Facebook now at 609M mobile daily active users, 59% of ad revenue from mobile

Douglas Soltys

April 23, 2014 4:53pm

When Facebook initially filed its IPO back in 2012, it noted that mobile in general, and its capacity to monetize its mobile products in specific, were considerable risks to the company’s growth. Today Facebook released its Q1 2014 results, demonstrating just how much has changed in two years.

Facebook posted a revenue total of $2.5 billion during the quarter, a 72% increase year-over-year. $2.27 billion of that revenue came from advertising, of which mobile advertising represented 59%, a 30% increase year-over-year.

Mobile also played a big role in Facebook’s operational highlights. As of March 31st, Facebook now has 1.01 billion mobile monthly active users, an increase of 34% year-over-year, at an average of 609 million mobile daily active users. Facebook’s mobile growth far outpaced its total growth, which is now at 1.28 billion monthly active users, an increase of 15% year-over-year.

“Facebook’s business is strong and growing, and this quarter was a great start to 2014,” Facebook founder and CEO Mark Zuckerberg said. “We’ve made some long term bets on the future while staying focused on executing and improving our core products and business. We’re in great position to continue making progress towards our mission.”

Facebook will be hosting a conference call at 5pm EST today about its Q1 2014 results, and we’re sure mobile will be a hot topic of conversation.

  • Jason

    Which Facebook app is that on the phone?!

    • The Invisible Hand

      Apparently it’s called “Paper.” (Answer found via Google image search)

    • Striker67

      It is indeed and right now it is only available on iOS

  • brett ducharme

    is that an Iphone 5s?