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Android has 43% of the smartphone market share in Canada: comScore

androidstate

Stats on Canadian wireless market share are hard to come by. The CRTC and the CWTA each publish reports, but third-party representation is always good.

Research firm comScore has come out with some new figures, though they’re reporting from results obtained in June 2013. However, taking into account how quickly the market changes there might be some fluctuations in percentages. According to their MobiLens ‘Mobile Landscape’ findings, Google’s Android is taking top spot when it comes to mobile market share with 43% – this is an increase of 3% in the quarter. Apple’s iOS stayed the same at 35%, as did Microsoft’s Windows Phone at 2%. As expected, BlackBerry’s market share slightly dropped 1% to 19%. The other 1% are categorized as ‘other’ like Nokia’s Symbian and webOS.

Another interesting stat in the report reveals that “mobile subscribers grew by 6% in Canada year over year,” now topping over 23 million. This number could be a bit skewed as the CWTA (Canadian Wireless Telecommunications Association) reports the number of wireless subscribers in Canada is now over 27 million. In addition, the adoption of smartphones continues to rise in Canada, now representing 72% of total mobile subscribers.

Unfortunately there’s no indication of the manufacturers market share. Apple likely has the single highest market share, with Samsung, HTC, LG, Sony, Motorola and the rest of the crew comprising Android’s 43%.

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Screen shot 2013-09-23 at 9.04.06 PM

(Thanks Bryan for the slides!)

  • joe

    These numbers don’t align with that the carriers report in their MD&As.

    • Mike Simpson

      sorry joe, do you have those numbers?

    • Pizzaface

      Go to SEDAR.

    • Mike Simpson

      go to pizzaville, pizza face

    • dickgozinya

      They don’t align with statcounter either.

    • RoboBonobo

      Do you think maybe people buy unlocked iPhones at the Apple store?

  • Morgan Freeman

    Poor Apple fanboys have one less reason to boast about their status symbol fashion statement iPhone. Wahhh wahhh.

    • vistarox

      But you’re the one boasting? Kind of a contradiction, right? Seems to me that you’re using Android to make a statement yourself.

      Nexus 4 user here by the way.

    • 01011001001

      LOL, is there a YouTube video to teach or train him the concept of boasting? Post it.

    • Jeeho Lim

      Do you need a YouTube video about everything to understand things through your thick skull?

    • Morgan Freeman

      I’m boasting? About what? I simply pointed out that iPhone fanboys are crybabies… and LOOK at the response. Bait and switch!

    • Mike Simpson

      your a joke.

    • 01011001001

      No “you’re” a joke. God that’s annoying. Spend the 3.99 and get SwiftKey for your droid, trust me it’s worth it.

    • Mike Simpson

      hey! i use android and im too cheap!!

    • 01011001001

      My bad, of course what am I saying… Face palm.

    • Mike Simpson

      my bad lol

    • dickgozinya

      Then get TouchPal X. It’s free and pretty amazing.

    • Mike Simpson

      sick! what is that i will try. does it come with a 0$ a month plan too! :) i love android plans

    • dickgozinya

      No, it’s a keyboard. But if your really cheap you can go $10/mth unlimited data on speak out (prepaid + Rogers network) and use voip for voice services.

    • Mike Simpson

      sweet! that should work. i just got In store credit and the new android i bought !!! :D im so happy.

    • Super_Deluxe

      I remember you calling me cheap for not spending money on random apps that I don’t care for but it’s nice to see you eat your own words.

    • Mike Simpson

      im being sarcastic you peanut brain. im glad you remembered that your cheap though.

    • Anaron

      It’s ironic that you called him “peanut brain”. I can tell you’re an uneducated individual. Your choice of words, grammar and punctuation also tell me that your grasp of the English language is limited.

      Go help yourself by improving your writing skills.

      PS: It’s “you’re”, not “your”. Middle school students know the difference and you should too.

    • dickgozinya

      Hmm. You might want to check up on your mouth before spouting off like an illiterate baffoon.

      Using Statcounter as a reference (since they’re non biased and factual), we see that iOS comes in at first place with 64% of the mobile OS market in Canada. Android does come in at second place with 27%, with BBRY hanging onto 3rd with a big ole 4%. So you were saying?

    • SupaDawg

      Web browsing share /= market share

    • dickgozinya

      Thanks, but I used the mobile os statistic, not mobile browser. The results are quite similar however.

    • SupaDawg

      Again, statcounter only collects data on which mobile devices are accessing the web using mobile web browsers. Many users stick to a limited set of applications, or don’t use data at all. These users are not captured in statcounters mobile data set. As a platform, android devices are used to access the web far less often than ios devices. ComScores data eliminates this issue by focusing only on devices moved.

    • Jonathan Schmitt

      You cant really judge market share on browsing share. I have a Galaxy SIII and Optimus One that i do not use for anything but GPS (offline) and MP3 player.

      Android has the larger market share, in Canada, US and pretty much anywhere else. No reason to try and dethrone that.

    • 01011001001

      You’re boasting wrong.

    • Morgan Freeman Lookalike

      I’m down with this name.

  • Mike Simpson

    it is clear that even though android is the “cheap” option, it still does not have over 50% share. they should be ashamed.

    • Humberto Giambrone

      Or just “better” option. Depends on your preferences.

    • Mike Simpson

      “cheap”

    • Humberto Giambrone

      “better”

    • Mike Simpson

      i have an android, and the only reason is because i could not afford an iphone with an iphone plan because it was too expensive. the guy at the rogers/bell/telus store told me the s4 is regular 179 but they have in-store credit on samsung(because they are cheap, and try to push sales) so he made it free on a voice+data lite/smart picks plan!

      i went with the cheap option at the end of the day because i cant afford a real nice iphone + iphone plan :(

    • Humberto Giambrone

      I don’t have an iPhone because I preferred Android, the fact that it’s cheaper is a wonderful bonus.

      I know it may seem hard for you to believe, but many Android users simply prefer Android (honestly, a high quality Android is not that much less than an iPhone, if somebody really wanted it, most would go ahead and get it).

    • Mike Simpson

      well s4 is free on a voice + data lite / smart picks plan minimum $45… and iphone is $229 on a premium/voice+data plus plan only minimum $70 a month.

      i was too poor for the iphone, and had to go with samsung s4 :(

    • Humberto Giambrone

      Don’t project your thought process onto others. I don’t know why people piss about this stuff. They are different, “better” depends entirely on your preferences, like I said. For me, Android is miles “better” because it suits what I want in a phone better than iPhone or Windows, or BB for that matter.

      I’m sorry you are unhappy. I’m sure you’ll manage.

    • Mariano Gori

      Please stop feeding the troll!

    • Mike Simpson

      hey Mariano, cool it.

    • Mariano Gori

      No, thanks. I like to keep things hot.

    • Anaron

      Don’t feel sorry for Mike Simpson. He’s a troll, plain and simple. He constantly calls people “cheap” for using an Android device. It’s as if he fantasizes about using an iPhone all day.

    • Deli

      BS. You cannot get s4 on Smart pick $45. $60 minimum on premium smartphones.

    • Josh Brown

      The Mike Simpson I know is a Millionaire.

    • Friedrich Dehem-Lemelin

      I would like to know what an iPhone can do and not an Android phone…

    • Mike Simpson

      are you a “jam everything into my phone i dont care about taste i just want to have every feature ever made in a phone ever ever ever super 3gb ram omg i care so much about specs” android fanboy?

    • 01011001001

      LOL, I had to read that thrice

    • Anaron

      Clearly, his writing skills are lacking.

    • Friedrich Dehem-Lemelin

      Actually I disable some of the features, but I still like to be able to do what ever I want with my phone and customizing it as I want it to be.

    • Mike Simpson

      if you have to customize your phone over and over and over and over its because it was NOT done right in the first place sorry. i dont have time to sit around and customize my phone. i have a $1,000,000,000 business to run.

    • 01011001001

      You have a 1b business and yet you can’t afford an iPhone? Come on splurge a little.

    • Mike Simpson

      its all tied up right now in accounts receivable , waiting for the cheap android companies to pay me. once i get paid, ill go out and buy a cool new iphone on a premium plan!

    • 01011001001

      Buy one on each color.

    • Mike Simpson

      im going to buy two of each color, duhhhhhhhhh

    • Friedrich Dehem-Lemelin

      Only small cutomization can boost the productivity because you’re able to adapt your phone to what you do.

    • Mike Simpson

      that sounds really lame and i dont have time for that.

    • Friedrich Dehem-Lemelin

      All the time you spent here could have been used for that if you were THAT tight in time.

    • Mike Simpson

      i rather not have to be bothered by customizing a telephone :S thats so weird.

    • Aiden

      Holy balls, say what now?

    • 01011001001

      Why do you think people jailbreak? I for one have spent about 100 or so on jb apps.

    • dickgozinya

      Jailbroken iphones FTW!!

    • kameko

      hardware audio support due to an audio API that doesn’t cause horrible latency like android has for the longest time. maybe thats fixed in 4.3 by now. hopefully.

      but since you actually need to ask, you probably don’t use your phone for much at all.

    • Mike Simpson

      exactly!

    • Josh Brown

      Can you download torrents?

    • Mike Simpson

      Josh Brown in the houseeee!! whats up buddy!! long time no see, how was dinner? your mom is totally hot bro! :)

    • Josh Brown

      Not much, Mike. Still trolling it up? Never got my check?

    • Mike Simpson

      all i need is the SIN. lets not have this convo again JOSH BROWN.

    • Josh Brown

      You said you would mail to my home address. Now i have go back and change all those to down votes

    • MXH070

      Make a profit when sold.

    • Mike Simpson

      BAM!

    • skullan

      “I would like to know what an iPhone can do and not an Android phone…”

      Let’s see, here are the benefits of the iPhone over Android:

      1. Costs you more for less.
      2. Allows you to have a handicapped bluetooth transfer system.
      3. Gives you access to iTunes lag.
      4. Plastic Perfected, versus other non-Perfect plastic phones.

    • Zomby2D

      Worldwide, they’ve got 80% market share. Canada is just technologically retarded.

      They have both the “cheap” as well as the “better” options, due to a range of devices. I got an Android phone because I woudn’t want an iPhone even if it was free.

    • Josh Brown

      I would take a free iPhone to sell to a stupid person on kijiji.

    • Jesse

      S4 wasn’t cheap when it came out. Neither was the HTC one and the note 3 won’t be either. Only difference is apple refuses to lower prices

    • matthewfabb

      3 year cell phone contracts are very common in Canada, compared to say the US where 2 year contracts are more common. The result is that Canada is behind in common trends. Give it another year and I think Android will have over 50% of market share, likely at the expense of RIM.

    • Jdawg Laurence

      Here you can see an iFan in it’s natural habitat: trolling websites. When you get a
      glimpse of this common, irritating creature, you can see its low level
      of intelligence protruding from its comments. Many people relate the
      iFan to rats and roaches, as it is another common pest. However, unlike
      most pests, this one does not run around your house, but instead
      searches comment sections to troll other users.

  • thusguy

    Moral of this story. If you’re 65+ using a smart phone I respect that.

  • 01011001001

    Who cares about whether android is first or ios is. Enjoy your tech, better yet buy from each platform – that’s what I do. My favorite these days is the Sony Ultra Z. I ordered myself an iP5s in gold today, point is who cares.

    • Mike Simpson

      peanut!! thats awsome

    • 01011001001

      That’s how I roll…

    • Mariano Gori

      Hit the nail on the head! If you love tech in general then choosing sides it just silly. I had an iPhone 3GS and loved it, now I have a HTC One and also love it.

  • Mike Simpson

    get original nekkidtruth.. your just like android and samsung always copying what people say (in this case me). stop stealing my ideas, and copying me.

    • Mike Simpson

      no, just re-invented it!! innovation right here. your just a copy cat cuz you dont have any jokes yourself nekkidtruth has been exposed (nekkid) i guess :S ahahaha

    • Mike Simpson

      sure thing nekkid, is that how you spell words and stuff, are you a gangster? im too busy running a business to be a gangster android user like you.

    • Mike Simpson

      your the troll. its 1030pm a business must rest

    • Mike Simpson

      blah blah blah your the one spelling nekkid, cool it, android hypocrite! are all android fans hypocrite?

    • Mike Simpson

      thats really lame kid. you sound like ‘your’ trying to be gangster!

  • Humberto Giambrone

    Didn’t iPhone just release a whole slew of plastic phones, still at premium prices?

    Perhaps you are just phone illiterate.

    • Mike Simpson

      yes every iphone plan is only for rich people even the 4s is still on a premium plan. i guess its because the phone is….hold on……wait for it……PREMIUM !!!!! :O

    • Humberto Giambrone

      I think I’m starting to understand the situation here…

      You’re a very special boy, don’t let anybody tell you otherwise.

    • Mike Simpson

      lol ya took you long enough, is every android fan as laggy as you?

    • Ulfredsson The Vanquisher

      Don’t feed the trolls.
      Especially after midnight…

  • Mariano Gori

    Sometimes. Like last night, I payed $1 for you’re wife.

  • Mariano Gori

    Ohh Italian pig. That would have been a funny one if I was Italian. Oh look at me, feeding a troll his dinner. I feel like a white trash North American feeding a child endless Bigmacs…

  • SupaDawg

    What exactly are you paraphrasing? Paraphrasing requires material.

    Also, price is a large driver, but not the only driver. People actively choose the HTC one and S4. Even at $150 or $199

    • Mike Simpson

      its the cheap plans that win them over “supadawwwgggg” i guess your a gangster and need some education.

    • wes

      You need education, read my post above.

    • mike simpson

      actually your still wrong.

    • wes

      First of all, it’s called a subsidy. All phones with a contact have subsidies.

      Secondly, there’s no such thing as a free phone, because the price of the phone is hidden in the monthly contract. At the end of a 2 year contract, the subsidy is paid back in full.

      Thirdly, the reason why Android can be had on a cheap plan is due to the fact that the phones generally cost less if you were to buy it without a contract. If you look at an iPhone, the reason why you have to sign a more expensive contract is due to the huge subsidy Apple forces cellphone companies to give so that people can actually afford it (it’s a buy now, pay later scheme). Who can actually afford buying an iPhone straight up 720+taxes = 800$. People would think twice if they had to buy the phone right away (828$ with taxes province dependent). Also, since cellphone companies have to give huge subsidies, they actually make less off iPhone users, so to offset this, they make people sign more expensive plans to make back the money that they had to give as a subsidy.

      Here are numbers to make it clear. For example at Fido

      Samsung Galaxy S4
      1.) 2 year contract on a cheap plan is 45$ x 24 months = 1080 + 450 (initial cost) = 1530$ + taxes
      2.) 1080 $ – 250 (subsidy 700-450) = 830$ (this is how much the company makes off you for the services they provide you)

      iPhone 5s
      1.) 2 year contract on a max plan is 75$ x 24 months = 1800 + 230$ = 2030 +taxes
      2.) 1800 – 490 (subsidy 720-230) = 1310$ (this is how much the company makes off you for the services they provide you)

      IF iPhones were on the cheap plan
      1) 1080 + 230 (initial cost) = 1310$ + taxes
      2) 1080 – 490 (subsidy 720-230) = 590$ (this is how much the company makes off you for the services they provide you)

      For fun a Nexus 4
      1.) 2 year contract on a cheap plan is 45$ x 24 months = 1080 = 1080$ + taxes
      2.) 1080 – 425 (subsidy is 425) = 655$

      So, with those numbers, you can see that cellphone companies would make LESS money off an iphone 5s vs a Samsung Galaxy S4 on the cheap plan (240$ difference). Looking at the Nexus 4 vs iPhone 5s on a cheap plan and the difference is 65$. So basically if you want an iPhone, it’s going to cost you more. Premium products = premium costs. People are willing to fork out extra for iPhones, and that’s kudos to them. I rather save money and have a phone that does the same thing as an iPhone (make calls, take calls, text, and surf).

      Just to bring to light that a Nexus 4 at 45$ a month will cost me approximately half of what an iPhone person would pay. That half = 1000$. Meaning, if I were to buy the iPhone straight up and get a cheap plan, I’d be saving about 300$.

    • mike simpson

      point is that customers walk into the rogers/telus/bell store, ask for the iphone, find out that its $70 min plan and you have to pay $229 in store. (WHO CARES ABOUT SUBSIDY) now that same customer can walk into the same store and get the s4 which is REGULAR $179 for $0 (BECAUSE THE STORE CLERK CAN USE IN-STORE CREDIT ON WHATEVER THEY WANT, THEY WILL USE IT TO LOWER THE COST OF THE PHONE UPFRONT AND GET THE QUICK SALE = MAKE MORE MONEY FOR THE REP) then the customer will find the minimum plan is MUCH cheaper, and go with that.

    • WookieInHeat

      “i aint about cheap things!”
      “find out that its $70 min plan”

      no, you’re about getting ripped off apparently.

      if you pay more than $50/month for ANY smartphone plan, you’re paying too much.

      unsurprisingly you’re also an iphone fan.

      there’s a sucker born every minute…

    • mike simpson

      android is nothing but a cheap alternative t ios. i aint about cheap things!

    • Jesse

      If it’s a cheap alternative then why doesn’t iOS have NFC, widgets, live backgrounds, and options for bigger screen size? Android phones offer 3.5″ 3.8″ 4″ 4.3″ 4.7″ 4.9″ 5″ 5.1″ 5.3″ and 5.5″ …. IOS doesn’t seem that advanced to me

    • wes

      Good for you if you think paying more means more quality.

    • Jdawg Laurence

      An iFan in it’s natural habitat: trolling websites. When you get a glimpse of this common, irritating creature, you can see its low level of intelligence protruding from its comments. Many people relate the iFan to rats and roaches, as it is another common pest. However, unlike most pests, this one does not run around your house, but instead searches comment sections to troll other users.

    • thedosbox

      Considering the iphone 5s costs $200 to make, you must like being taken for a ride.

  • Martin Chan

    I’m just surprised at the % of smartphone audience. It seems to be way more than that where I live.

    Contributing to the smartphone market through a Z10 and Nexus 4!

  • wes

    First of all, it’s called a subsidy. All phones with a contact have subsidies.

    Secondly, there’s no such thing as a “free” phone, because the price of the phone is “hidden” in the monthly contract. At the end of a 2 year contract, the subsidy is paid back in full.

    Thirdly, the reason why Android can be had on a cheap plan is due to the fact that the phones generally cost less if you were to buy it without a contract. If you look at an iPhone, the reason why you have to sign a more expensive contract is due to the huge subsidy Apple forces cellphone companies to give so that people can actually afford it (it’s a buy now, pay later scheme). Who can actually afford buying an iPhone straight up? 720+taxes = >800$. People would think twice if they had to buy the phone right away (828$ with taxes province dependent). Also, since cellphone companies have to give huge subsidies, they actually make less off iPhone users, so to offset this, they make people sign more expensive plans to make back the money that they had to give as a subsidy.

    Here are numbers to make it clear. For example at Fido:

    Samsung Galaxy S4:
    1.) 2 year contract on a cheap plan is 45$ x 24 months = 1080 + 450 (initial cost) = 1530$ + taxes
    2.) 1080 $ – 250 (subsidy: 700-450) = 830$ (this is how much the company makes off you for the services they provide you)

    iPhone 5s:
    1.) 2 year contract on a max plan is 75$ x 24 months = 1800 + 230$ = 2030 +taxes
    2.) 1800 – 490 (subsidy: 720-230) = 1310$ (this is how much the company makes off you for the services they provide you)

    IF iPhones were on the cheap plan:
    1) 1080 + 230 (initial cost) = 1310$ + taxes
    2) 1080 – 490 (subsidy 720-230) = 590$ (this is how much the company makes off you for the services they provide you)

    For fun a Nexus 4:
    1.) 2 year contract on a cheap plan is 45$ x 24 months = 1080 = 1080$ + taxes
    2.) 1080 – 425 (subsidy is 425) = 655$

    So, with those numbers, you can see that cellphone companies would make LESS money off an iphone 5s vs a Samsung Galaxy S4 on the cheap plan (240$ difference). Looking at the Nexus 4 vs iPhone 5s on a cheap plan and the difference is 65$. So basically if you want an iPhone, it’s going to cost you more. Premium products = premium costs. People are willing to fork out extra for iPhones, and that’s kudos to them. I rather save money and have a phone that does the same thing as an iPhone (make calls, take calls, text, and surf).

    Just to bring to light that a Nexus 4 at 45$ a month will cost me approximately half of what an iPhone person would pay. That “half” = 1000$. Meaning, if I were to buy the iPhone straight up and get a cheap plan, I’d be saving about 300$.

  • Many

    43% and we still don’t have google wallet, voice, all access and others. I wonder if these services were officially available here if that number would be higher and by how much.

  • Jonathan G.

    Can someone tell me the difference between a feature phone and a smart phone?

    • wes

      Anything not android, ios, bb10, windows. A lot of older phones like flip phones are feature phones.

    • Jonathan G.

      So essentially “dumb phones” then are feature phones. Gotcha.

    • wes

      yup

  • Gary Evans

    Android = Hemorrhoid!!!

  • Gary Evans

    Windows Phone… RULES!!!

    • Jesse

      I wanna laugh but just to make sure before I do… You are going for comedy with that statement… Right?

  • kroms

    All this boasting is making me Hungry. I’m gonna go have a KitKat.

  • kroms

    NEXUS 5

    One phone to RULE them ALL. :)

  • BB BB

    is BB really 19 percent?

    • Jdawg Laurence

      I’m guessing it’s from people who haven’t switched yet. I know some friends who are waiting for contracts to end to upgrade.

  • Gary Evans

    Android = Hemorrhoid!!!

  • RobertG

    Quite happy with my Sony Xperia SP from Rogers. Decided against purchasing a BB device

  • Tim Cook

    There is a strong positive correlation between gayness and number of iPhone users.

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