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Rogers to launch “On Demand” mobile TV Q2 2010

ronimageRogers is set to launch a new free online television service on November 30th that will be available to all Rogers customers (wireless, cable, home phone, internet) in Canada. Kind of what Hulu is in the United States.

The service is in Beta and called “Rogers On Demand Online” (www.RogersOnDemand.com) and you’ll be able to choose from 19 various channels with a selection of top TV shows, movies, sports, music videos, kids programming and web-exclusive content. Rogers Wireless customers will be able to access at no charge via computer and they’ll be making their money via advertising on the site.

Here are some of initial Beta offerings of the Rogers On Demand Online’s features include:
- High-quality streaming video player with full-screen option
- Dim the Lights feature
- Flexible click and drag video control
- Browsing by air date, channel, type & title search
- Most watched & Rogers’ picks lists
- Last Chance list

We are writing about it is because in Q2 2010 Rogers will be making Rogers On Demand Online available for mobile devices with all the above features, plus the following features:
- Links to social sites
- Viewing rooms
- Live event streaming
- User-generated playlists
- Rating videos
- Commenting

Stay tuned for more… is this something you would use?

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Discussion

9 comments for “Rogers to launch “On Demand” mobile TV Q2 2010”

  1. Another first from the innovaters at rogers.. wait for the competition to steal this concept again

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    Posted by Jay | November 24, 2009, 2:03 pm
  2. sounds interesting, hope they can excute it well, id use this service if it had a lot content from the networks, it would be nicer than going to the individual networks on demand websites

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    Posted by mark | November 24, 2009, 2:38 pm
  3. This is the first thing good to come out of the Rogers camp in quite some time.

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    Posted by J-M | November 24, 2009, 3:15 pm
  4. Thats good news, I guess I might now have a reason to stick with Rogers. I hate the fact that Hulu is blocked to Canadians.

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    Posted by Lars | November 24, 2009, 3:27 pm
  5. Look forward to this if it’s somewhat worthwhile, but at the same time, I recognize it’s somewhat self-serving on the part of Rogers.

    Streaming TV/media like this, means more people will be using more bandwidth and either needing to bump up to higher service levels (with correspondingly higher cost), or pay exorbitant overage charges.

    While any advancement such as this is welcome, I think Rogers would be far better advised to update their antiquated cable PVR and on-screen program guide. It honestly looks like something created on a Commodore 64. Once Bell’s new non-satellite system is out of beta testing and offered broadly, its capabilities are going to blow Rogers out of the water (and this from someone who despises Bell on every level!).

    …and yes, Rogers is wonderful at innovating. Look at the GRRF. How many other firms could boast about dropping a bogus fee (SAF) while actually having customers’ net cost increase at the same time!? Innovation at its best. ;-)

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    Posted by Randy | November 24, 2009, 4:31 pm
  6. Mobile tv has been around for a long time and never caught on. I had it for free for many months (Hulu) on Bell, and really, on such a small screen? Rogers would be better off spending money on improving their lousy coverage.

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    Posted by toyandme | November 24, 2009, 5:20 pm
  7. Now I know why Rogers throttles the internet, to make way for their own content.

    Free eh? They are really sneaky. They will get people to rely on their programming again, then turn on the meter just when you get hooked! …. oh and guess what, Hulu is now starting to charge for it’s content.

    Don’t say you weren’t warned.

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    Posted by Mike | November 24, 2009, 11:01 pm
  8. I wish the Canadian telecommunications providers would finally focus on the commodity they are actually in – namely providing reliable, fast means for customers to transfer data and, you know, COMMUNICATE at reasonable cost.

    In my eyes as a consumer, this is another way to waste money on redundant services that I have little interest in, instead of upgrading or improving the actual network. This is made worse by the fact that mobile telecom in Canada is an olygopoly with little to no competition.

    Sigh…

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    Posted by Freezerlunik | November 25, 2009, 7:18 pm
  9. Freezerlink
    You do know rogers is the largest cable company in canada.

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    Posted by reidjr | November 25, 2009, 7:50 pm

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