Apple rumoured to announce ‘iOS in the Car’ next week, auto partners include Ferrari, Mercedes-Benz and Volvo

Ian Hardy

February 28, 2014 10:03pm

In-car systems to-date are somewhat unappealing. BlackBerry’s QNX, Telsa and Ford have all done an impressive job over the past few years to bring more life to the car with touchscreen displays and new features.

More and more automobile makers are stepping up to make the screen in your vehicle another source of information and revenue. Apple is rumoured to jump into the game. A report from the Financial Times states that they will team up with higher-end automobile manufacturers — Ferrari, Mercedes-Benz and Volvo — to develop the ‘smart car’ or ‘connected car’ of the future by embedding iOS within the vehicle.

The overall design of “iOS in the car” is the same as what the iPhone and iPad currently looks like with iOS 7. The FT notes that “Drivers will be able to use Apple Maps as in-car navigation, as well as listen to music and watch films. Calls can be made through the system, which will tie into the Siri voice recognition platform so that messages can be read to the driver who can respond by dictating a reply.”

Apple declined to comment on the rumour, but the sources note the plans will be unveiled at next week’s Geneva Motor Show.

Source: Financial Times
Via: Engadget

  • alamarco

    Considering the many errors that Maps has, I don’t want iOS anywhere near my car.

    • cartfan88

      How will all of this impact distracted driving types of charges which some governments have been cracking down on?

    • Brad Fortin

      Let’s not pretend that all other mapping solutions are flawless. IIRC, Google Maps was once telling users who wanted to get from North America to east-Asia that they should *swim across the Pacific Ocean*, and the alternative was to kayak.

      Other competitors like Nokia Here or Bing Maps are hardly flawless, as well.

    • Adam

      That was intentional. As well as jetskiing to Hawaii

  • JB

    This will run on top of QNX guys…..come on. Blackberry’s QNX makes it all possible

    • Martin Chan

      Pretty much. Benz uses pure QNX in some cars and I guess iOS on top of QNX for some others. Don’t know if I like all the features but I do like Siri. It actually works which is a plus.

  • Petit Baveux

    Glad to see that it will only be installed in cars I will never buy!

  • wes

    Sorry Benz won’t be buying you in the future.

    • Martin Chan

      I guess I won’t be buying a Ferrari either.

    • cartfan88

      Ferrari already lost me at the automatics they are stuffing in their cars instead of standands. Now we know it was to free your hand so you could play Angry Birds and drive.

    • It’s Me

      I’m sure they’re upset at losing you, moneybags.

    • wes

      Lol in the future as in I’m a poor student and haven’t started working a real job. Maybe someday I’ll might make enough to afford one.

    • It’s Me

      ;)

      Well, in addition to Ferrari, Mercedes-Benz and Volvo it looks like you’ll also have to avoid while BMW, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, PSA Peugeot Citroën, Subaru, Suzuki and Toyota.

    • wes

      guess I’m gonna walk then. Hahaha

  • HoodedDemon

    Wish I could get it in my 78 Pinto. It is a high performance machine, the passenger seat is my dinning room chair. I use a latch and padlock to lock it up. Its a pretty sweet ride. IOS would fit in perfectly with it.

    • It’s Me

      Sounds custom made for Android…given android and dalvik were designed for low power, low cost devices ( funny people forget that)

    • HoodedDemon

      Why would I care about what it was made for? I drive a piece of crap Pinto, I don’t own a mobile phone. I can’t afford to pay attention.

    • It’s Me

      Then you and your car are perfect for android. Perfect.

    • HoodedDemon

      I think Crapple is perfect for my car

    • It’s Me

      Sure, you think so, but you drive a pinto so what you think is questionable. Demographically, it’s more likely you ride the short bus than drive yourself ;)

      Android users are fun

    • HoodedDemon

      I drive the short bus. My first stop, your house!!!

    • It’s Me

      Bus driver? Not really a surprise, is it? Nor that you stopped at the wrong house ;)

    • Lyndon Boychuk

      And…we have a sense of humor – unlike apple prudes.

    • It’s Me

      I expect you’ll need one.

    • Lyndon Boychuk

      Flat and boring…just like your iphone ;-) but at least you get to have rounded corners.

    • It’s Me

      Zing!

    • Lyndon Boychuk

      I was referring to hoodeddemon’s obvious sense of humour ;-) But engaging you like this is my idea of humour :-) This is actually fun for me!!!

  • BaconTelevision

    So, how long before we’re bombarded with targeted ads in our vehicles?

    • It’s Me

      That would be Google-in-the-car.

    • Stephen_81

      Apple has Beacon and Passport, if you don’t think they are targetted ad focused you’ve missed out on Apple innovation over the last 3 years. they’ve purely been focused on data mining and advertising control with all innovations over the last 3 years.

      I would bet Apple pulls off in car advertising before Google does.

      To Note, I dislike both Apple and Google as companies, but respect both of them in terms of how they continue to innovate in data mining and manage to keep people wanting more of their products, Both are brilliant.

    • It’s Me

      Actually, the advertisers have recently be b!tching that Apple doesn’t use personal info enough for ads and suggest it’s a failure because of that. But they have nothing but praise for how google’s pervasive used of your data.

      iAds is, at best, a teeny tiny side initiative for Apple. Google is an advertising company. That is all they do, or rather everything they do leads to helping their ad business.

    • Stephen_81

      Apple doesn’t share their data with outside parties that is what the advertisers are complaining about, iAds takes what you want and controls your info, Apple is treating iAds like they did iBooks and iTunes, They are controlling HOW they use the technology and expecting people to fall in line, and with the continued growth of Apple users in the North American market advertisers are going to have to play Ball. Apple doesn’t NEED iAds to be successful so they aren’t compromising, but advertisers need the people who iAds can get especially as tools like Beacon and Passport start connecting with cars,

      Beacon would be a gas station chains best friend, as well as any other drive through type business once it is integrated into cars. Apple controls a significant amount of patents and tech around gps based pushed advertisements. Apple has lots of cash so for them it is building themselves so people can’t avoid them, Kind of like how MacBook sales have been bolstered by iPad/iPod/iPhone sales

  • Neil V

    Ferrari, Mercedes-Benz and Volvo are now off my list of next vehicles. I was actually looking at a MB but not anymore…

    • justsayinlike

      Well good for you. That will show them. Bet they are reconsidering the proposal right now because YOU won’t buy a MB. :) :)

    • Neil V

      Oh boy, you sure got me there! Golly do I feel stupid.

    • justsayinlike

      Glad you caught the sarcasm….some people would not and would fly off the handle. Take care and I hope you find a car that you like. LOL

    • Neil V

      Pretty much decided on an RS5 but for whatever reason it will take 5 weeks to get it in Panther Black Crystal paint…

    • justsayinlike

      Oooh…now I am jealous! Audi makes some good stuff. That colour should look amazing. It will be worth the wait….Also, hopefully, all the snow will be gone by then too.

    • Neil V

      Test drove one in the snow already, absolutely incredible handling on ice (with all-seasons to boot).

    • Neil V

      Test drove one in the snow already, absolutely incredible handling on ice (with all-seasons to boot).

    • Neil V

      Test drove one in the snow already, absolutely incredible handling on ice (with all-seasons to boot).

    • 01011001001

      so you want a MB but because they’ll have iOS you won’t. When were you planning on buying that MB? when they have iOS in the car as standard feature as in 2016? or were you planning a used MB in which those won’t have iOS.

      laughable, I doubt you can afford an MB anyway. Those who buys a MB it’s because its perceived (true or not) build quality and german engineering.

    • Neil V

      Last time I checked the Audi I am about to purchase is German made…

      The only thing “laughable” here is your nonsensical/pointless comment.

  • Chris

    I just want my self-driving Google car already.

    “OK Google, take me to work.” Zzzzzzz. Suck it, traffic.

  • Brad Fortin

    Wow, there seems to be a lot of hate for a feature that nobody will be forced to use. It’s exactly that, a feature, and likely a BTO option, not a standard one. Even if it comes standard, it’s essentially an AirPlay receiver with a few extra functions.

    I hope Google comes up with something like this this, too. It would greatly increase the competitive landscape of in-car technology, with minimal effort required on the part of auto manufacturers. Just a dumb screen with an option to display an over-the-air interface offered by the users’ devices. Imagine being able to get into any (new) car, regardless of make or model, and the interface and options are always tailored to you.

    Taking over the GPS and media functions are likely just the first step. I hope down the road they offer options for thing like seat and pedal preferences, climate control, etc. It would be especially handy for business travellers who go through rental cars like most of us go through water.

    • Stephen_81

      Google is actually coming up with something far better than Apples iCar skin, Apples iCar will still require a machine level OS, iCar is just a UI over lay. so you could get an iCar with a BlackBerry QNX running the back end or maybe a Googles in Car in the back end, there are a few others. Apple is just being a make up company in the car putting their face over other peoples embedded systems

      I’m not really excited about what Google is coming out with, there is at least 2 other open source projects being developed that should be better and more open than Google, BlackBerry QNX is the market leader and are really pushing forward not following in BlackBerry device history of the 2007-2010 years.

  • TouchMyBox

    Can’t wait for cars that are three times as expensive as comparable models found elsewhere that people feel the need to upgrade every twelve months.

  • Sylvain Larive

    I’d say these are pretty fitting brands to go along with apple. Very good but just not worth the asking price.