Apple says it has 11 million Apple Music subscribers, 782 million iCloud users

Patrick O'Rourke

February 13, 2016 5:00pm

Apple is notoriously reluctant when it comes to discussing sales numbers related to the company’s new products and services.

That said, during John Gruber’s recent The Talk Show podcast, Apple’s Eddy Cue, the company’s vice president of internet software and services, and Craig Federighi, Apple vice president of software engineering, revealed hard numbers related to both Apple Music and iCloud – 11 million for Apple Music and 782 million for iCloud.

These stats are reportedly spread across 11 million different Apple devices.

Cue and Federighi also revealed that over 200,000 iMessages are sent every second, and that 750 million transactions are processed per week on iTunes and Apple’s App Store. The pair also mentioned that a new remote app designed to copy the functionality of the Siri Remote, complete with gestures, is coming to the 4th generation Apple TV.

  • Rumble and Sway

    Well at least these guys are willing to share some hard data about products and services unlike another certain company in Waterloo that isn’t very keen to share anything beyond kicking it around to next quarter.

    • Mo Dabbas

      apple only give the good numbers away. When a product flops they remain hush hush. Why do you think nobody know how many apple watches were sold? Why do you think apple is quite about the iPhone 6S and iPad Pro sales?? That’s the way apple rolls. They show the good numbers only.

    • Rumble and Sway

      Really? They released sales numbers last quarter on iPhone 6S and it was a record quarter over all. Over 74 million devices sold.

      As for iPad pro that was only released in late November so not surprised numbers there won’t fully gel until the next quarter.

      You’re just a typical hater and that’s all there is to it.

    • Mo Dabbas

      Yes, really. I think you should re-read apple quarterly report once again.

      I’ll give you a hint, it’s iphone sales. Not iphone 6S sales. Get it? No? Ok, another hint, apple is still selling the iphone 6, 6 plus, and 5S. Get it?

      You’re just a typical brainwashed apple zombie who at the same time is a typical blackberry hater…. And THAT’S all there is to it.

    • Rumble and Sway

      And you’re just a typical ignorant Rimtard/Fandroid who sees fit to push that garbage even as Blackberry refuses to break down numbers on sales and never has.

      In defence of Apple, and not because I’m a ‘zombie’, is that they can still sell RECORD NUMBERS OF DEVICES Get IT?! (I doubt it)
      They are making money hand over fist on this stuff. Even Apple Music, which is considerably smaller in the business line for them, can rake in over $110 million in revenue per MONTH!

      Fact is I look at this from an investors perspective and you look at it from that of a ‘hater’ and that clouds your judgment and taints any opinion you have on the matter. You don’t have to like the company or its products to appreciate they are successful and will likely continue to be such. No matter how much you wish it to be otherwise.

      Then again, as just another dumb Canadian drone you have a hate-on for something for no other reason than it feels good in your warped mind.

    • Mo Dabbas

      Haha. Somebody got pissed when they got a reality check. The argument was never about how much profit they’re making so I’m not gonna bother going there. It’s about how much 6S is sold which apple never put in numbers so far. Let’s not try to go around in circles around the point of argument.

      PS: Your last comment is more like bla bla bla excuses, insults, bla bla bla. Good job to win an argument.

    • Rumble and Sway

      Of course you’re not bothering to go there Mo because you know you haven’t got a leg to stand on. You’re too focused on whether they provided a precise breakdown of 6S numbers when in fact the real story is that they can still sell new and older devices alike at record levels and with record profit.

      What is your point otherwise? To start a hatefest and rave on about the company like the lunatic you are? Typical of all Rimtards who foam at the mouth whenever a story like this appears and you feel insecure enough to blab on.

    • Mo Dabbas

      you comment in the first paragraph:
      Bla bla bla let’s change the point of the argument again bla bla bla.
      Then in the second paragraph:
      Bla bla bla let’s insult that person bla bla bla.

      excellent persuasion skill buddy.

    • Rumble and Sway

      You’re a joke Mo. You can’t deal in facts so you resort to ad hominem garbage to make whatever deluded point you think is worthwhile making.
      Nuff said

    • Omar

      I find it strange when people brag about the amount of money a company is making. A company that they have absolutely no part in. Kind of like a servant bragging about how rich his master is.

    • Rumble and Sway

      Yeah and I find it strange that îdiots like Mo Dumbass feel the need to criticize a company for introducing a new iPhone model or split hairs over 6S sales in the face of record profits and unit sales. A critic for a critics sake and nothing else.

    • Omar

      Bruh, you literally bring up Blackberry in every article you comment on. You can’t possibly talk about somebody else making “a stupid point out of hatred for a brand” without being a major hypocrite…

    • Rumble and Sway

      That’s bullshjt. I bring it up on stories like this because these same clowns tear down Apple for much the same reasons how Blackberry runs their business. To come out and criticize a company for not providing an exact breakdown on sales figures when BBRY hasn’t done the same ever is sheer hypocrisy.
      The reasons and rationale for the Apple hate-on is patently absurd and deeply rooted in jealousy that the company gets a disproportionate share of media coverage compared to others. That’s certainly a valid point but the critique otherwise is ridiculous.

    • Mo Dabbas

      He’s a kid who couldn’t pass 2nd grade. Don’t take him seriously. He’s now commenting to me on old posts using another account with these immature insults, which shows the level of maturity he is at.

    • Mo Dabbas

      I was correcting the fool who thought apple sold 75 million iphone 6S. Get back to the circus clown. You clearly can’t fit in the real world.

    • Rumble and Sway

      Really Mo Dumbass? You’re focused on the sales of a specific device but yet you don’t seem to care when CrapBerry announces figures that also omit the details. lol You’re a total joke pal.

      Furthermore, the story is how profitable and successful they are selling all models of the phones. That they are in fact able to sell that many across the board is truly remarkable. Not whether they sold more 6S but it’s hard not to see how the model hasn’t done exceptionally well. That’s the part that pisses you off supremely. You’ve got a big mouth for a guy pissing out in the wind with a small dick.

    • Mo Dabbas

      oh, you’re a dick expert. I guess when you try lots of them you become an expert about their sizes and on what they piss on.

      P.S: I am typing…. so having a big mouth doesn’t affect the typing characteristics of a person.

    • Rumble and Sway

      Man you are dumb Mo. The term ‘big mouth’ has just as much to do with what comes out of your mouth as what you type. Both are forms of expression and you have a particularly virulent disease going on when it comes to Apple.
      You’re the kind of person that when you hate something you’ll find something sour to point out even in the face of overwhelming success. That generally is regarded as jealousy/envy of sorts suggesting the company isn’t worthy of the its success.
      I get it. You don’t like Apple and that’s fine but when a company has 11 million music subscribers and your line of attack is that most of those people don’t know they’re paying for it or that record profits/sales numbers last quarter don’t breakdown 6S sales, you know you’re reaching into the bottom of the barrel of desperation to attack something.

    • Vito R.

      You’re being silly.

      Their net profit per device WENT UP – that means they are selling more of the higher margin devices.

    • Mo Dabbas

      You’re too late to the party buddy

    • Brad Fortin

      “Why do you think nobody know how many apple watches were sold?”

      Because nobody else who makes smartwatches reports their sales numbers. They also announced, at the same time as the Watch, that they *also* wouldn’t report sales numbers “for competitive reasons”. In other words, “if nobody else is reporting their numbers neither will we”.

      They’ve also *never* broken out sales by model, ever. The only time they announce model-specific numbers is if there’s preorders.

    • Mo Dabbas

      When sales of a new iphone (iphone 6 and 5S before it) I recall they announced how many were sold in the first x period of time. That was absent for the 6S.
      Regarding the Apple watch. Of course Brad. We believe everything apple says. Just like error 53 is a safety features that is designed to protect the users.

    • Brad Fortin

      They typically announce how many they sell over the opening weekend but don’t break out the numbers during quarterly calls. Happens every year.

      So you think Apple just lies whenever it’s convenient to your side of a discussion? That’s some pretty sound logic, right there.

    • Mo Dabbas

      “That’s some pretty sound logic, right there.” — I’m glad you have agreed how sound about my logic is.

    • Marc Palumbo

      Honestly, I kinda agree with you, but Apple has been pretty selective over which sales numbers they give. Typically, anything that doesn’t sell as high relative to the iPhone or iPad are placed in ‘Other’ category in their sales numbers.

    • Brad Fortin

      Sorry, I forgot the /s tag.

  • koconor100

    The only way you have three quarters of a billion people signed up for your service is if you signed them up automatically without any chance of opting out. Just like Windows 10.

    • TrickyDickie

      You chose not to upgrade.

    • koconor100

      You choose to download GWX Control Panel and get rid of the nag screen. Also choose to disable upgrades, microsoft has a habit of sabataging operating systems it doesn’t want people to use anymore.

    • Brad Fortin

      I didn’t know people automatically had iCloud accounts created for them when they got an Apple device. When did that start?

      Wait, no, you specifically have to go through a 10-step sign-up process that’s explicitly opt-in.

      What in the world are you talking about?

    • koconor100

      700+ million is way too high a number , is what I’m talking about.

    • Brad Fortin

      How so? They’ve sold over a billion devices. It’s not unreasonable to think that the majority of those devices would have an account so they can get music, apps, etc.

    • Marc Palumbo

      Why are you so bitter? if the OS limits to the choices of cloud services that integrates with different elements to your smartphone, then why not just go with them? The only real loss is if you decide to switch out of iPhone. Then your iCloud data will just sit there going stale like a Tim Hortons bagel.

    • Troclon

      With Windows 10, if you had to pay for the upgrade, you would have complained about the price. Why in the world would you not upgrade if it is better and free?

    • koconor100

      The edge browser is experimental and faulty , and the media player just plain doesn’t exist. Plus, microsoft is a profit seeking entity , so it’s never “free” , it’s just where did they hide the price ? They refuse to tell us, yet tell the investers they’re turning a profit. I don’t believe.

  • Mo Dabbas

    the 11 million is an impressive number. I keep wondering if there is a chunk of people who forgot they signed to apple music (or don’t know how to cancel) and they’re being charged every month (probably without them knowing)?? Coz that number is really high for a 6 months old service. Very impressive.

    • KineticAirbag

      Sure it’s impressive but back when Spotify launched streaming wasn’t a thing yet. Spotify had to work hard to get it to where it is now. Apple Music launched when streaming was already popular and it automatically comes pre-installed on iOS and Mac devices so has an easy access to over a billion devices. When you keep that in mind, 11 million really isn’t that great. That being said, I really hope that Apple Music never becomes the dominant streaming solution. I tried to like it, I really did, but it’s so buggy that it’s barely usable.

    • Brad Fortin

      If you’re going to make the assumption that a large portion of subscribers are too dumb to cancel after a trial period we might as well assume that ALL streaming music services have the same proportion of people who don’t know how to cancel after a trial.

    • Mo Dabbas

      Very possible. Yes.

    • Marc Palumbo

      Isn’t that how LinkedIn makes money lol

    • Rumble and Sway

      Yeah. The real d*****s here is you Mo. You just hate the company with so much passion you actually think people are paying for something unwittingly they aren’t aware of and that’s why it’s done well?

      You’re such a tool.

    • koconor100

      Three quarters of a billion accounts and only 11 million devices …whats wrong with this picture ?

  • Thomas Milne

    Would like some real data like active users not in free trial.

    • Brad Fortin

      That’s 11 million paying subscribers. That number doesn’t include free trial members.

    • Thomas Milne

      Where do you see that?

    • Victor Creed

      If he says it it’s probably true. Brad’s raison d’etre is Apple.

    • Brad Fortin

      I just do my homework instead of spewing out random garbage like so many others are prone to doing.

    • Brad Fortin

      Back in October Apple announced it had 15 million users, 6.5 million of which were paid subscribers (often referred to as just “subscribers”). At ~46:30 in the episode is when Eddy Cue mentions that they’re up to 11 million subscribers (no mention of total users this time, just subscribers).

    • Thomas Milne

      Thank you for that. My hearing is not the best. Transcriptions are handy.

  • Jonah Emery

    I switched to Apple Music from Deezer when it first came out, from which I had switched away from RDIO. Really enjoying it. My collection before switching were 900 tracks, I now sit at 1400. Still some gripes: would love higher quality and the Android app still needs some work.

    • Rumble and Sway

      I agree. Spotify has much higher quality playback but I suspect this is something Apple will improve going forward.
      Another gripe I have is that sometimes songs uploaded from my own library don’t play completely to the end before skipping to the next and sometimes plays a very different version than my original as it seems its pulling music up from the iTunes selection based on a ‘match’

      It does have glitches for sure and they need to be ironed out however the selection of many albums, particularly classical and jazz, exceeds what I’ve found available on Spotify. So from that perspective it works well. I can listen to full box sets for a mere fraction the price of buying them outright or what’s available elsewhere.

    • koconor100

      The problem with music services, tv services, movie services , etc etc , is that they only have the copyrights to certain songs / shows / movies. Which means you will never get it all with one service, you have to go see what they have available and decide from that.

      And next year the availability changes as they fight for new copyrighted material and you may have to switch services if you want some new show / artist / etc that your current service doesn’t have the copyright for.

      miles and miles of walls and walls. Artificial limits that make no sense … it’s insane. You should be allowed to buy the crud you like and take it with you everywhere.

    • Jonah Emery

      On all of the music subscription services I have never encountered an instance where what I want wasn’t available. So I certainly do not have this issue.

  • Troclon

    crapple puppets should remain silent as they do with future products. Anyway, everybody has gotten something more innovative than crapple. They’re now just stealing ideas from others and being followers. iSheeps being dumb, they don’t realize and live fooled.