January 26, 2016 8:56am
We’re coming in to Q4 2015 earnings season, and so far we’ve been hearing all about how 2015 was a very competitive year for smartphone manufacturers. LG posted financial figures from its mobile division today, and as expected, things are very similar to previous years.
Compared to last year, LG’s mobile sales were up 12 percent from the last quarter, but unchanged from the final quarter of 2014, at $3.26 billion USD. Improved sales in North America contributed to the sales increase compared to Q3, as LG shipped 15.3 million smartphones in the quarter. Overall in 2015, the company shipped about 600,000 more smartphones than in 2014, with 59.7 million in total this year.
LG expects the mobile landscape to remain competitive in 2016 due to premium devices from other manufacturers. In an attempt to improve profitability, LG is planning to debut two new flagship models this year, presumably the yet-unannounced LG G5 and a new successor to its premium V10 device.