Telus and Koodo raising plan prices by $5, weakening BYOD benefits

Daniel Bader

January 15, 2016 4:20pm

Telus has followed its Big Three counterparts, Rogers and Bell, in implementing price increases across its entire plan lineup.

According to internal documents obtained by MobileSyrup, Telus cites “economic and market conditions” for raising the price of its Your Choice plans by $5 each starting Thursday, January 21st.

Similar to Bell, which separates out the base cost of service — including call, text, voicemail and call display — from its shared data buckets, Telus will be tacking on $5 to its Smartphone and Premium Smartphone tiers. For example, a customer purchasing an iPhone 6s or Galaxy Note 5 on a 2-year contract will now pay $65 per month instead of $60 for the base cost of service, along with the data bucket assigned to that primary number.

Telus also plans to match Rogers and Bell in weakening the attraction for bring-your-own-device (BYOD) customers by raising the price of base service $10. For example, a customer that purchases an unlocked Nexus 5X from Google and signs up for a call plan with unlimited nationwide calling will now pay $50 per month instead of $40. Fortunately, that price is still $5 cheaper than what Bell and Rogers plan to charge for the same price tier.

Elsewhere, Telus plans to eliminate its popular $20/500 megabyte shared data tier, as it is finding most customers interested in the $25/1GB or $35/2.5GB options.

As with other carriers, Telus’s price increases applies to all provinces except Quebec, Saskatchewan and Manitoba where, due to increased competition from regional incumbents Videotron, SaskTel and MTS respectively, prices remain considerably lower.

MobileSyrup has also learned that Koodo, Telus’s flanker brand, will be raising prices by $5 across all of its plans except for those that fall under the Tab Plus category, which are generally more expensive already because they factor in a larger device subsidy. These changes, like those from Telus, will come into effect on January 21st.

These price increases will only affect new customers, or those upgrading their existing plans.

According to the CRTC’s 2015 Communications Monitoring Report, in 2014 Rogers, Telus and Bell together controlled 89 percent of Canada’s wireless market, down from 90 percent the year earlier.

  • mahoganyheart

    The news we’ve all been waiting for!

    • It’s Me

      Pretty much, we’ve all been anticipating it anyway. They clearly have been signalled that the tone has changed and they don’t even have to pretend to care to compete.

  • fruvous

    Annnnd all is right with the world again. I didn’t know what to do with myself when one of the big 3 is priced differently than all the others.

  • MoYeung

    Who wants to be a new customer now?

    • gmd

      who wants to be a customer period. With wi-fi everywhere, maybe it’s time to consider Fongo and other alternatives.

    • nonenone22

      That’s cute…

  • El Capitan Morgan

    They should just remove BYOD and stop bragging it. They were just copying Wind Mobile and other new entrants thats why they created to kill these competitors. Now they are killed, no need to be threaten… Robellus would be like “Now we’re safe, let’s go back and start nailing all these Canadians asses”.

    • Elton Bello

      Said the guy with the corporate plan paying half a bill he should be paying lol

    • El Capitan Morgan


      True but not all the people that I care about get the same deal I have so I still have to end up paying their fair share.

    • nonenone22

      Replies the guy who can’t figure out how to access region locked plans.

    • Elton Bello

      That would be commiting fraud. Do I have to call the police on you?

  • yoyo ma


  • Paul Jerry

    Hmm, but in the provinces where there’s good old fashioned market competition…. the prices remain lower…

    • crazicanuck

      … if by market you mean government controlled competitor.

    • nonenone22

      Boom, nailed it.

    • Elton Bello

      Ontario has corruption all over bro, especially in this topic

  • Omar

    Wow I’m totally shocked. Who’d of thought Telus would do this? What were the odds? Such a coincidence.

    They don’t even pretend to not just follow one another anymore. This is absolutely pathetic… Same price increase, same policy changes.

    Wind has a chance to steal some subscribers if they can get their service improvements going…


      Wind already has better coverage in my home town than it did when u left over a year ago… I will look into switching when I move back in a few months.

    • Omar

      I think by u you meant you, not me, right? XP

      I’ve been with Wind for over two years come February (wow how time flies) and it actually got a bit worse as of lately here. I think it might have to do with more people on the network? It was great in the summer but near the end of 2015 I noticed a decline in signal strength, data speed, etc.


      I meant me actually, I have edited the post and corrected the mistake

    • Omar

      No, sorry. That’s what I meant you meant, I just said it in an extremely confusing way. Like this last sentence here.

      The way Winds data works is after you reach your monthly limit, they limit the speed. So its unlimited in the sense you do technically have unlimited data, just not at the standard speed.


      Still, that’s pretty decent.

    • Omar

      For the price, definitely. I have no need for LTE personally, that’s one of the biggest turnoffs from Wind.

      And the quality of service will inevitably get better within the next few years so now is the time to subscribe and try to grandfather your plan with their improved network.


      How does that work exactly, their site shows 2gb and 5gb in regards to data. And those aren’t monthly caps.

    • Techguru86

      High speeds cap for data only

    • nonenone22



    As soon as I can I am leaving koodo for wind.

    Service has been great but 77 (57+15 tab+tax) per month for my phone and 2gb of data is getting on the expensive side of things for what I getting.

    • Omis

      Well once Shaw aquires Wind don’t expect good treatment from them either.

    • Dan McLeod

      Pretty sure Corus media just bought Shaw as well.


      Only the media arm. Not the whole company

    • Dan McLeod

      Ah. I hadn’t looked any further into it, never had a chance. Thanks.

    • Omis

      They are just a spin off Shaw. Owned by the Shaw Family. Just a sleight of hand. Nothing more.

    • Gul_Abul

      Shaw owns both…just an fyi

    • Techguru86

      Still be cheaper then everyone else, comparable to Sask,Que, Thunderbay, Manitoba plans

    • nonenone22


  • vn33

    Yup .. the all the players are now in now! They can start the Whac-A-Subscriber game.

    • MassDeduction

      I’ve heralded the big 3 for offering generous BYOD discounts on their ‘share’ plans in the past. It was a bright spot in an otherwise dark area. And now it’s gone.

      I’m BYOD and planning to stay that way, so I guess starting on the 20th I’m grandparented for life. The thing is, if the right device at the right price had come along I would have been tempted to do a device subsidy, with every intention of going back to BYOD after two years. Now if the right device at the right price comes along, I will utterly ignore it if it puts my $20 BYOD discount at risk.

    • vn33

      Yes, if you have a decent plan now, it’s crazy to pick up a phone through the carrier just because it’s “discounted” or “subsidized”. The math always came out against you!
      I am currently on an (expired) corp plan from my previous employer, paying $50 for 6Gb. I’m just using it M2M and been saving up, buying my own phone. If I can’t afford to save up and buy the phone I want for full price, then I shouldn’t switch phone just yet.

    • MoYeung

      $50 for 6GB is exclusively Corp plan offering? You were laid off?

    • vn33

      If I remember correctly, 6Gb was once available to public as a $30 add-on many, many moons ago. Now, I think only Telus (my carrier) provides it through a Corp plan, at least through a Financial Institution I’m familiar with.
      I wasn’t laid off (thank God), just changed employer.

    • MoYeung

      Publicly accessible 6GB plan is $60 a month, unless you could get extra discounts from retention.

    • Elton Bello

      Wow, that was from the beggining, a very very long time ago

    • SV650

      If I recall in 2009 when Telus & Bell were first able to offer the iPhone 3Gs, they offered a plan with limited local and long distance voice minutes and 1GB data for $50. In early 2010 they offered an additional 5GB for $15 more, creating a $65 for 6 GB plan. It may have been the first gigabyte was $15 more than a voice / text only package, but I remember jumping on the $65 plan when it came available.

    • Pigs Can Fly

      Wow hold onto that gem, I too can go back down to $50 (but with 500MB data which is more than enough for me) soon and will not renew my contract but will go M2M with the plan (hope they let me do that).

    • Elton Bello


    • Theo

      The BYOD $20 discount is nice, but if you actually do the math, $20 discount over 24 months is 480$. Sometime you can get $600+ off a device on the big three’s premium/plus plans, saving you $120+ in the long run!

    • MassDeduction

      Which is a good or bad decision based on a variety of factors.

      What if the device is available cheaper elsewhere?

      What if the device you want is not available from your carrier?

      What if you’re not sure you’re going to stick with your current carrier for two more years?

      What if you’re perfectly happy with your current device and would prefer to save $480 + tax instead of get a subsidized device?

      What if the device you *really* want is going to be available some short period of time after your contract renewal date?

      I’m just not willing to cede that level of control to my carrier.

  • Elton Bello

    Welcome to the new age of Sharobellus!

  • What I don’t get is why doesn’t 1 of the 3 say, “We’re not going to follow the other 2 and keep our prices the same or LOWER IT” in hopes of trying to win over clients from the other 2 who’d have negative sentiments over the recent price increases?

    • abc123

      They’re already making tons of money so why bother? The big 3 don’t want to start a price war with each other trying to win back customers.

    • Elton Bello

      Thats true, Bell retentions has totally given up on trying to keep customers

    • BigWhale

      Because of Nash Equilibrium.

    • yoyo ma

      Because this is what will happen. If Telus chose to not match bell and rogers, bell and rogers would go back to their original pricing. Telus might gain SOME customers in the time it takes for bell and rogers to go back, but not very many. BUT if telus does what they do here and just match the others, their ARPA (average revenue per account) goes up.

      I’m not saying this is the right way to think but it’s the way they’re thinking. The right way to think is to use the fact that bell and rogers are ripping off their customers as part of your marketing and stand your ground and you’ll gain more customers in the long run. Looking like the “good” carrier worked for telus in the past and it would have continued to work here. But turns out they just want the money.

    • Elton Bello

      Only way to fix this is government intervention. They have all the mechanisms to do this but they wont. This smell like corruption all over. Nobody can argue free market economy because this is not it: it is a conspiracy of the big three and far from free market economy. It’s just sad.

    • SuperDSpamalot

      Because competition lowers profits. That’s why cartels like this exist. They’ve made an agreement not to compete on price because that way all three are guaranteed a slice of pie. If they competed, one would end up on top, but their margins would have to have been forced so low that they would be making less then if they just stuck with 30% of the market.

    • Elton Bello

      So where is the free market economy? Where is the capitalism at work? There is no competition here.

  • kyle brodie

    This is getting ridiculous. Hopefully Wind under Shaw does not raise prices too much. They could stand to gain a lot of customers if they price things right and expand coverage.

    • Techguru86

      It will go up but probably be along the lines of Que,Sask,Manitoba and Thunder bay plans, people will jump ship once more towers come out this year

  • abc123

    The only way competition is going to happen is if the CRTC dictates rock bottom wholesale rates on wireless so the existing and potentially new MVNO’s can use it to create value for customers.

    It’s obvious that no sane person or company is willing to go the full route of purchasing spectrum and physically building out their own network.

    Dictate rock bottom prices on wholesale wireless rates is the first step in creating a 4+ national carrier. Wind would have been so much more successful if they were able to piggyback their fledgling wireless network on the big 3 networks. Then as their revenue and subscriber numbers grew, they could have purchased more spectrum (ie. 700Mhz) and expanded their coverage so that they could rely less on the big 3 and more on their own.

    In any event, the existence of a number of MVNO’s would at least create some sort of competition.

  • hardy83

    Lol any other nation, like an EU nation would have a governing body look into this if EVERY cellular provider ups their prices the same amount within a week.
    In Canada? Deal with it. The politicians don’t care, which means the CRTC doesn’t care, which means there’s no one to represent the consumer.

  • Jonny Moore


  • Lakh Jhajj

    Can’t wait for WIND to become LTE and iPhone eligible. Hoping Shaw won’t be price matching the Big 3 Fingers Crossed. Wish I could relocate to Manitoba or MTS or Videocon could expand to Ontario. This is ridiculous

    • SuperDSpamalot

      Videotron bought spectrum for Ontario, so they will have to expand here and use it or lose it. Not sure exactly what the time limit is, though. Probably 5 years.

    • will

      For Shaw to match big 3 prices they need same coverage and quality of service. That isn’t happening anytime soon. They may increase their prices, but nowhere near the big, unless they can over the same coverage.

  • crazicanuck

    I find it interesting that the effect of the publicly owned utilities is just being ignored.

  • Nachotech

    I think the telcos are looking ahead and see that fewer and fewer people want to sign a two year contract for $80-90 bucks a month. Mid-range phones under $400 are blowing up in popularity right now because you can get very good specs for a reasonable price plus get a discount on your monthly plan.

    Obviously it’s to Robellus’s advantage if they can get people locked in on two year contracts at their criminally high rates. Easy solution? Get rid of the BYOD discount, If you’re with Bell, Telus or Rogers it now makes no sense to BYOD since you’re going to be paying the same monthly amount as someone who got a subsidized phone. Canada’s cell industry is just abhorrent.

    • Elton Bello

      Sharobellus, we have a new entrant.

    • G.P.

      is it possible the cell phone companies directly are noticing less flagships and mid range being sold by the carriers? I would think this would increase cell phone sales since BYOD and a free mid/low range phone are the same costs.

    • yoyo ma

      While the USA has moved away from subsidies, the carriers in canada are actually making a push here to lock people into 2 year terms. It’s pretty ridiculous. The push will only get stronger when they start doing things like offering higher subsidies to those on more expensive plans (beyond smart tab/premium tab) and believe me they will do this. They’ll also start holding back any bonus features/tech to more expensive termed plans as well.

      We’re going backwards here.

  • Wilfred Yung

    Time to go to Wind guys…thats the only viable 4th player right now….

    • Pigs Can Fly

      Living in Vancouver and traveling to say Kelowna or Banff, is that considered roaming? Or would it still work as a local even though it’s on an alternative tower?

    • SV650

      You would be on the Wind Away zone once past Abbotsford. $0.15 per minute.

    • Pigs Can Fly

      OK thanks.

  • Tom McDowell

    Look into Public Mobile. It’s a division of Telus. Uses the Telus network. There are a few catches though. Pretty much everything is do it yourself even ordering your SIM card through the mail. How ever, once everything is set up, you’ll find the cheapest prices that you can find Ontario. I use it and everything works great with no issues.

    • Elton Bello

      It adds about to 80$+ plus taxes per month.

    • Ipse

      If you select all the trimmings it’s 80..but for 155+tax you get 3 months of Canada -wide talking, international SMS and 6GB (I included prepaid cc savings of 6$).
      While not earth shattering, it’s a decent option in ONT.

      God we’re getting shafted…CRTC has become a joke…I bet no one outside these forums even knows they still exist.

    • Elton Bello

      Yea, but that gives you only 2gb per month

    • Pigs Can Fly

      I don’t like how the CRTC is handling the content we get/don’t get through Netflix, hence why a lot of us actually admit to using a proxy or VPN to watch US Netflix.

    • Ben S

      the CRTC has nothing to do with what Netflix shows. Netflix doesn’t own the air rights to certain content in Canada, someone else does.

    • snarknbanter

      How has your experience with Public Mobile been so far? I’m thinking about switching from over Fido, but am scared that their service will be bad/things won’t work/it will stop working if I leave GTA region…

  • Sal

    Why is this stuff go unnoticed by CRTC….it’s against the competition they know better!….why is media not broadcasting this breaking news…oh wait they owned most of the news channels as well…we’re screwed big time….CBC should do the fifth estate episode and make people aware about this robbery.

    • Elton Bello

      One word: Corruption!

  • Logan K

    This is why I hung on to my old 6GB plan with only local calling and text, despite having to buy phones outright, I pay about $70 a month, which sadly is a bargain.

  • Ken

    At my age I should have stayed with the “smoke signal plan” LOL

  • Viktor Lyagutsky

    Just wondering if they are raising prices for their internal plans too.

  • disqusmy

    They are planning this all alone. That’s why they want you to give up their old plan. Remember this long time ago, they encourage you to move to new plan, because once you changed, they will tell you old plan no longer exist. So screw you. I have been there, the people even manage just played it with you. Its hard to fight for it. They will tell you you changed your plan, that’s your problem. If anyone knows that will play it this way, who would changed the plan.
    Dont take any plan that will give you discount, you are in trouble!

    Btw, they always made mistakes on the bill, so they can charge you more, and they think it is normal. Pretty sure many people have this problem, i know so many here and there has it.

  • Mandy

    Seriously.. time for a class action lawsuit! Who has the balls to start one?

    • MoYeung

      You need lots of money file a civil suit…

  • john guy

    everyone in Canada should not pay the bill for a month to protest hit them where it hurts let robellus know we won’t put up with the high price anymore. not like they could afford to disconnect everyone for not paying if they don’t listen then skip paying another month. this would only work if everyone skipped the bill. wishful thinking tho lol

  • caanda45

    “As with other carriers, Telus’s price increases applies to all provinces except Quebec, Saskatchewan and Manitoba where, due to increased competition from regional incumbents Videotron, SaskTel and MTS respectively, prices remain considerably lower.”

    The above paragraph says it all, we so need a 4 TH CARRIER!!!!!!

  • Rimtu Kahn

    This just about sums up the situation for me “As with other carriers, Telus’s price increases applies to all provinces except Quebec, Saskatchewan and Manitoba where, due to increased competition from regional incumbents Videotron, SaskTel and MTS respectively, prices remain considerably lower.”

  • will

    Before the price increase, Bell second line BYOD was only $30, now it is $50. So, total increase for 2 lines is $30/mo. That is ridiculous.

  • Oliver Cresswell

    S76 of the Competition Act seems to rule against this sort of behaviour. Perhaps someone with a background in law could look into it.

  • Rimtu Kahn

    “economic and market conditions” right
    No such thing in QC, SK and MT?

    “As with other carriers, Telus’s price increases applies to all provinces except Quebec, Saskatchewan and Manitoba where, due to increased competition from regional incumbents Videotron, SaskTel and MTS respectively, prices remain considerably lower.”

  • rgl168

    Most people here wants data, not minutes. The only data offering from 7-11 is $10/100MB – hardly enough for most MS readers.

    • Trawnman

      Understood. Being retired, I tend to use my minutes only sporadically (so it’s nice that they last a year), and access data only at home or over other wifi networks.