The Google+ machine just keeps on rolling, regardless of how many, or how few, users are using the service. Last count, during Google’s Q4 earnings report, was that 90 million users were registered for Google+, but there was no indication of how many return day after day.
Nevertheless, they keep pumping out updates for both Android, iOS and the web, and today it’s the iPhone app to get its feature creep. Though the Android app has always had it, the iPhone version just got Instant Upload, which takes your entire camera roll and puts it on Google’s servers to share or store at your whim. Though the app needs to be open for the uploads to initiate, you can close the app and uploads will continue for 10 minutes. Google+ puts a pretty big emphasis on photo sharing, and with the iPhone 4 and 4S’ excellent cameras, Instant Upload is a great feature to have.
In addition to that, Google has installed a What’s Hot section, much like the Discovery tab in the new mobile Twitter app. You can also shake the iPhone (not too hard!) to send feedback to Google, though we’re not sure how useful that is.