Bing Maps to be rebranded as Nokia Maps across all platforms

Daniel Bader

January 20, 2012 9:37am

In an interview last week, Nokia CEO Stephen Elop revealed some tantalizing details on the future of Nokia Maps. As you know, they own the popular NAVTEQ maps database, which now powers Bing Maps on all Windows Phone devices. But Elop let slip that the Nokia Maps branding will be spread out to all users of Bing Maps, across all platforms, including the BlackBerry.

While BlackBerry devices currently have their own mapping service, Elop revealed that they will be transitioning over to a more uniform Nokia-based solution, with Bing Search and Nokia Maps at its centre.

Nokia has some very powerful ammo in its mapping arsenal — certainly enough to rival Google at its own game — but it’s an interesting development seeing them branch off like this. “Part of the relationship we established with Microsoft is that we are clearly placing a bet on the Windows Phone platform. [In return] they are placing a bet on our location-based platform: mapping, navigation and so forth. In the time ahead, what you will see is, across all the Microsoft properties including Bing maps, more and more work will be done by Nokia.”

Just when we thought Nokia was putting all its eggs in one basket…

Source: Pocket-lint

  • Alex Perrier

    Interesting. i wonder if this will apply to the HP TouchPad maps as well…

  • kenypowa

    Bing Maps on HP Touchpad is total crap. I searched Ikea in GTA and the map showed the results in Oregon, USA. Hopefully it was fixed but it was very unusable compared to Google maps.

  • Andy

    So uh, right-click, rename? AMAZING.

  • Kenny

    I hope their version of Streetview, Sidestreet or something, is coming for mobile devices.

    • Geoff

      The massive amount of manual labour required for Streetview makes it seem ridiculous to me for someone to duplicate that work. I’d rather see something like Microsoft/Nokia license Streetview from Google which would help increase the profitability of Streetview for Google and therefore hopefully provide incentive to extend the coverage and perhaps refresh some areas.

      That being said, I really can’t see it happening. I’m sure neither side would be able to come to some sort of agreement on this, unfortunately.

  • andy c

    Currently on a WP7 phone but the tight intergration of Maps and Navigation in Android is the one thing i miss the most about Android.

    finds the post about the $200 Nexus S from Koodo….

    • Sunny B

      Yes, I would’ve kept the HD7. The only thing I missed was Google Maps.

  • Kelvin

    Have they fixed the problem where only nominally “US” English users can actually use the navigation and search? That always drove me a bit up the wall.