Google is planning to launch a competitor to the Amazon Echo, according to The Information, a publication made up of former Wall Street Journal reporters.
For the uninitiated, the Echo is Amazon’s take on the personal assistant. Developed by Amazon’s Lab 126 outfit, the same division of the company that was responsible for the creation of the Kindle and the not-so-successful Fire Phone, the Echo can do things like stream music from Spotify, dictate news and weather updates, and much more.
Both critics and consumers have found the device compelling — it currently has four-and-half star rating across more than 35,000 reviews — the one issue with the Echo is that Amazon seemingly refuses to bring it to Canada.
For Canadians, this news is exciting insofar as Google has a much better track record of bringing its products to Canada than Amazon.
The Information doesn’t provide specifics on what features Google’s competitor will offer, nor does the publication mention when the company plans to release its competitor or how much it will cost. It does note, however, that Google executives are keen to try and copy the success of Amazon’s Echo.