Google Play outpaces iOS App Store in volume, still can’t keep up with revenue

Rob Attrell

January 21, 2016 9:09am

The battle for mobile platform dominance between Android and iOS is fought every day on the internet, and there’s always a common theme.

Android dominates all other mobile platforms in terms of sheer user numbers, and Apple makes the vast majority of the profits. This trend has existed for several years, and 2015 saw the gap grow even more.01-2015-Revenue-and-Downloads-iOS-and-Google-Play-Combined

A report looking back on 2015 from analytics firm App Annie tracks app downloads on the iOS App Store and the Google Play Store, and several trends are clear.

First, Android’s user base is growing quickly, and those new users are downloading almost twice as many apps per year as they did in 2013.


Annual Worldwide App Downloads

Conversely, Apple’s App Store didn’t see growth in downloads, instead showing a slight decrease from 2014.

Android users actually downloaded 100 percent more apps than iOS users in 2015. Download numbers, however, don’t tell the whole story, as evidenced by looking at overall revenue in each of the two app stores.


Annual Worldwide App Revenue

While revenue grew moderately on the Google Play Store in 2014, sales on the iOS App Store kept pace with gains from previous years, bringing Apple developers more than 75 percent more revenue overall than Google’s in 2015.

Some of the regions helping Android’s gains in user download numbers were Brazil, India, Indonesia, Turkey and Mexico, while Apple’s app revenue grew particularly in China, Japan and the US. As with last year, games provided 75 percent of revenue in the iOS App Store, and 90 percent of revenue for Google Play.

SourceApp Annie
  • neo905

    Google Playstore isn’t in China (yet) but the Android Store is. As a platform Android revenue is greater than IOS but not if you only look at Google Playstore numbers.

    • Lukeiphone

      Ummm what

    • neo905

      The “official” Google Play store isn’t presently in China. They have their own Android store. If you include those sales then Android is higher than IOS overall.

      Google “Android makes more money than iOS (including China)” and you will see what I am talking about.

  • fakejobs

    It’s all about quality than quantity. Apple handpicks their apps; Google doesn’t. This is where the volume counts and where the quality lacks.

    • danbob333

      you didn’t understand the article. It’s about downloads, not app count.

    • Shoey5

      Apple doesn’t hand pick SH-T, they just deny user choices if it potentially cuts into their profits.

    • hardy83

      1. That has nothing to do with the article.

      2. Yeah, there are NO garbage apps on the iOS store. lol It’s TOTALLY about the quality of apps for Apple. Yes sir!

  • GPman

    Ok I never been on apples app store but is it full of “free” games and they rely on iaps heavily like play store or do they have more buy once and done games? Or is it the same?

    • Mo Dabbas

      Well. To begin I’m not sure if this research includes app ad in the revenue part. Tons of Android apps come with advertising unless you pay for the app.
      Second, apps can include things other than games. If more android users exist, it’d be natural to see more android users using banking apps (for example) than iOS. There are many apps that corporates design in order to help their business rather than making profit from the app itself.

    • GPman

      True. Do you know if apple games so heavily rely on ads as well? I haven’t played a game on Android in ages that did have an ad.

  • Me

    The funny part about this article is that I read another article about this report that wasn’t bias with Apple. They pointed out that Apple kept saying 30% of their users came from Android. They were explaining that obviously, these 30% didn’t come from the US since Apple declined there and Google increased.

    Basically, all the numbers mean is Apple makes money now, Google will most likely make money longer. I guess you choose who wins.

  • J.S.Bach

    Well, crApple is the best at sucking money out of their minions.

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