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Mobilicity creates “industry’s first Data Access Fee/Tax (DAFT)”

By on April 1, 2011 at 8:20am in Mobile News, Mobilicity


Mobilicity just issued the following press release about an upcoming fee they will start to charge their customers. In true Mobilicity style they have come back again with a bold quote (almost beats the rat quote): “We join the Big Three wireless providers in charging customers extra fees as we look to maximize our profitability”. What do you think of the name… leave the comments below.

April 1 Alert: Mobilicity to introduce Data Access Fee/Tax
Rising carrier reconsiders need to charge extra fees

TORONTO, April 1 /CNW/ – Mobilicity today said it would introduce the industry’s first Data Access Fee/Tax (DAFT) as its highly successful $10 unlimited data add-on continues to gain popularity with consumers across Canada.

“We join the Big Three wireless providers in charging customers extra fees as we look to maximize our profitability,” said Vice President, Marketing, Sara Moore.

Effective tomorrow, the monthly $4.01 DAFT will join the System Access Fee (SAF) and Government Regulatory Recovery Fee (GRRF) as the newest extra fee in the Canadian wireless landscape.

The DAFT will only be applicable on Mobilicity’s data add-on. The $10 unlimited data add-on provides customers with the ability to access the Internet to check email, surf the web and visit social networking sites for the equivalent of an average 33 cents a day – without the risk of getting an expensive bill for using more data than is included in their plan.

Source: CNW

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Discussion

33 comments for “Mobilicity creates “industry’s first Data Access Fee/Tax (DAFT)””

  1. April Fools, right?

    Like or Dislike: Thumb up 41 Thumb down 2

    Posted by James | April 1, 2011, 8:22 am
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    • If one of the Big3 issued something like that, nobody would even remotely think that it’s not true. ;-)

      Like or Dislike: Thumb up 19 Thumb down 1

      Posted by TomatoGuy | April 1, 2011, 10:06 am

  2. Happy April fool’s day!

    Like or Dislike: Thumb up 30 Thumb down 1

    Posted by iPhoner | April 1, 2011, 8:23 am
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  3. happy april fool’s day, i almost got fooled. haha

    Like or Dislike: Thumb up 20 Thumb down 1

    Posted by hunter | April 1, 2011, 8:26 am
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  4. Pretty good April fools, anytime you can poke fun at the big 3 is good.

    Like or Dislike: Thumb up 22 Thumb down 1

    Posted by Nick | April 1, 2011, 8:26 am
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  5. Hilarious!!!!!!!!!

    Like or Dislike: Thumb up 21 Thumb down 1

    Posted by The1bobcat | April 1, 2011, 8:29 am
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  6. I almost got fooled as well and then I realized the date. Very good joke.

    Like or Dislike: Thumb up 17 Thumb down 1

    Posted by GoWindGo | April 1, 2011, 8:29 am
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  7. Though it should be obvious that it is an april Fools joke, there _will_ be people who think it’s real, and it could cause some ill-will towards Mobilicity.

    They might have considered it a bit more before doing it. I hope they’ve told all their Customer Service and store reps it’s a joke, so they can handle the calls and emails they will get.

    Like or Dislike: Thumb up 13 Thumb down 14

    Posted by mjschmidt | April 1, 2011, 8:52 am
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  8. i had to do a double-take

    Like or Dislike: Thumb up 12 Thumb down 0

    Posted by chall2k5 | April 1, 2011, 8:53 am
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  9. Happy April fools

    Like or Dislike: Thumb up 11 Thumb down 0

    Posted by Realcity | April 1, 2011, 9:02 am
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  10. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 2 Thumb down 21

    Posted by Barabulka | April 1, 2011, 9:04 am
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  11. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 2 Thumb down 21

    Posted by AKA | April 1, 2011, 9:05 am
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  12. Hahaha, it’s still better than what the “big 3″ are offering…

    Like or Dislike: Thumb up 9 Thumb down 0

    Posted by Craz | April 1, 2011, 9:13 am
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  13. Ahahahha I love it!

    Like or Dislike: Thumb up 3 Thumb down 1

    Posted by Me Ted | April 1, 2011, 9:17 am
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  14. the tax is $4.01 (April 01) that’s what got me

    Like or Dislike: Thumb up 25 Thumb down 0

    Posted by Rob | April 1, 2011, 9:21 am
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  15. Pure awesome! Love April Fools!

    Like or Dislike: Thumb up 7 Thumb down 1

    Posted by Dmitri Kondratev | April 1, 2011, 9:26 am
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  16. I like that, that was a pretty good one lol. Nice to see that they have a sense if humor.

    Like or Dislike: Thumb up 5 Thumb down 0

    Posted by Gmac | April 1, 2011, 9:27 am
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  17. The part that gave it away was the name of the tax DAFT. That is a term for stupid in the UK.

    Like or Dislike: Thumb up 11 Thumb down 0

    Posted by Colin | April 1, 2011, 9:35 am
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  18. I would be f*****g raging bitches!

    Like or Dislike: Thumb up 2 Thumb down 3

    Posted by fking rage | April 1, 2011, 9:57 am
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  19. Haha well played. They ha me confused. (disclaimer: I just woke up and I’m not all here).

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Nick | April 1, 2011, 9:57 am
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  20. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 2 Thumb down 28

    Posted by ken | April 1, 2011, 10:03 am
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  21. Dave Dobbin rules! He should run for government. (Seriously!)

    Like or Dislike: Thumb up 6 Thumb down 7

    Posted by cheenachatze | April 1, 2011, 10:34 am
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  22. I think they are using April fool’s to see how people respond to this kind of billing. I think we have just witnessed the future.

    Like or Dislike: Thumb up 3 Thumb down 2

    Posted by tbr | April 1, 2011, 12:13 pm
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  23. Haha too good to be true.

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Emzine | April 1, 2011, 12:44 pm
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  24. don’t laugh.

    you just gave Rogers an idea.

    Like or Dislike: Thumb up 3 Thumb down 0

    Posted by bc | April 1, 2011, 1:37 pm
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  25. Lol. Mobilicity would never do that, they’re Mobilicity!

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by ReachHasFallen | April 1, 2011, 3:59 pm
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  26. The real joke is how these companies have people believing they have no intention of maximizing their own profit at the expense of the consumer. Their holier than thou approach of winning customers will ware off eventually.

    Like or Dislike: Thumb up 1 Thumb down 1

    Posted by Sms | April 1, 2011, 5:42 pm
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  27. In related news, Rogers, as a competitive match, has issued their own DAFT charge at $3.96, saying, “The government doesn’t force us to collect this data charge, but we thought we should follow Mobilicity’s lead and do it too – but ours is cheaper! We’ll invest this into expanding our pockets, rather than our network.”

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by Baester | April 1, 2011, 6:50 pm
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  28. nice one

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by robbelus is a donkey | April 1, 2011, 6:54 pm
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  29. Dude, I almost s**t bricks in shock!

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by A. Carmine | April 1, 2011, 8:14 pm
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  30. This is not an April fools joke Mobilicity is really going to implement the access fee. Call and ask for yourself. They are slowly going to become like the Big 3. Right now Mobilicity is only implementing it on there data services watch slowly it will also be implemented on for the whole bill. That’s how they do things around here in Canada. Remember every provider in Canada is a rip off. Everyone is running after money and not giving the people some fairness out there who cannot pay there bills.

    Like or Dislike: Thumb up 0 Thumb down 3

    Posted by Amandeep | April 1, 2011, 10:08 pm
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  31. at first glance, i thought it’s april fool
    but then, after a deeper thought…
    with the recent news saying… blah blah blah going to buy out nah nah nah, what will happen if the new entrants K.O. each other and become the big 4… hmm

    Like or Dislike: Thumb up 0 Thumb down 0

    Posted by Cyrano | April 2, 2011, 1:33 am
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