Nokia rumoured to launch Windows 8 tablet by Q4 with dual-core Qualcomm chip

Daniel Bader

March 12, 2012 9:22am


Nokia has only recently returned to the world of high-end smartphones in North America with its Windows Phone-powered Lumia line, but it looks like they’re already transitioning to take on another role: that of Windows 8 tablet manufacturer.

Stephen Elop, the company’s Canadian CEO and supporter of all things Microsoft, has been vocal about what he sees as the huge market potential for Windows 8 in tablet form, especially its Windows On ARM division which will compete directly with the iPad. Elop stated in January that “There’s a new tablet opportunity coming… We see the opportunity. Unquestionably, that will change the dynamics”

According to Digitimes, Nokia is looking to build and ship at least 200,000 Windows 8 tablets in Q4 this year. The 10-inch tabs are expected to run on Qualcomm’s Snapdragon S4 chipset, which debuted recently on such devices as the HTC One X and Asus Padfone.

While Windows on ARM will not be an exactly replica of Windows 8 — it was eschew completely the “desktop” experience in favour of a completely touch-friend Metro environment — developers will still have to port their existing x86 apps to ARM. This will put it at a significant disadvantage when it launches compared to less power-efficient tablets running Intel’s x86 architecture, since it will be able to run a significant number of Windows applications, as long as the developer has submitted it to the Windows Store.

Windows 8 is expected to be released in September or October, and Nokia, along with other manufacturers like HP and Dell, are expected to be very aggressive with their marketing.

Source: Digitimes, WinRumors
Via: The Verge

  • Dalex

    Nice a Nokia product that I’m actually excited about (not sarcastic either… this sounds good). The S4 is a monster SoC. Hopefully by then they will have Apollo running multi-core SoCs so their phones will also be running the S4 or better.

  • uranus

    This will pwn playbook.

    • Laurene

      Playbook = Failbook

      No one wants it, those who bought it for $99 are trying to sell it on kijiji

    • KC

      What like Windows Phone was going to pwn BlackBerry and become the 3rd ecosystem in smartphones and yet 16 months after launch sits in 7th place behind a dead OS and Bada in market share?

      Your predictions of the success of the worst OS failure in Mobile Phone history being a stellar success all of a sudden on Tablets is far from a guarenteed certainty. Plus Nokia can’t even manage to outsell its own failed abortion – the N9 with 3 Windows Phones yet, so how do you expect them to compete in a space where there brand counts for s**t cause PS buyers are used to names like Dell, HP, etc.?

      You think RIM is going to do nothing in the Tablet Space htis year? They have 4G Playbooks ready to go by summer and by the time Windows 8 on ARM launches they will be ready to roll with an all new 10″ Playbook and BlackBerry 10.

      You may be right that Windows 8 on ARM will be the breakout success that Windows Phone was supposed to be, but I wouldn’t put money on it.

    • NERD IT TECHNICIAN

      I love my Blackberry and consider myself a very, very important person. I am in charge of monitoring user accounts for a large (5 person) IT tech help desk.

      I’ve always said that BBs are tools for serious, professional, power users like myself. I clip my blackberry to the belt of my Dockers pants and use it to solve InfoTech issues all day and all night. When I receive an email, people have said I remind them of a cowboy drawing his gun out of the holster during a duel. Sometimes I practice this in front of the mirror.

      Now, when I carry my playbook around people recognize me as a power business user and an important person who doesn’t have time for games, just business – a corporate citizen so to speak.

      I need tools, not toys.

      Be Bold!!!!

    • KC

      @ NERD IT TECHNICIAN

      I’m not sure if your post was supposed to be sarcastic or genuine. I will assume sarcastic.

      In responce, I will freely admit RIM has earned every bit of criticism thrown their way. They have made monumental mistakes in the past 5 years. They have let the market slip away and they must now fight tooth an nail to try and win it back.

      Thing is, they still are the number 3 player in the game and still sell phones at a rate that Miscrosoft would kill to achieve with Windows Phone 7. Plus, if consumers take to BlackBerry 10, it’s game over for Windows Phone. It will never be the number 3 player if that happens. Could go either way, but I give the edge to RIM for three reasons:

      1. They are an established player and have a loyal following in the mobile space which as Microsoft knows all to well is NOT the PC space

      2. They are going to present users with a different yet familiar user experience with BlackBerry 10. Yes, it’s still a grid of static icons but that’s what users expect. Metro has proven it’s self to be to polarizing.

      3. RIM controls it’s entire ecosystem just like apple. If you want a BlackBerry you have to buy it from them. Microsoft is trying to dictate hardware and sftware to multiple OEMs. Communism does not work for people, and it does not work for manufactuered good either. having everyone put out the exact same phone is proving to be a failed strategy

    • Keith

      @KC,

      Windows Phone didn’t have a chapmpion like Nokia behind it until recenlty and Nokia’s affect is just beginning. According to NetMarketShare, Windows Phone’s percecentage of the mobile data usage jumped 40% last month and is 4x greater than Bada. Of course the percentage still pales compared to iOS and Android but the momentum is looking good for WP.

      A Nokia tablet may well jump to the number 2 spot in no time.

  • KC

    You guys need to hire an editor or stop writing posts while drunk or high. That post was painful to read.

    As far as Windows 8 on Arm Tablets goes, it’s still a rather large ‘?’ in my honest opinion as to whether or not consumers will flock to it.

    Metro is very polarizing. There are very passionate arguments on both the ‘love it’ and the ‘hate it’ sides and the people who are indifferent seem pretty darn happy with their iPads. So I’m not sure I am with Mr Elop on the notion that Windows 8 on Arm will be the biggest disruption to the tablet space since the launch of the iPad 3 years ago. I mean, if we were to look at the smart phone space, Android is the single biggest disruption to that space since hte Nokia communicator series gave birth to it, currently enjoying a 50% share of the market. Android is rapidly becoming as ubiquitous on phones as Windows is on PCs. But in the Tablet space, Android is struggling.

    Windows on the other hand, is without question the default choice of PC buyers, but in the phone space, it can’t seem to get any traction with consumers at all currently sitting in 7th place just above “other” in smartphone OS market share. Personally, I think it is the polarizing nature of the Metro UI that is preventing it from cathing on. But it may also be the business model, borrowed from Apple, that works brilliantly if you make your own hardware and only release one phone per year but is not is the mobile phone equivallent of communism when you have multiple OEM partners who are all forced to release the exact same phone due to extremely tight hardware restrictions. OEM’s can’t differentiate. Lets use one OEM and one carrier as an example. Samsung has two second generation Windows Phone 7.5 devices on AT&T (neither of which ever came to Canada), the Focus Flash positioned as an entry level model at $0.99 on contract with a 3.7″ screen and 8GB of RAM, and the Focus S positioned as the flagship model with a 4.3″ screen and 16GB of RAM at $200 on contract. What is the difference between these two devices other then screen size and amount of internal memory? Nothing. Even the screen resolution is identical. So what justifies $200 for one and $1 for the other? Again, nothing.

    You may be able to make a compelling argument that amongst different OEMs a quality differnece exists in materials used or that one manufacturer makes a more asthetically pleasing device then another justifying a price difference, but at the end of the day internally they are all the exact same phone just packaged differently.

    This works fine for Apple and RIM. The BlackBerry 7.1 phones are all pretty much the same phone just packaged differently, but if you want a BlackBerry you have to buy it from RIM. If you want an iPhone you have to buy it from Apple. There is no competing OEMs offering the same experience.

    This is not the case with Windows Phone. If you want Windows Phone, you can buy it from anyone, but the problem is, you’re still getting the exact same phone regardless of the price you pay with a couple minor differences like the size of the screen and the amount of RAM (pretty much the only thing OEMs can alter).

    This problem is expected to carry over to the Tablet space as well with Microsoft continuing to Show love exclusively to Qualcomm for Windows 8 on ARM initially. So it’s still a case even in the Tablet Space of, if I buy a Nokia, or an ASUS, or an HP, I end up with the exact same tablet.

    Nokia in Particular will now be competing in a space where they are virtually unknown up against the giants of the PC industry and the other mobile phone OEMs that also play in the Tablet space like Samsung and HTC. So their brand counts for very little in a space where consumers are used to Buying Dell, HP, or Acer and other PC manufacturers like ASUS have already established themselves as strong competators in the Tablet space.

    I guess I’m just not sold on the hype yet as the same hype was generated around the launch of Windows Phone way back in 2010 and here we are in Q2 of 2012 and Windows Phone has by any reasonable standard of measuring success, been an enourmous flop thus far in its existence. I can see the same outcome happening with Windows 8 on ARM in the Tablet market. It could also be a very different outcome, time will tell.

  • hoo dat

    So far early feedback on Windows 8 has been underwhelming to say the least. Hopefully Nokia and Microsoft can create a tablet version that addresses many of the issues that have already been brought to light.

    • KC

      I wouldn’t count on it lol

      Microsoft is hoping that the solution to the failure of Windows Phone 7 is to ram Metro down peoples throats on desktops and tablets in a fashon akin to sharing a prison cell with a big mean sexually fristrated dude.

      Like you said, early feedback by consumers has been as luke warm to Metro on the PC as sales have been for it on phones. Microsoft is commited to it though and they are happy to take Nokia down with the failed experiment.

    • gwydionjhr

      “So far early feedback on Windows 8 has been underwhelming to say the least”

      I KNOW, eh? Only a million downloads on the first day it was available as a consumer preview.

      That totally says “underwhelming” to me.

    • hoo dat

      Try rereading that comment. “Feedback” has been completely underwhelming. According to MS’s OWN data, 60% of those with the preview who were surveyed wouldn’t buy the software when it comes available.

      Yeah, I’d say that’s pretty underwhelming to say the least.

    • KC

      Hey gwydionjhr,

      I think you fail to understand the meaning of the word ‘feedback’

      The only thing that word has to do with the number of downloads is that the greater the number of total downloads the more likely microsoft is to get more feedback.

      The very definition of the word means that you first must USE the product – in this case download it – before you are able to provide your opinion on it. I fail to see how your comment on the number of downloads disproves his comment that the feedback provided by the people who have downloaded it has been less then stellar. Care to enlighten us?

    • Keith

      @hoo dat,

      The Windows 8 feedback is generally positive but there is a significant percentage of power users (including me) who are still dubious about having Metro as the default mode for a desktop even though the desktop is always just a click away. However, there is very little negative feedback when it comes to Windows 8 on a tablet as most (including me) believe it would make a fabulous tablet UI. I would definitely be interested in a Nokia Windows 8 tablet.

  • MonkeyFace

    Where are the trolls tooting the need for quad-core processors? Apparently they seem to know more about the need of quad-core processors than certified and trained engineers. Apparently, everyone’s an expert!

    • KC

      I think you misinterptret the complaints about Windows Phone hardware. The people who complain have a valid point that if you want to price it the same as high end phones on the dominant Platform (Android) you had better well offer up the same hardware.

      Since virtually no one likes the software – Windows Phone 7’s total sales for the entirely of its existence thus far is less then what Android currently sells PER MONTH – the people who are saying we want comparable hardware if we are going to give your unproven platform a try have a very valid argument.

      The Platform that was supposed ot change the game and be the final nail in RIM’s coffin and be the true 3rd platform currently after 16 months in the market is sitting behind a dead OS and Bada in 7th place.

      The people asking for decent hardware on Windows Phone don’t need to be engineers, they are the consumers who are telling Microsoft loud and clear, either get in the game and at least compete on a hardware level or throw in the towel because that’s the condition we, the people with the money are giving you in order to take a chance on your new ugly operating system.

      It has nothing to do with whether or not Windows Phone needs a quad core CPU to run well, it has everything to do with consumers demanding a certain level of hardware specifications at high end price points before they are willing to try an unproven platform.

      You might say well, Apple phones don’t have quad core and BlackBerrys still sell at a rate that Microsoft could only dream of selling with Windows Phones and they have even crappier hardware. Well, both are PROVEN platforms that have been in the game for years and have built brand loyalty. Plus, if you want the iOS experience, you have only one choice, you must buy it from Apple. If you want a BlackBerry, HTC won’t sell you one, you must buy it from RIM. That’s the advantage of owning the whole ecosystem. Windows Phone 7 can be purchaced from anyone, but consumers are to savvy to pay $200 for a Focus S when a Focus Flash is only $1 and is the exact same phone (literally)

  • uranus

    This is a democracy. You don’t need to be an expert to tell people what they need.

  • EvanKr

    AWESOME! Windows 8 looks excellent, I can’t wait for this to be released. Hopefully Microsoft or Nokia will impliment some type of sync/share between this and other WP or Lumia devices.

  • Darryl

    @Laurene Please post links to these $99 playbooks. I’d love to pick some of these up. I’m constantly on Kijiji and I’ve never seen them. I’d like 2 please. Unless you just made that up to try to make a point?

  • zzZZzz

    @KC, well said about shoving Metro down people’s throats. I didn’t even bother with downloading Windows 8. Previews, videos and such were enough. I do NOT need a touch interface type OS on my desktop. On a tablet ok, but don’t pull the same cr@p you did with Games for Windows Live on PC, trying to bring Xbox Live ‘experience’ to PC which basically slowed down most games I’ve played.

    • KC

      Yeah, I’m not expecting the Metro UI to live on past Windows 8, even Microsoft will call it quits if Windows 8 ends up becoming more hated by consumers then Vista.

      But hey, it’s the Microsfot way. Every other version of Windows is good. ME Terrible, XP Good, Vista, Terrible, Windows 7 good, Windows 8, yet to be seen but early reports are not favoring good.

      I don’t know what it is though with reviewers and bloggers. They seem to not be able to heap enough priase on Metro yet ever since the Days when Metro was called Microsoft Zune Interface, consumers have been voting loud and clear with their wallets gainst it. Anyone who thinks Metro is new, it’s not it was originally the Zune’s UI and it was ported to phones. It’s been around nearly as long as the iPhone and has yet to convince many people to buy in.

    • Braumin

      So you haven’t even tried Windows 8, but “I do NOT need a touch interface type OS on my desktop”.

      Actually, the interface works great with a mouse and keyboard. The hot corners and application drawer are not really any different than the taskbar.

      I am typing this on Windows 8 CP right now. The more I use it, the more I like it.

  • KC

    Seriously?

    You guys delete my comment but still don’t fix the post? Come on. I know my spelling sucks but that post is horrible. The sentences don’t even make sense.

  • blackprince

    Nokia + Windows 8 = AWESOME!!!

    Now what MSFT, Nokia and partners need to do is marketing, marketing, marketing, marketing, marketing. Ballmer should do another rant like that.