z10′s are still sitting there in their stock, aren’t they?

  • David Foggia

    OMG blackberry your Z10 and Z30 look stunning but I HATE Blackberry OS. Please bite the bullet and put your large screen phones at least on android. That would boost sales NO DOUBT

  • Gabriel Rojas Hruska

    gimme noaw

  • PT

    Outright price for $249 is about right. What is it with all these phones company today? Money doesn’t grow on trees.

  • kroms

    $700 + tax ………….. LMAO

    ? This a joke ?

  • kroms

    ” outright at launch ” should say ” out to lunch ”

    BB is out of there minds.

  • yadeed

    DOA

  • AReid

    As a person that likes to buy my phones outright, I can’t even consider this phone until there is a 50% price drop at least.

    • Tadooh

      Why would you consider at all? You can’t do anything with it, and its resale value is nonexistent.

    • AReid

      What do you mean you can’t do anything with it? I’m pretty sure, it makes calls, sends emails, sends text, let’s you browse the internet, etc…..so what are you talking about? And when I buy something, I buy it because I want it, not because I want to sell it.

    • Stephen_81

      I too purchase outright and this was a device I was very excited to buy. But I was expecting to pay $599

      $699 has pushed it into the realm of not worth it. I’m happy with my 2 daily driver phones now and don’t really need to replace one of them looks like I’ll wait till the new year to pick up the Z30

    • AReid

      Even $600 is a lot. I was able to get a brand new Z10 two months ago for $200 with a 64gb sd card and case included. I think the Z30 will be in the $300-400 range in the very NEAR future (5-8wks).

    • Stephen_81

      I’m the early adopter type so I expect to pay the premium so I own it early.
      $600 is respectable margins for a device this size with the tech it has inside it. $300 would mean no one is actually making money selling it, the manufacturer nor the carrier. $400 would be nice but I’m being realistic.

      $700 is hoping to get heavy margins in an industry that the Nexus has raped and that just isn’t feasible

    • AReid

      I definitely hear what you’re saying.

      I do think if they stay with the same pricing the Nexus will be my next phone.

    • Stephen_81

      I avoid Nexus and Amazon products because the trend they are setting is going to kill tech innovation in the future as we drive to have the cheapest of the cheap to compete.
      Bypassing distribution channels or forcing ultra low profit margins on those channels.

    • AReid

      I don’t think it’s going to kill tech innovation, it’s going to keep prices somewhat reasonable.

    • Stephen_81

      I too purchase outright and this was a device I was very excited to buy. But I was expecting to pay $599

      $699 has pushed it into the realm of not worth it. I’m happy with my 2 daily driver phones now and don’t really need to replace one of them looks like I’ll wait till the new year to pick up the Z30

  • BMSMA

    Anyone still considering buying Blackberry? RIM is facing a class action lawsuit now lol, more money drain.

    • Tadooh

      Yes, and in some discussions people are suggesting it should/could be taken further into criminal charges. Don’t know how, but I wouldn’t be upset about it. Heinz has been nothing but a complete f’ up, and the board + prem are equally guilty of these shenanigans.

  • Paul Serge

    Super AMOLED display (1280×720) for 699$? Really?

  • Mark

    Blackberry still don’t get it they cannot sell their handsets at premium prices. Consumers don’t want it especially if they have NO apps. Don’t they learn ??

    My three family members have switched from blackberry to android and iphone. I have been a bb user from 8300 curve and have always upgraded. My last upgrade was to the Q10 from the 9900.

    To be honest I don’t like it I have to do a extra steps to access what I want. I upgraded from the 9900 because I had to reboot the phone daily as it would run low on memory and I did not have much apps installed.

    By the way since BB wrote down the Z10 inventory how come we don’t see them selling off for $299?

  • ahcow

    I know # of cores isn’t everything but for $700 you’d think they give you at least quad-core.

  • Vlad Sokalsky

    c’mon, seriously ?
    You can’t recover your stock by selling overpriced phones

    On the contrary, cheaper price will attract more buyers – Learn from Nexus !!!
    after all cost or manufacturing is way below the prime. Lets be honest !