April 18, 2012 1:03 pm
It’s not exactly $6 million per month, but the four-brother team behind Windows Phone mini-game app Taptitude has seen a spike in its daily revenue since the wide release of the Nokia Lumia series. According to a blog post, the free-to-play game is “supported by pubCenter ads. In this buisness model, you are paid based on how many ‘impressions’ you get each day. The amount you’re paid per thousand impressions is refered to as ‘eCPM’. For example, if you get 10,000 impressions at $1 eCPM, then pubCenter will pay you $10.”
Over the past six months or so, the game has seen a rapid rise not only in its impressions but in overall revenue, peaking at just over $100,000 total. In recent days, with the Windows Phone user base spiking, the team has seen revenue in excess of $1400 per day, an indication of the rising popularity of the Windows Phone platform.
The app has generated almost 100 million impressions since its release. What’s interesting is that, if you take a look at the graph below, the Nokia Lumia series, in particular the Lumia 800, is by far the most popular device used by Taptitude players at above 18,000. The Samsung Focus and HTC Radar are also very popular devices.
Read the whole entry over at fourbrosstudios.