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New Canadian wireless carrier Public Mobile is getting ready to launch their service by “mid-2010″ in both Ontario and Quebec. The only device that they’ve made public is the ZTE C78, but we hear they’ll release Motorola and Nokia devices also. Since branding is so important these days and although Public states that “what you say on your phone is more important than what your phone says about you”… they have giving an insight into what their stores will look like. The picture below was most likely taken from their Toronto flagship store that’s located on 2575 Danforth Avenue. You like:

Via: Public Mobile
Why in the world did they put a flagship store in the middle of nowhere? No easy access from any major road.
Sure it’s on the subway but…?
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Kind of looks like the Solo booths in Quebec
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I think the store design is consistent with the image of a no-frills mobile carrier. The use of the word “public” in the brand name and the colour orange is non-polarizing. The simplicity and relatively ‘cheap’ furnishing of the store aligns well with the brand, but lacks innovation and relies heavily on colour.
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Looks like “Payless Shoes”
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It totally stinks.
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Nice. But being in Newfoundland (or hell, the Atlantic provinces) – we’ll probably never see them.
“what you say on your phone is more important than what your phone says about you”…
And what the hell is that supposed to mean?
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It looks like Telus, but they replaced the green for Orange.
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“what you say on your phone is more important than what your phone says about you”…
meens they will have crappy phone, but you can talk unlimited.
lol
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Yeah branding with the same colours as an already (albeit barely) exsisting discount carrier? Good luck with that.
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@Dave Pyke – its an indication of their key demographic..
it isn’t an accident..
No offense to anyone in the area, but……..no credit, payday loans, wal-marts, low income area….yeah..its pretty obvious.
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I don’t understand how public thinks they are relevant at $40 a month when that doesn’t include any long distance.
$25 unlimited local + text
$35 unlimited canada wide + text
That would put them on the map.
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a friend of mine just started training for CS .He says they have 6-7 devices, and lot’s of cheap add on’s… and that they are not chasing existing users.
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Lol lets tease people with what our store looks like, that will surely get us sales. Yeah I’m being cynical, but what we wanted was competition not a sneak peak at the new decor. WTB phones and rates Plox.
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Looks like Ikea style and way too much orange.
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They are using the same colours as Solo, what were they thinking?
Frankly it looks a little cheap, but that does not bother me too much: if it keeps prices low.
The orange is blinding, I would have gone with an all black/grey look with orange accents.
While Main St Station is not the “boonies” it is a horrible location.
It’s not an area for “shopping”,
With all that investment I would think they could at least afford a kiosk in the eaton centre, that would be better than this….
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I dont like it, cuz i dont like Public Moblic
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Looks like an Orange Wireless store in the UK.
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