Here’s Motorola’s new logo

Ian Hardy

June 26, 2013 12:00pm

Screen shot 2013-06-26 at 3.54.53 PM
Here she is. Motorola’s new brand direction. Gone is the bright red “MOTOROLA” and in its place is above – now multi-colour, fresher and simplified with all lower case letters. Most prominently in the design is Motorola being called ‘a Google company.’

Google acquired Motorola Mobility for $12.5 billion in cash in August of 2011 and at the time declared that they’ll “supercharge the Android ecosystem and will enhance competition in mobile computing.” Since the two companies joined forces they only released the Motorola RAZR HD, but coming up in the next few weeks will be the anticipated Moto X.

Source: The Verge
Via: TechWeek

  • samwist23

    I will never understand why google doesn’t make Motorola manufactured Nexus phones. After all, they own the company.

    • Jonsey

      Contracts? They could’ve had a deal with LG in place before acquiring Motorola.

    • Shensmobile

      It’s because devices are in a pipeline for many years. The Razr HD and HD MAXX were probably already being planned when Motorola was acquired. So even if you add a new “Google-esque” phone to the pipeline, it would have to begin development AFTER the Razr’s were out. That would put a release at maybe 1.5-2 years after the RAZR HD came out? And that was, what, last summer? Product development doesn’t happen overnight unfortunately.

      TL;DR: Motorola already had a development time line. A Moto Nexus phone would be added to the END of that time line or R&D funding would’ve been wasted. The earliest we could see a Moto phone is maybe January at best.

    • Lumbar Jack

      What do you think the Google Edition phones are there for?

  • Ken K.

    Simply awesome. Now hurry up and release The X.

  • Aiden

    Changing your logo from red to purple won’t make people buy your phones. Let’s hope the Moto X wows us more than this.

  • deltatux

    I personally like this one over the one The Verge posted lol.

  • robert_

    It’s been years of broken promises. When is Motorola going to stop with their arrogance and start innovating? Too little too late. DOA.

    • Darth Paton

      Arrogance? What the hell are you talking about?

    • robert_

      Well I thought it’s common knowledge that no company can compete if they’re not Apple or Samsung? …It was meant as a tongue and cheek comment since a lot of people like to put out the same garbage in this site for other companies trying to do business. But I stand corrected, Google can do whatever they want and put out products when they’re good and ready.

    • S2556

      Well supposedly with these phones. These will be the first phones developed under the new Google management pipeline hence all the hype.

  • bembol

    Why not use the nexus colors?

    Why purple?

  • Philosoraptor

    Must be a slow news day.

  • hurric

    this is wrong..just link to the Verge and see the real logo

  • JTon

    Just checked the verge… it’s the same one. Who changed?

  • DW

    I suppose the color is similar to the ‘play’ logo for Google play store. I don’t mind at all.

  • Conception

    When you see this new logo in white on black background (say on an actual phone) the white circle that surrounds the M is all broken up and spotty (think non-continuous dotted circle). Not sure that’s the kind of brand you want a communication company to portray…spotty reception/service/support?

    Actually, now that I think about it, it suits Motorola and Google just fine…