Rogers matching Bell and TELUS in offering $20/month discount to customers who bring their own smartphones

Daniel Bader

August 15, 2013 4:36pm

Tomorrow, Rogers will be making official its intention to match Bell and TELUS‘ $20 per month bring-your-own-device discount, as laid out in a note sent to employees.

Previously, most smartphone users who brought their own device on a month-to-month plan were entitled to a 10% fee reduction, which maxed out at around $14 per month if choosing the top 10GB data tier. Now, users who choose to bring an older or off-contract smartphone will be paying roughly $35 per month for unlimited voice and messaging, plus a tiered data bucket of between $30 for 1GB and $105 for 10GB.

It looks like the cheapest share plan going forward will be $65 for 1GB of data for customers who bring their own devices.

The discount is available to any individual or small business customer signing a month-to-month term on or after August 16th — according to the doc, the 10% “Handed Down Device Discount” will remain for Talk & Text, Smart Pick and legacy sharing plans signed before August 9th. It’s more than likely that those users who signed up on a 2-year term between August 9th and 16th will be eligible for the discount.

Rogers will also be providing a $5 per month discount to students on 2-year plans signed between August 16th and September 30th.

Lastly, the network provider is doubling the data for various price tiers, including the remaining individual (non-share) plans, now dubbed Smart Picks, and two of the lower-cost Share Ready plans.

Specifically, the $50 individual plan will go from 200MB to 400MB of data; the $60, from 250MB to 500MB; and the $75, from 1GB to 2GB.

The $85 Share Plan ($65 on BYOD) will go from 1GB to 2GB of data; the $105 ($85 on BYOD) Share Plan will be boosted from 3GB to 6GB.

This is good news for Rogers customers disappointed in the recent price increases associated with the adoption of 2-year contracts, and back to school season looks to be heating up quite quickly as a result.

  • silver_arrow

    And here we are two weeks after our carriers started their two year plans. Since then they have all changed them to copy Telus’ which were the most expensive of them… I’m so glad i’m stuck with them…

    • Unorthodox

      I wonder how is all this NOT the price fixing schemes? Why Asian companies such as Samsung and LG get punished for crime like this, but North American companies get away with this?

    • JTon

      IANAL but I would imagine this is hard to prove in court. Perhaps a defense would be, simply, responding to the competitive environment

    • Unorthodox

      Dude, that’s abbreviation of “I’m not a lawyer” doesn’t look too well. Unless you really mean it.
      :-)

    • JTon

      lol. yeahhhh. Probably worth the extra characters to fully type it out

  • DL1119

    what a joke.

  • Collin Lewis

    Why would i want to sign a 2 year contract and NOT get a phone out of it?

    • Jenna

      People who bring their own device are month to month… Not on a 2yr term.

    • FKnm

      Going back to 3 years ago, they didn’t give month-to-month offer and asked people to sign 3yr…

    • Jason Fortin

      Yes they did you just were not smart enough to ask for it. The only perk of signing an agreement when bringing your device before for the 1 2 or 3 year term was a small bill credit no where near device subsidy.

    • FKnm

      Talk for your self about being not smart enough. They did give discount for a plan, but didn’t give any chance for singing month-to-month agreement. Any way, this model of business is called BS and I’m out from it. Hello WIND without hidden fees and small text details, which you like to read)

    • HelloCDN

      Yeah, I remember those times… Also remember that most of Rogers reps had an enormous sense of entitlement… Corporate culture, I guess, lol.

  • Rich

    Honestly, the best thing all the 3 carriers could do right now is stay quiet. This whole Verizon, regardless of whether it happens or not, is really highlighting how Canadian’s seem to all share the same feelings AGAINST the big 3.

    Heck, I can’t believe I’m saying this, but I think it even rivals the hate everyone seems to have for every BlackBerry news posting, lol.

    • MapleHoney

      We seem to have love/hate relationship on the Big 3 is because most if not all are using the Big 3 at the moment.

      If Verizon comes and I switch over, I will have this feeling on Verizon instead. After a while, people will be flooding with complains (pricing, service and whatnot) on Verizon because we are using it. Business is business. We as customers are always looking for best deal. This doesn’t change.

    • Jason Fortin

      I disagree Rich. People are 10x more likely to complain than they are to give praise.
      People forget cell phones are a luxury not a right. If you can afford the service then get it. If you cant then move on.

  • TomsDisqusted

    Unless you are willing to start from full list price, it is very unlikely you will get this.

    The options that they only want to pretend to offer, like BYOD and flexible tiered data plans, are off the table for the majority of folks who don’t pay full list price.

    (source: my personal experience – full free to contradict me if you find otherwise.)

  • zaikatanox

    I don’t understand.

    For 65 dollars, we can get the (almost) same plan from Koodo, Fido and Virgin AND 300 dollar subsidy for your phone. With Koodo, you won’t even have to sign a contract (no penalty from quitting, just pay off your tab).

    If you bring your own device, the same plan would cost 58.5 from Fido and Virgin, and 54 from Koodo.

    I really don’t see why anybody would want these BYOD plans from the big three.

    • Mark

      The tab is just a fancy term which means nothing, anymore. The cancellation would be the same no matter who you went with, whether Virgin, Koodo or Fido. You still have to sign an agreement (contract) regardless.

    • Stephen_81

      Rogers is now like Virgin and in that you just pay off your flextab, no idea why they call it a contract I’ve purchased 2 phones now in the last 6 months on flex tab then paid them off and canceled the line ( phones wouldn’t be sold on launch day without a 3yr term)

    • Arkadit

      Koodo gives same 10% off your plan if you bring your own phone, so price for 65$ plan will be 58.5, same as @ Fido and Virgin

    • zaikatanox

      The 5 dollar extra is your contribution towards paying the tab. You will only pay the 5 dollars if you want 300 dollar subsidy for your phone.

      The 10 percent discount is applied to the actual price of the plan, which is 60 (60 – 10% of 60 = 54). So if you BYOD, then you’ll pay only 54 for (almost) the same plan.

    • MapleHoney

      What I don’t understand is why don’t people just buy the phone unlocked? I have my iPhone 5 bought at Apple store and I can go any carrier I want. I am using $60 6GB plan on Fido now.

  • canuck07

    It’s just a coincidence folks! No collusion whatsoever.

  • EvanKrosney

    This clearly isn’t working for us BYOD users when Koodo/Fido/Virgin offer plans comparable to Robelus’ discounted rates plus the standard 10% discount.

    Give us reasonable rates. And we don’t want discounted plans, we want our own separate, reasonably priced plans. Give me 6gb with unlimited messaging and a few minutes for $40-55 and the BYOD crowd will be happy.

    • alantsay

      that’s exactly many would like to have…. but big telcos do not want to see themselves becoming dump pipes like a simple utility company…
      Wish I could go wind, but a speed test at a local booth in a mall convinced me otherwise.

    • somedoobsandbeer

      What city are you in? It would be real helpful if anyone currently on (or testing with) wind could provide some basic data results so that more of us would have a better understanding of what their network is providing in what regions.

  • FKnm

    Competition, indeed, fair market.

  • MobileSyrupUser99

    I’m on month-to-month with Rogers. I’m paying $48/month (before tax).

    My plan includes:

    Unlimited local calling
    MY10 Canada Wide
    Unlimited text/picture/video messaging
    6GB of data
    Caller ID/Call Waiting/Voice Mail mini

    The pricing of these new 2-year plans is just insane.

    • alantsay

      When did you get this? last fall when big 3 were pushing the 6GB plan?

    • MobileSyrupUser99

      It was in December 2012. The 6GB plan wasn’t offered at that time, but I asked for it anyways.

    • alantsay

      No way…. I guess you’re the better negotiator than I am…
      Renewed around the same time but I’m getting the 1GB $65 plan for $50….
      Any tips?

    • MobileSyrupUser99

      Try speaking with different people. This past May I called Retentions for my friend and was able to get him the same plan for $55/month + a $50 credit towards an HTC One. I had to talk with three different people before getting him that deal. The name of the plan I have is called the 6GB Super Plan (with some adjustments), you can try asking for it by name.

    • MapleHoney

      Nice plan. I am with Fido and I pay $60 for the 6GB.

    • PT

      Are you relate to that piece of …. A VIP of Rogers?

    • FKnm

      Where do you live? ) I’ve never seen these kind of plans in AB.

    • MobileSyrupUser99

      Toronto

    • Stylinred

      Im on WIND and have the same plan + unlimited calling to the USA for $35 a month

    • Plazmic Flame

      HMP ?

  • kirilmatt

    Why are people complaining? If you have to live with robellus, at least were getting discounts. $20/mth is quite significant. They don’t need to do anything for us. I wish I had wind, but there’s no options here in St. Johns’s

    • MapleHoney

      Some people want free service.

    • NOM

      Don’t be fooled. They are not giving discounts. They are simply just removing the integrated subsidies that they were forcing people to pay.

    • kirilmatt

      Would you rather they change $20/mth more? I sure don’t. Don’t complain when rogers or the others lower their rates, I mean what do you want to see?

    • NOM

      Calm down rogers employee. I was merely implying that this is not a “discount”. I was never complaining.

    • kirilmatt

      You can name call all you want. The fact is that I’m not going to criticize a company, who can legally charge basically whatever they want, for offering something good. We are the ones who support them. That’s how capitalism works. Yeah, it sucks we get robbed by the big 3, but I am fair with my comments. I’m not trying to troll either way.

  • mistermystery

    $105 for 10GB, kill yourself Rogers/Bell/Telus

    • Plazmic Flame

      $140 actually from Rogers, lol

      $120 for 6GB… god damn, these guys are relentless! My plan will definitely be grandfathered.

  • Potato

    Can someone tell me why data cant be cheaper?

    • Super_Deluxe

      Because its what everyone wants so they’re trying to make the most profit out of it.

    • Plazmic Flame

      It’s called gouging.

      Or like when you know that there is a dire need for something, you jack up the price.

  • Stephen_81

    To those that constantly say there is no Competition in Canada, this is actually proof there is competition, if one carrier discounts the other 3 follow suit quickly to retain customers. That shows that there is competition in the marketplace pricing adjusts to match constantly

    • Sayashi

      That’s not competition. Competition would be cheaper than previous offer not the same price

    • Stephen_81

      When the first person does it, that is cheaper then the previous offer, when everyone matches it that is what competition does.

      Always getting cheaper and cheaper isn’t sustainable.

    • Sayashi

      Well you should be able to if you want to. But if your current provider is good to you you can stay with then. Its something call loyalty. Same price right across is no competition

    • MapleHoney

      It depends on how you look at it. If someone offers me a $59.99 plan when I am using a $60 plan, I should switch? Then next thing is my current carrier offers me $59.98. By your definition, I should go to the one that give me free service in the end. Better yet, someone pays me to use the service. :)

    • Sierra

      what?! NO! Don’t you see how ALL plans are EXACTLY the same across the board? The prices aren’t even the problem, the problem is that ALL 3 carriers along with their subsidiaries are offerring EXACTY the same features for EXACTLY the same price, with little variations

    • Stylinred

      What they’re doing is more like Price Fixing

    • Plazmic Flame

      I don’t know if you were being serious or not…. anyone that’s studied business though can clearly see that there is a mafia-style setup here with the Big-3.

    • Stephen_81

      I guess my years being successful in business I missed that.

      I have dealt with all of the major players in Canada, and a little with Verizon. as it stands Rogers is my favourite to deal with, though Verizon is faster getting issues resolved.

      The Big 3 are no worse nor better than any other profitable wireless carrier on this continent, It is much easier negotiating with any of the Big 3 then it is trying to do business related to construction/roads/buildings in Montreal

  • ABCONMan

    Remember when Rogers offered 6GB for $30? What happened to that?

    • Plazmic Flame

      They got greedy?

  • Stylinred

    $65 for 1gb and unlimited calling + you need your own phone LOL why do these people still have customers??? why have they not all switched to WIND already

    • zaikatanox

      It’s 75 for unlimited Canada-wide calling and 2GB. With 20 dollar BYOD discount, only 55. While not the best, I wouldn’t call it too bad either.

  • Xaxxus

    Instead of matching them, why not beat them? Stop copying and innovate.

    The canadian telecom industry is a joke.

  • J-Ro

    Wouldn’t Bell, Telus and Rogers giving deals eat away competition? I see them as a premium brand compared to Fido, Koodo and Virgin. Like a Lexus being sold for Toyota prices, would anyone still buy a Toyota?

    I think getting the premium carriers to constantly lower their prices might make the little guys irrelevant and then in the future make it very fixed and unfair.

    Just a theory I have.

    • J-Ro

      A few years ago, this would have been unheard of but now it is becoming too level.

      I used to be with Solo and I bought my phones out and put my sim card in them but because Bell matched most of their data bundles, I switched.

      Now solo is gone and Virgin is there and is pretty much the same as Bell anyway.

      I know I will get hit with harsh comments for this but I think we are wanting a bit too much from our carriers. We are ready get premium phones and 2 year contracts with price matching, what is left to get?

    • Sayashi

      If the big3 are the premium then the price for fido virgin or koodo should be significant less not on par then

    • J-Ro

      It was, but than people wanted more premium phones on those lower tier brands and to off set the cost of the handsets, prices went up.

      That might not be the exact reason but I noticed after they started carrying the higher end handsets, the prices went near premium.

      It could just be crazy timing

    • Plazmic Flame

      “Premium” is a lie, in North America anyways. (an example) Do you know that internationally, in some countries, there is no such thing as Lexus? There is just Toyota but that Lexus model (ES350) is known as the Toyota XXXX in that country.

      Premium is a label given to products to sell at a higher price. If people buy in, the companies don’t give a damn. Actually, that’s the whole plan!

  • Yo Yo Ma

    Price matching, by it self, is a sign of competition, not price fixing.

    Price is one among many different things that the BIg 3, and other carriers, compete on. Many of you are regular Mobile Sryup commentators… you would obviously know this.
    (competing for hardware inventory, deploying LTE network, getting more channel presence, the upcoming spectrum auction, other business lines including internet and TV).

    Competing on price (to undercut the competition) is a very inferior marketing strategy because it immediately eats into the top-line and is least sustainable. Companies don’t need to “price-fix” to price match. Even in a monopolistic market (many competitors selling a similar product) , competitors try to differentiate on product, channel, etc. before resorting to price competition.

    (Its a different argument altogether to say that in the case of the Big 3, fixing is leading to matching, rather than normal competitive behaviour leading to matching)

    In the capital-intensive, technology sector, there would a negative correlation between (Innovation and Capital Investment) and (Price and Market fragmentation)

    As GSMA put it in a recent report: www .gsmamobilewirelessperformance. com/

    Comparison of Two Mobile Markets: EU vs. U.S.

    As recently as five years ago, the European mobile market was performing as well as, or even better than, the United States. However, since then, the situation has dramatically reversed, as shown by the report’s striking comparison of the two markets:
    On average, U.S. consumers spend more each month than their EU counterparts and use mobile services much more intensely, consuming five times more voice minutes and nearly twice as much data.
    The U.S. has opened up a large lead in deployment of next-generation technologies; by the end of 2013, nearly 20 per cent of U.S. connections will be on LTE networks, compared to fewer than two per cent in the EU.
    Average mobile data connection speeds in the U.S. are now 75 per cent faster than those in Europe and by 2017 will be more than twice as fast.
    Mobile investment in the United States has outpaced that in Europe, with capital expenditure in the U.S. growing by 70 per cent since 2007 while declining in the EU and the gap continues to widen.

  • RealDeal83

    It’s funny because that’s how much they jacked their plans up by when they started offering 2 year contracts. So no you get the same service for the same price with no device subsidy.

  • G0d5hand

    Wonder what fido will do?

  • artiplier

    Finally at the end of my 3yr contract with Telus, I got them to price down my 6GB promo plan to $65/month. Then a month later we have 2yr contracts and I can’t renew the plan anymore. I was planning on bringing an unlocked device and getting an extra 10% off, but now it’s a “discontinued plan” and no longer qualifies for the discount. I don’t feel ready for any of the new “Get more value with less commitment” plans, since $100/month vs $65/month somehow feels like LESS value to me, especially when I’m supplying my own phone too.

    So I’m hanging on to the $65/month, rockin’ my HTC Desire off contract for now…and deciding wether I should try out Windmobile for a month.