Maxthon, the popular web browser that began its life based on Internet Explorer, is attempting to dig deeper into the mobile game by preloading its Android app on select MediaTek-based smartphones.
The Chinese company announced the deal today, saying that the Android browser, which boasts high speeds and low CPU requirements, will come preloaded on 100 million MediaTek-based smartphones starting next year. MediaTek is a rival to Qualcomm and Nvidia, but tends to charge less for its parts and doesn’t try to compete on features or speed. The deal is actually through MediaTek’s “value-added services” division, RollTech, which attempts to monetize through cross-promotional agreements such as this.
Manufacturers taking part in the project include LG, ZTE and Lenovo, and while the agreement presents a big win for both companies in Asia, Russia and parts of South America, it may come to bear that MediaTek-based devices in Canada see the integration as well. Recently-released Asus tablets, such as the MeMO Pad 7 HD, are based on MediaTek’s quad-core chips, for example.