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Android expected to own over 80% of the smartphone OS market share by the end of 2014, BlackBerry 0.8%

androidstate

Smartphones are becoming the norm as most Canadian carriers have well over 70% adoption rate. However, there is still room for growth and the latest report by research firm IDC shows that global smartphone shipments will reach 1.2 billion units by the end of 2014, up 23.1% from last year. Much of the growth is happening in emerging markets such as India and Indonesia.

In addition, handset prices are also dropping. IDC states the average selling price (ASP) of smartphones will end up being around $314 in 2014, down from $335 (6.3%) from 2013 — certainly in Canada we’ve seen the Nexus 5, Moto G and even a few entry level smartphones come around this price point.

Who’s running the smartphone game? Google’s Android OS “will undoubtedly remain the clear market leader” and is expected to have 80.2% market share by the end of the year. Google and its partners are targeted to ship 1 billion units in 2014. Apple comes in second spot with 14.8% market share, representing 184.1 million iPhone shipments this year. Coming in third spot at 3.5% is Microsoft’s Windows Phone.

BlackBerry is in a different game. Canada’s one-time gem is continuing its free fall and will drop to mere 0.8% market share, representing 9.7 million smartphone shipments. By 2018, IDC is predicting that BlackBerry’s market share will be almost non existent at 0.3%. Hopefully CEO John Chen and Co. can prove these analysts wrong.

idc

Source: IDC

  • alphs22

    Oh Blackberry how quickly you fell.

  • Bill

    “In addition, handset prices are also dropping.” umm… yeah, right. Maybe the ones that don’t sell.

    • Tuan Bui

      I guess the nexus 5 and moto g aren’t selling? Lol

    • nekkidtruth

      You’re using two phones that were priced at lower price points from the get go and were specifically deigned for those price points as your example. I’m sorry but nearly all other manufacturers are pushing that $599-$799 envelope. Prices are not going down, you’re just seeing a couple specific manufacturers, offer a better deal. Not the same thing.

      You won’t see an S4 (or S5), HTC One M8, Note 3 (or 4 for that matter) or Z2 at Nexus/Moto prices. All of the flagship devices have gone from $499, to $599 to $699 over the last few years.

    • Zohaib

      Yes, because those are high end phones. The point is that smart phones as a whole are becoming more affordable. If someone wanted to buy a phone that had the capability of a nexus a few years ago, they wouldn’t be able to.

      Of course there will always be premium high end phones and of course they will always cost a lot. But the cost of mid ranged phones has dropped.

    • nekkidtruth

      That’s not the same as “prices coming down” though. Budget phones have existed since day one. They aren’t new. What you’re seeing with the Nexus and the Moto’s is they are putting in better hardware at the price point they were already at (more so the Nexus). This is more of a shift from crappy hardware than it is a price drop. All other manufacturers have been raising their prices consistently.

      As for mid-ranged pricing specifically, that still hasn’t changed much either. Google created a true mid-range with the Nexus line and Motorola planted itself right at the very edge of the front end of that (very smart, but another topic). The other “mid-range phones” from Samsung, HTC, Sony etc, are all still insanely overpriced and lack in the hardware department. The absolutely absurd “Mini” version of the flagships are all in the $450-$550 range which is definitely not mid-ranged. That’s actually a raise in pricing. If you take a look back at phones such as the Ace II which was considered a mid-range phone, it was I think $250 when released? It has absolutely horrible hardware and was uber slow.

      We aren’t seeing price drops in flagship or mid-ranged. We’re seeing higher quality yes, but not lower prices.

    • ScooterinAB

      Funny that. I don’t ever remember seeing $150 smartphones before this year. I also don’t remember seeing a clear and identifiable mind-range. Prior to mid half of 2013, all we had was high end and low end. Now we have lower prices on low end and mid-range devices being priced the same as low end phones were a few years ago. Meanwhile, high end phones are still about as expensive as they have always been (if not a touch more). Where I come from, when I do the math, that averages out to lower prices. So yeah, lower prices and prices coming down are kind of the same thing.

    • nekkidtruth

      You obviously weren’t looking hard enough. Three to four years ago flagship devices were in the $499-$599 range while they’re nearly all $649-$749 now. The low end was $99-$299. The Nexus basically created the mid-range and has kept it steady. If you were actually paying attention you would notice that there are less $99-$150 devices than there were 3 years ago and the quality of the devices that are in the $150-$299 are much higher (thank you Motorola). The mid-range has stayed pretty much exactly where it was (since it’s inception) and the high end have gone way up from the $499 days. I’d call $649 from $499 a significant jump.

      All of the above, aside from the mid-range have gone up in price. It sounds to me like you’re not actually paying attention at all.

    • ScooterinAB

      Again, I have no idea what you are talking about. I can’t throw a rock without hitting some new sub-$200 phone now. That was not the case 3 years ago. There were cheap phones. But not $100-150 and in huge quantities cheap. And yes, 4 years ago, flagship smartphones were $600. But 4 years ago, feature phones also roamed the streets in gangs. But 2 and 3 years ago, flagship smartphones were $600-700, just like they are now.

      Prices have gone down as a whole. People with lots of math and spreadsheets and nothing to do with their time but do sales research have said so. People who have put a great deal more effort into constructing their results than an article summarizing their findings can. Prices have gone down. Even if you’re too mad at carriers to notice.

    • nekkidtruth

      There were plenty of cheap phones 3 years ago. Just because YOU didn’t notice, doesn’t mean they don’t exist. Regardless, it’s obvious you’re basing your entire argument on a Google search of “history of cell phone prices” and taking them at face value. Perhaps actually following the technology and the cost/price ratios would be in your best interest. Just because someone with a fancy infograph says prices have gone down, doesn’t actually mean they have.

      Not sure what the carriers have to do with the current conversation. I think you might be letting your emotions get the best of your over a comment from another article.

    • MikeOxlong

      Don’t forget the moto x, moto e, one plus one, and so on. This trend shall continue, and will force all others to follow suit in all but their top level offerings.

    • nekkidtruth

      Right. But aside from the Nexus line, Motorola and manufacturers who don’t really have a name for themselves, prices are going up. The true mid-range is at the $350 mark based on the current flagship devices but who’s actually in that range aside from the above mentioned?

      The others (Samsung, HTC, Sony, LG (non-Nexus line)) don’t care whether the Nexus or Moto devices are at the $350 and below mark for the mid-range (although I consider the Moto X and Nexus 5 high end). This has been shown with their silly “Mini’s” and other lower end offerings that are priced $450-$550 which is not mid-range at all no matter how badly they want it to be. After over 2 years with the Nexus devices at that price point and now the Motorola’s, the big names just don’t care. All of their releases are on par but significantly higher in price and it just keeps going up for them.

    • It’s Me

      Compared to the flagships like the S5, no those two are not selling. They are a drop in the bucket and sell mainly to the geekier consumer that is even aware of them. The average person has never heard of those models let alone bought one.

      The Android market is made up mainly of the highend flagships which are certainly not dropping in price and the very lowend budget models, which the Moto G and Nexus are still to expensive to really count toward. The cheapo’s are selling very well, which is what is probably skewing the average price down.

    • MikeOxlong

      Even though we don’t have any confirmed numbers on nexus sales, the 5 has become a whole lot more mainstream than all of its previous models combined. There are a whole lot of common folk that know exactly what it is, and even why.
      Heck, you even see it quite regularly in carrier service advertising which is something that was practically non existent just a few years ago.

    • rgl168

      I would have to say I’ve seen a lot more N5 on the street nowadays than previous Nexus models. I’ve seen maybe two or three people that I’ve ran into were using GNex or N4. (When I was using my N1, one time went into Black’s and the sales guy said “is that a Nexus One?” as if he had just seen a white unicorn.) But recently I’ve seen a number of people having N5.

  • silver_arrow

    “representing 9.7 smartphone shipments”

    I don’t think they’re doing that bad…

  • hunkyleepickle

    And yet the rumor is apple wants to raise the price of its new iPhone…..

    • nekkidtruth

      But “prices are going down” ;)

    • cartfan88

      It’s seems like Samsung and HTC are raising their prices too..when you consider the idea of something like the S5 Prime…which you can guarantee will be priced higher than the S5. At least when you buy the iphone…2 months later there isn’t an ultra edition. I would much prefer when Samsung releases the S5 that’s it…they’ve thrown everything at it and that’s it for the release cycle.

    • hunkyleepickle

      Except Samsung continues to shorten their ‘cycle’. The s5 was less than a year after the s4, and the note was in the middle of those. So your hooped either way if your trying to have the ‘latest and greatest’. If that’s your thing.

    • cartfan88

      Yup. Given how decent most of the higher end phones are…it becomes easier and easier to skip a year of upgrades.

    • KiwiBri

      Isnt the S5 now dated that the S5 Prime is immenent?

    • ScooterinAB

      Samsung has been releasing their phones roughly (but not perfectly) a year apart, with the Note series being off by about 6 months or so (you get an S phone, then a Note, then another S phone, and so on). Samsung really hasn’t been shortening the lifecycle on their products, considering the S3 still sold strong right up until stock ran out shortly before the S5 launch.

      Every other manufacturer has been following the same cycle, plus or minus a few months, with the possible exception of Sony, but one phone does not an example make.

    • Kelley

      Not a rumor but the question is will they. Knowing Apple as I do I’m expecting an increase of about $75 – $100.

  • It’s Me

    I honestly thought Android hit 80% of worldwide smartphones a couple years ago…

    • EvanKrosney

      You have to remember it took a very long time to phase out long time king Symbian.

    • It’s Me

      I’m sure it took a while. It’s more that it seems these analysts have been saying 80% since around 2012.

  • gloater

    This is very sad for once an almighty BlackBerry whom quickly fell apart due to arrogance, hiring of friends, incompetent management, fat salaries being handed out along with fat VIP bonuses, expensive lunches being spent on “team meetings”, and wasting of money sending employees to distant travel for “work”.

    It’s too late RIM/BlackBerry. Now you pay the price due to your incompetence building turd brick products and arrogance.
    /bb

    • John McAfee

      At one point the company was only 5% engineering lol and employed probably 4000 project managers.

    • applesue

      larry?

    • cartfan88

      Sue?

    • cartfan88

      Sad thing is you are correct about the hubris. I remember their dismissive attitude toward the iphone only too well back in ’08. A ‘consumer product’ they called it. It cost them everything. But hard to split time between your company and buying an NHL team.

    • marorun1982

      Apple doing the same to android currently lol

    • Jonah Emery

      Oh come on. The company isn’t dead yet. Have you actually tried a BB10 product? At least 4 million people a year choose a Blackberry handset as their daily driver. BB10 is awesome for communication. They may never be as big as they once were, but they are still a viable option for many.

    • KiwiBri

      nope, apparently the BB devices are for “business”, and I dont need it for business…

    • Jonah Emery

      Well your obviously not one of the 4 million. Surprise, you don’t represent everyone.

    • Kelley

      Funny how the old saying “Better to Remain Silent and Be Thought a Fool than to Speak and Remove All Doubt” came to mind after reading your post.

    • KiwiBri

      Lol.. go BB! FTW ! Lol lol
      Amazing how touchy BB users and shareholders are.

    • Susan

      I agree with you. I was a long time BlackBerry user. The reason why I left BB and went to Android was because my Rogers email are not pushed on BB10. It’s an issue with Yahoo and BlackBerry. It was really tough for me to leave BlackBerry. But I truly hope they make a comeback.
      I still see a lot of BlackBerry users. And yes, the more options we have, it’s better for the consumers and competition in terms of pricing.

    • cartfan88

      I find the push Rogers/Yahoo mail on Android to be problematic also. The Yahoo mail seems to shut off pulling mail on its own half the time.

    • Susan

      I use the Yahoo Mail app as well. It was working fine until the last 2 updates.

    • cartfan88

      In the meantime…if you have a Rogers Or Yahoo account…I use k9 email set to poll every minute so it’s like push. Doesn’t seem to drain the battery. And Keep yahoo mail on there to sync your contacts. K9 has lots of neat customizable options. The stock Android app only polls yahoo mail every 15 mins and isn’t very good. Particularly if you have a Yahoo mail is where I find ios much better integrated between mail, contacts and calendar. Maybe Yahoo treated things with Android as a competitor due to Google…I don’t know… But give K9 a shot.

    • Rich

      Why does everyone always mention “good for communication?” Literally every phone does what every other phone does. I’ve used blackberry hub on a Z10, and it’s no worse or better than any Android phone or iPhone. It’s simply a pullout swipe gesture that all OS’s have.

    • marorun1982

      Working at a cellshop here and blackberry usually have stronger reception than all others phone..

    • Collin dubya

      I have and it’s terrible, id rather have a windows phone, and thats saying alot..

  • satori3000

    Misleading headline. Interesting info though.

  • Tom Adams

    4 years is an eternity. I wonder what this sort of analysis looked like a year before the iPhone was released…it only takes one product and this whole prediction is out the window

    • barrist

      It’s not even just the prediction though. 0.8% (compared with Windows Phone, yes WINDOWS PHONE at 3.5) in 2014 is abysmal.

  • MikeOxlong

    Poor blackberry. Wait, what am I talking about? Muahahahahahaha.

  • Collin dubya

    No suprise there, i love how apple fans always brag about how they have the superior phone.. the numbers don’t lie, 80% market share, Game over.

    • cartfan88

      Game over for Apple? Someone better tell the stock it keeps going up! There really is no superior phone…and that’s a good thing…lots of choice out there.

    • marorun1982

      Stock price are buble they always end up by exploding :)
      I remember a company…. ( RIM or something ) thats where on a nice buble too..

      Its only take 1 inovative phone to kill thats buble.
      when 8 smartphone out of 10 are from one OS its quite clear who is currently the king but again… all buble … ;)

    • barrist

      And with 8 out of 10 smartphones on Android, they’ve yet to produce an innovative phone to kill Apple, what’s that say?

    • marorun1982

      That’s a question of point of view android is about the first and still the only OS that’s you can easily customize to look exactly the way you want and that’s innovative. Google glass are also very innovative. Since the first iphone came out ( and was really innovative) a saw no real inovations from Apple. Just look at ios 7 they basically taken nice features from android and bb10 lol so they doing what they acuse other to do.. What even worse is they playing catching up game now (and that’s not innovations) what screen size next iphones will be what happened to big screen are no good? Found out that’s customers want it? That’s will be a big innovation… Anyhow iphone are by far not a bad phone but there is no inovations anymore.

  • 5Gs

    I believe them when the phone prices go as low as $50.00 then android will be 100% of the market

    • marorun1982

      You know Android has phone who cost as much as the best iphones…
      They also have what we call *options* to get others format or lower end device..

      So your comment is really useless..

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