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Apple’s ‘Santa loves Siri’ ad deemed most effective holiday commercial

By on December 23, 2011 at 2:36pm in Mobile News


According to Ace Metrix, an advertising analytics company, ‘Santa Loves Siri’ was the most effective holiday ad in North America this past month. Not only did it score higher than any other brand but it eclipsed all other categories in its apparent human connection. While Santa has been used often in campaigns during the Christmas shopping season, this year he seemed particularly ubiquitous.

Pulling ahead of companies such as Pillsbury, Coca-Cola and Nintendo, the Apple ad, which shows Santa using Siri to keep his 3.7 billion appointments in check, uses short humorous edits to showcase how Siri can be used in the real world. It scored a 652 out of a possible 950, measuring “ad creative effectiveness based on viewer reaction to national TV ads.” Apple has a good track record of simple-yet-effective ads dating all the way back to 2001 and its first iPod commercial.

Via: GigaOm

Related posts:

  1. Even Santa loves Siri in this new iPhone 4S commercial
  2. Update: Siri will be coming to Canadians
  3. Siri gets ported to iPhone 4 (Video)
  4. Google creating Siri competitor codenamed Majel?

Discussion

15 comments for “Apple’s ‘Santa loves Siri’ ad deemed most effective holiday commercial”

  1. Holding handeld devices while driving is illegal! ;p

    Like or Dislike: Thumb up 27 Thumb down 1

    Posted by Louis | December 23, 2011, 2:48 pm
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  2. This ad blows.

    Like or Dislike: Thumb up 17 Thumb down 19

    Posted by Lol | December 23, 2011, 2:51 pm
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  3. You gotta be joking. How very scientific of Ace Metrix.

    Like or Dislike: Thumb up 5 Thumb down 8

    Posted by Me Ted | December 23, 2011, 3:07 pm
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  4. Hidden due to low comment rating. Click here to see.

    Like or Dislike: Thumb up 4 Thumb down 16

    Posted by Afzal | December 23, 2011, 3:45 pm
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  5. Ummmm… yea right. I havent even seen this ad on TV… or anywhere except Mobile Syrup.

    Great Ad Apple… not.

    Like or Dislike: Thumb up 11 Thumb down 16

    Posted by John | December 23, 2011, 3:58 pm
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  6. Excellent ad.. umm will the iphone work on Wind? bwhahhahahahah

    Like or Dislike: Thumb up 11 Thumb down 5

    Posted by Rocco StiffReddi | December 23, 2011, 4:00 pm
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  7. I thought it was very tastefully done.

    Like or Dislike: Thumb up 15 Thumb down 1

    Posted by Jesse | December 23, 2011, 4:15 pm
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  8. Gotta give it to Apple for their solid marketing team. With the billions of $$ that Google is making with Android, they need to step their game up.

    Like or Dislike: Thumb up 12 Thumb down 2

    Posted by ELNY | December 23, 2011, 4:53 pm
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  9. As much as I dislike Apple and wouldn’t buy an iPhone if somebody paid me, I have to admit that this is a clever ad.

    Like or Dislike: Thumb up 10 Thumb down 2

    Posted by EvanK | December 23, 2011, 5:14 pm
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  10. Only effective if you have TV. I cut the cord months ago, so I’m guessing this wasn’t too effective for me (I won’t buy an iPhone anyways, but that’s a different conversation.)

    Like or Dislike: Thumb up 4 Thumb down 7

    Posted by Shredda | December 23, 2011, 7:42 pm
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  11. Santa would be kind of screwed in Canada, given that Siri can’t look up locations there.

    Like or Dislike: Thumb up 17 Thumb down 0

    Posted by H | December 23, 2011, 8:14 pm
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  12. its a nice Add, but im with H on this one. Santa is screwed once he leaves the states

    Like or Dislike: Thumb up 9 Thumb down 1

    Posted by Preacher | December 23, 2011, 9:20 pm
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  13. Siri is also almost completely pointless. My US acquaintances with the 4S rarely uses the feature after the first 2 weeks.

    Like or Dislike: Thumb up 7 Thumb down 6

    Posted by Pahech | December 23, 2011, 10:07 pm
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  14. This commercial seemed silly, how is it effective?

    Like or Dislike: Thumb up 1 Thumb down 4

    Posted by TeknoBug | December 24, 2011, 9:18 am
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  15. so true about santa being sent down to antartica if he tried to use Siri for directions in Canada.

    sorry to say but this commercial is for the isheep of the world.

    i switched to the Galaxy SII and the stock voice program (Vlingo) is freaking amazing..it actually can look up directions in Canada ^_^

    not to mention Iris is funny as hell if you download it for the droid.

    Santa might need to carry a droid when he leaves US for directions!!

    Like or Dislike: Thumb up 1 Thumb down 3

    Posted by sp | December 24, 2011, 4:15 pm
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