Apple pushing customers into retail stores by promising free App Store content

Daniel Bader

August 2, 2013 2:20pm

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Apple has updated its Apple Store app with free content — “A game for you. On us.” — in an attempt to get people into its retail stores, which according to the company’s latest quarterly earnings statement, presented slightly lower than in previous quarters.

Surely, Apple’s retail stores ebb and flow with the release of new products, and without any, aside from the new MacBook Air, between March and June there was little reason to browse the shelves.

Apple’s first free piece of content, a game titled Color Zen, is a 99c game that can be redeemed with a code issued by the app itself; users will be prompted to enter the App Store to score the free app.

Games, music and even TV shows are likely on deck for free giveaways in the coming months, too. In the run-up to the back-to-school season, Apple tends to be a bit more generous than usual, and according to 9to5Mac, the company will provide new content each week.

If you haven’t already, download Apple Store for iOS.

  • Chilly

    Imagine this app on the products at the Apple store for a second…

    Yo Dawg, I heard you like stores! So we put a store in our store, so you can browse our products while you browse our products!

  • KrispyInTO

    Free my little pony in app purchase if you spend at least 1000$

  • Derrick P.

    So……apple is loosing customers because they are not being innovative enough…..or even releasing new products to keep up with demand, *cough* iphone *cough* so to bring people in they say “Hey, here is a free .99 app! Now buy a iphone for 699 or a mac for 1200+ etc. Apple is starting to turn into a really ridiculous company….and i used to be an apple fanboy but i was tired of getting the next best thing *cough* nothing changed *cough* and wasting my money. Im happy with my S3 and i think i will get an HTC one. Sorry Apple i won’t spend $1000 to save a dollar haha. Rant done hahahahah

  • E. R

    One reason to visit the Apple store on a weekly/monthly basis? Hmm not bad…

  • PT

    “Apple tends to be a bit more generous than usual”

    That statement is really scare a living out of me.