Google acquires maker of Word Lens, plans to integrate its technology into Google Translate

Ian Hardy

May 16, 2014 2:13pm

Quest Visual, makers of an app called Word Lens, has been acquired by Google. This is one of the coolest and most helpful apps within the respected app stores as it allows your phone’s camera to immediately translate any language in real time.

Quest stated on its site that “With Word Lens, we’ve seen the beginnings of what’s possible when we harness the power of mobile devices to “see the world in your language. By joining Google, we can incorporate Quest Visual’s technology into Google Translate’s broad language coverage and translation capabilities in the future. As a thank you to everybody who supported us on our journey, we’ve made both the app and the language packs free to download for a limited time while we transition to Google.”

There was no indication of the purchase price, but it seems that this is a good move as it’ll enable Google Translate to become a better tool. Even better, as it states above, the company is waiving the language packs for an unknown period of time, which normally costs $4.99.

Download the apps here from Google Play, App Store, or for Google Glass.

Source: Quest
Via: Android Police

  • naviz

    Just tried it…amazing app!

  • nekkidtruth

    This is awesome!

  • JTon

    This is the type of functionality that will make wearables like Glass great

    • Andy

      It is available for Glass if you check the Word Lens site.

  • oz

    So, innovative! Its almost like Bing translate did AR language translation well over a year ago, and for free, but maybe one day MS will close that app and functionality gap to Google.

  • MikeOxlong

    This could be a great aquazition if Google integrates it well. The app itself is great.

  • Eduardo

    Haven’t tried it but from the video and press images, it looks like a great technology with awful literal translations… “Lo traduce el texto” really? “Y lo va el otro direccion”? “…es detenido a seguridad zona”? “Not smoke!”?
    I’m sure translations will get better under Google’s wing.

  • d a

    Well, can’t argue with free but the app isn’t exactly perfect. In a pinch it can be handy. Hopefully google improves it.