Samsung’s latest commercials attack tablet competitors, highlights multitasking and display resolution

Ian Hardy

July 11, 2014 8:46 pm

Apple recently came out with an ad for the iPhone called “Parenthood” that focused on family and the connected home. The minute-long commercial highlighted several apps and showed how iOS can be there to help you through the good and bad times. Well, long-time rival Samsung is back once again — the second time in a week — with two ads that target competing tablets, namely Apple’s iPad.

The first commercial shows the benefits of multitasking on the Galaxy Tab S. The scene takes place in a kitchen with a father and his crying baby boy competing for screen time. Samsung declares in the ad, “What’s going on? Ah, it looks like dad’s tablet can only do one thing at a time. What if it were a Samsung Galaxy Tab S? With the Galaxy Tab S, the whole family has something to smile about.”

Apple’s tablet currently lacks split-screen capabilities, or “true multitasking” as Samsung is suggesting, but code within iOS 8 suggests it’s on the radar to be included in a future release.

The second ad is about screen resolution and how Super AMOLED displays, specifically Samsung’s displays, offer a far superior experience than other tablets on the market. “What went wrong here? Ah, it’s not a Super AMOLED. What if it were a Samsung Galaxy Tab S? Compared to many LCDs, Super AMOLEDs give you 100 times higher contrast. Instead of 1000-to-1, you get 100,000-to-1 contrast.”

Samsung’s Q2 results recently missed analysts targets and the company declared that its tablet sales “were sluggish due to a longer replacement cycle than that of smartphones” and that this was caused by “higher shipments of 5-to-6 inch large screen smartphones replaced demands for 7-to-8 inch tablets.”

Source: YouTube (2)
Via: AppleInsider

  • MikeOxlong

    Yawn. Running out of marketing buzz words, eh Samdung?

    • J-Ro

      That’s what Lebron James is for. If anything, everyone in Ohio will buy what their selling.

    • shamert

      time for new material, shamesung

  • alphs22

    You would think with their obscenely large marketing budget they would be able to pick a cute baby.

    None of their commercials have come close to “The next big thing is already here” campaign for the S2. That was brilliant.

    • cartfan88

      All of the specs and marketing won’t add to much if they can’t create a “go to” tablet….with 50 different Samsung tablets on the market that are being superseded by higher spec versions within months. It’s a phenomenal pace of innovation / development but completely lost in a relentless barrage. Google would have been well served to take back the tablet market with newer Nexus tablets…but who knows if new ones do come out. I guess Google have too many irons in the fire also. Whatever their strategy is remains unclear.

    • shamert

      how is that brilliant?

  • Eli_Vance

    Will most likely be picking up a Win 8 tablet.

    Sorry Samesung

    • Josh Brown

      A surface tablet? For 1200? Which scored a 1/10 for repairablity?

    • Nadefrenzy

      Didn’t know people buy tablets just to re-assemble them.

    • Josh Brown

      If I spend $1200 on a device and it only has a 1 year warranty I had better be able to change the glass. Especially on one that reports say has very thin, fragile glass.

    • hyperhyper

      Some of us don’t let our babies play with our tablets and if we take it somewhere, we don’t toss it in the back seat so we don’t have to worry about changing the glass on our tablets. Mistakes do happen but the majority of them are preventable and replacing your glass should not be a factor in buying a tablet.

    • Josh Brown

      The fix it article said that it would be hard for experience repair shop to fix. So what if after a year your camera stops working or the digitizer?$1200 is a lot for one year(maybe) for a tablet.

    • marorun1982

      i have load of my client usng samsung product thats broke down after a lil more than 1 year and its cost them nearly 50% of the device cost to repair it….. so take your pick…

    • Josh Brown

      I could buy like 3 or 4 Samsung’s for the price of one surface tablet. Then I get the latest tech each year. And I don’t have to worry so much about breaking it.

    • marorun1982

      No offense but there is no function in samsung tablet thats i wont have on a surface 3.

      But on Surface 3 i have :

      USB port ( for much bigger external storage drive than you can get on any samsung tablet. )
      Real multitasking OS in wich i can have 10 apps running at the same time and switch between them hell i could even open them all on the same screen at the same time!

      I get at home put it on its dock and can use my PC mouse and my PC keyboard.

      PC games are much more advanced than tablet or mobile game.

      So sure you pay more but you also get much more.

    • Josh Brown

      None taken. But you can get a smart dock for Samsung products that give you 3 USB ports, an HDMI port and audio out. Or you can simplely get a USB otg cable. Most if not all Samsung’s have split screen. Plus be honest with your self what situation do you need 10 apps on the same screen? Do you really play PC games on a tablet? Maybe really low end games but the specs on a tablet can’t handle real games any ways. Even if they could you would have to run them on the lowest graphics setting or the heat would destroy the tablet. And who wants to play on the worst settings? I have a dock set up with a Bluetooth mouse and keyboard and mhl to my monitor. Works sweet but if I am playing games I use my PC with liquid cooling.

    • marorun1982

      1- Dont want to have to use a dock when i am on the go and want to plug my portable harddrive on it also OTG dont work all the time with all device..

      2 – HDMI allready directly on the tablet again no need for external dock for thats on surface..

      3 – Split screen mean 2 apps i can have 10 of em if i want ( sure i need to plug it to my 50 inch screen to work ok on 10 apps same time lol )

      4 – Diablo 3 , League of legend , Civilization 5 , Portal 2 , Starcraft 2 , X-Com enemy unknown , Mechwarrior online and even Battlefield 4 work perfectly on the surface 3.. i could add thats 95% of all mmorpg run on it… all in 1080p with medium or maxed out graphic.. Sure its dont play game in 4k like high end gamers rigs but its more than enuf for gaming on the road and all those game ( beside 1 or 2 exceptions ) are not available in android or ios format and all similar game to those on mobile are at least 2 year back in functions.. i could give you probably 10 time more titles like those.

      5 – The Surface 3 i got never has got any heat or warm up feel on the body and all the game i play on it are on 1080p with high or more grafic with the exception of watchdog ( run at medium on 1080 or medium high on 720p ) and some others really heavy games ( thats why i got a gaming rig at home )

      I really do like more to play games on the surface than on my Nexus 7 , Sony Z1 or Samsung note tablet my wife as..

      Because the games are just more advanced and even if they dont always run as good as my pc rig ( hard to take the pc rig to the parc… ) they are still looking better grafic wise than any tablet games ever!

      So stop trolling plz :)

    • Josh Brown

      1. OTG works with all Samsung.

      2. So They both have HDMI

      3. Do you actually have more than 2 open?

      4. There is no way BF4 runs with decent graphics on a tablet. It stresses out my R7 260X.

      5. You play BF4 or Portal 2 in the park? Really you bring a mouse and keyboard to the park?

      and the Samsung costs less than a 1/4 of the price.

      I am not trolling I am just showing you how $1200 for a tablet is overpriced.

      Why is it that if someone has a differing opinion it is concidered Trolling? I think your Idea of spending $1200 on a tablet that will be obsolete next year is crazy, but I don’t think you are trolling me.

    • Nadefrenzy

      x86. nuff said

    • Josh Brown

      I would rather a quad core 64 bit in a laptop or desktop. Thanks.

    • Nadefrenzy

      Who wouldn’t? Except good luck with the battery life/weight and the idea of lugging that thing around.

    • Nadefrenzy

      It ain’t a tablet though. It can actually replace a laptop computer. That core i5-4300U is no slouch.

    • Josh Brown

      Why not just get a laptop or a tablet that a 1/4 the price? To me it just seems like such a waste of money.

    • Nadefrenzy

      Find me a laptop that is 2.3lbs (or ~1.7 lbs without keyboard) with a great display and amble processing power.

      Portability. I could buy 3-4 cheapo amd based machines for this price, but they’ll still be crap.

    • marorun1982

      Take extended Warranty..
      A friend paid like 200$ to get 4 years warranty with 2 year accidental damages covered..

    • Josh Brown

      But I can almost buy a tablet for the cost of an extended warranty.

    • marorun1982

      Yeah i can build a car for the price of the mag i use on my jeep… its dont mean its be a good car :P

    • Josh Brown

      That is a terrible analogy, Dodge makes the worst vehicles. The break constantly.

    • Nadefrenzy

      Get extended warranty if you have a knack for breaking screens.

    • Josh Brown

      Read the thread. I am saying the extended warranty is the cost of a tablet.

    • Nadefrenzy

      Again… it’s not a tablet. If you’re buying this for the purpose of using this as a tablet only then you’re in the wrong market.

  • beyond

    Lamesung

  • J-Ro

    Why are they all in home settings near TV sets abusing their tablets? I get what Samsung was trying to go for but that’s just corny. They stopped making good products since the S3. Everything since then feels like DLC.

    • Rio

      They still make excellent products.

      People need to just stop expecting so much from these companies. They can’t give you a brand spanking new toy every year. The only reason the first few were WOW and GTFO AMAZING was because that is when the mobile industry took off and they were catching up with what was possible.

      Now its plateauing, give it a few years between innovations.

    • J-Ro

      They don’t even try anymore. They make the same product every year. the LG G3 has a amazing camera with laser focus and packs a 5.5 inch screen into a smaller package..Samsung made the S4 in slight different colors with 0.1 inch screen change. They change up the software to make it seem new but that could have been done to the S4.

      I would rather wat 2-4 years for a better product than get the same one every year. I used to be a Samsung fan but they are becoming everything they bashed Apple for doing.

    • Jonathan Schmitt

      ?The S5 camera is much more responsive then on the S4 and it takes clearer photos. So that somehwat negates what you said about the G3.

      What did you expect from the S4 to the S5? Its faster, bigger and has more features. What more could you want?

      I think people come to expect the next biggest change in cellphones from Samsung, but when something works – why change it?

    • J-Ro

      I don’t expect anything from Samsung. But when you market like you’re the greatest, prove it. The S5 is slightly bigger than the S4 and speed isn’t really noticeable. Only from s3 to s5 is noticeable.

      They make good phones but they aren’t anything special anymore, they offer nothing new or even different.

      And before you go on about how much bigger they will get or chip sets, that’s not new or different.

    • Nadefrenzy

      Nope, the difference is apparent. The S4′s Snapdragon 600 is a laggy mess. I had to turn off a whole host of features on my friend’s S4 for it to run smoothly unlike my Note 3 (snap. 800) which had no such issues. The S5 is even better.

      Also, the G3′s camera isn’t as good as the S5s. Nor is the screen as good for outdoor viewing. However, it’s excellent otherwise mostly cuz of that ridiculous res.

      Phone is also too thick. With a case on the phone becomes far too bulky—and yes ppl still uses cases unless you know of a way to make a phone scratch/ding proof.

    • J-Ro

      All phones are bulky with a case. The case is usually a trade off of comfort for protection. And I seen the S4 run just fine. Of course if you load it full of apps and turn on all the features, it will slow down. Size wise, they are very similar. Not really thin and not really thick.

      I won’t argue with you that Samsung is awesome for you. I will just end this by saying, they lost my interest.

    • Nadefrenzy

      They lost my interest way back when the S3 came out. I’m only bothering with their Note line up now. It’s their only smartphone line that truly “has-it-all”. So to speak.

      However, I still wouldn’t get LG over the S5. Mostly because of LG’s negative rep in terms of updating their devices and warranty claims. They’re making excellent products now, but I’d give them a year or two till they can truly be considered a viable alternative (for me anyways).

    • J-Ro

      That is something the other makers have to work on. The other phones are great but once you get them, that’s it. You have phones with no support. That is one thing Samsung iis better in. Lol I wouldn’t say great but better than the rest by default.

    • marorun1982

      HTC support is amazing i guess some ppl are blind..

    • MikeOxlong

      Question.. What exactly is it that worries you enough to use a case? Is it damage that must be repaired, or just that you might pickup a bruise or two over the life of the phone? Are you worried about resale value? Or are you worried that someone will look at you funny because your phone might have a scratch on it somewhere (most likely the back)?

    • Nadefrenzy

      I don’t like having dings and scratches on a $800 product 2 weeks into purchase (or heck anytime during it’s life cycle ~1 year or so).

      Also, until they start to implement sapphire crystal glass into these screens, I’ll still always opt for a case and a screen protector. My friend and a family relative consistently insist on keeping their devices “naked”, and both their phones, Nexus 5 and a Nexus 4 have dings and scratches on the screen.

      I don’t really care if someone finds the appearance of my phone funny. I’m holding a giant 5.7″ mini-tablet next to my face, if I cared what others thought, I’d be sticking with an iPhone.

      Oh and yes,I definitely am concerned about resale value—it makes upgrading phones yearly a viable expense.

    • marorun1982

      All valid point!

      When i used HTC product ( M7 ) i never used a case as i was not afraid thats its drop.. Some scratch and dent i dont mind..

      When i used Samsung product i was forced to use otterbox and such as those phone are really prone to screen damage or just stop working when they take a drop..

      Personally as i work at a cellshop my phone cost almost nothing so i dont care of resale value..

    • marorun1982

      I prefere a bigger phone with better battery life..
      The S4 overheated thats why its slowed down.. ( note 3 bigger so handle heat better )
      S5 also overheat and slowdown was able to make the interface lag easily by switching out and in of an app when no such issue happen on my Z1 or the M8..

      Did not try the G3 yet but its look superior on paper and picture quality seem on par with the S5 ( sure the S5 got more vibrant and unreal color… if you like thats.. )

      Thats whitout saying nearly 30% of all S5 i sold came back with defect..

    • WatDah

      People expect the next biggest change in cellphones from Samsung, because Samsung market themselves to have the next biggest thing. Did you forget their slogan already?

    • J-Ro

      Thank you

    • marorun1982

      1- : Better Quality of build ( not automatily material but out of 12 S5 i sold 3 came back with defect )
      2 – : The Camera is not much better i would have like to see Better low light capacity
      3- : To have the options to completely uninstall any app installed by Samsung if i feel like i dont need them

      Those are the main point..
      For third point i would like thats on all Android OEM in fact..

    • MikeOxlong

      To be fair, what you mentioned of the g2-g3 differences are the exact same for the note 2-3. Bigger screen, better hardware, smaller and lighter package. Not much else they can do other than improve battery life and device reliability and resistance to damage. Well, not until apple produces something else for them to copy.

    • J-Ro

      There was a time 3 years ago when I would disagree with you but they are very Apple like in how they operate.

      They are friends after all, so that makes sense.

    • Nadefrenzy

      Yea friends sure sue each other for $1billion in lawsuits.

    • J-Ro

      They sue Samsung and then turn around and place an order for components. They use the lawsuits as a new form of publicity.

    • Nadefrenzy

      I suppose you could blame Apple for copying most of Android’s features in its latest iOS8 software too right? Why only single Samsung out?

      Or heck why not LG as well for trying to ride samsung’s hype train for years. Their note clone, heck they even have an almost identical looking Note taking app as that of Samsung’s S-note.

    • marorun1982

      got go hand you this before the optimus G and G2 they where just copying the rest ( LG )

    • marorun1982

      Damn right they need to improve device reliability and resistance to damage ( samsung )

    • marorun1982

      Agreed!

      They could still increase the Quality check as a too high% of Samsung device break… ( beside tv lol ) Often just after 12 months done…

  • bembol

    That was dry.

    If I wasn’t a Mac user and invested in iTunes I would buy the Tab S or Note Pro whatever the highest end they have. I lost track. LOL

  • Ian Su

    I hate iTune they nickel and dime you to broke. iOS also has very slow innovation cycle. For those apple fanatic, hold the Tab S in your hand, it is “razor thin”. And the color display is truly revolutionary. If Steve Jobs is still alive, when he see the Tab S, he will fire the entire iPad development team. Mind you, I have both iPad and Samsung tablet. My comment is very objective!

    • Eli_Vance

      Thank you Samsung PR rep! I will be heading down to my nearest Samsung store to by a Samsung product.

    • MikeOxlong

      You sound like a 5 year old without a clue.

    • Ian Su

      A five year old doesn’t know what “razor” is. And certainly don’t knokw who is Steve Jobs. I read his entire biography and know how he operate things. After jobs went to heaven, the entire innovation spirit sunk. Tim Cook is missing the vision and is not excited. Like it or not Jeff Bezos is becoming the new Steve Jobs.

    • MikeOxlong

      Lol, stick to reading nursery rhymes. Actual books are clouding your vision of reality.

    • marorun1982

      drop the tab S on your floor from 1 feet high and you will see how much they innovate in build quality…

  • SQ

    Is it just me or the narrator in the ads just sounds out of place..

  • marorun1982

    *What’s going on? Ah, it looks like dad’s Samsung Tablet died after 13 months of usage and Warranty is just over?. Look like dad’s need to think more about the Quality of a product before getting one..*