Apple now processing ‘several billion’ iMessages per day (Updated)

Ian Hardy

February 28, 2014 2:09pm

A year ago Apple claimed that they deliver over 2 billion iMessages per day. Today, Apple CEO Tim Cook, declared during their annual shareholder meeting that the company has seen a dramatic increase in adoption with activity surging to “several billion” iMessages per day. FaceTime calls are seeing between 15 to 20 million per day.

Apple’s competitors, namely the recently purchased ($16 billion) WhatsApp by Facebook is delivering 50 billion messages per day, while Waterloo-based BlackBerry’s BBM processes “billions of messages sent each day.” BBM is currently available on iPhone, Android, BlackBerry and coming soon to Windows Phone.

Update: We initially reported that Apple was processing 40 billion iMessages per day. This information was incorrect, and has now been corrected to “several billion,” as per the Apple shareholder meeting.

Source: AppleInsider

  • Eluder

    Proprietary messaging sucks. Unless it’s cross platform, it’s useless…

    • Johnny S.

      If you don’t use it, it must be useless for everyone else too right? Got it.

    • Noah Roesler

      Eluder has a point.

    • Jonathan Schmitt

      He does slightly have a point though. iMessage may not be the worst, but its not great. More then half the people I sell iOS devices too I recommend Hangouts or Skype because you have a wider audience and more compatibility.

    • Adam

      iMessage falls back to SMS if the remote party doesn’t support it. Google Hangouts and Skype do not.

      As a result, I can be confident using iMessage that I can send a message to anybody on any mobile platform (smart or otherwise) and have it work. That is not true for Hangouts and Skype.

      Of course, I also have Skype and Hangouts on my phone.

    • barrist

      Unless the majority of your contacts download the cross platform app, it’s useless. iMessage covers most of my contacts, and the rest is SMS. The cross-platform messenger is overrated.

      iMessage allows messaging to your contacts from multiple iOS devices concurrently, something former messaging giant BBM can’t even do now which is pathetic.

    • JB

      Wrong.

    • barrist

      Insightful response.

    • wahwah

      He’s a clueless bb shilly boi, whaddya expect?

    • Johnny S.

      I didn’t expect justin bieber to engage in educated conversations anyway

    • JB

      Ah man this poor guy still trying the justin bieber (burn?) because my initials are JB……lol keep trucking brother…dont let anyone stand in front of your dreams bud!

    • M-Len

      ROTFLMFAO

    • jroc

      Exactly what part of that statement is wrong?

    • Jonathan Schmitt

      The part that states that cross platform messaging is overrated..But then again, if anyone bothered to read the article is states that a cross platform messenger is far more popular.

    • Eluder

      Which is why SMS is still king IMHO. SMS is on every platform in every continent and it still works just fine. I don’t use whatsapp, BBM or any other chat app because not everyone uses 3rd party messaging apps. iMessage is only useful for Apple users, and since most of my friends don’t use an iOS device, iMessage is useless to me and anyone else that doesn’t use an Apple product. Again, if it’s not multi platform, it is useless to the masses.

    • danbob999

      SMS is NOT on every platform. You can’t use it on a PC. You need a phone number, which you can’t get for free. International SMS are expensive. SMS SUCK.

      There are various solutions which are much more useful, including email and XMPP. If you don’t have data on your phone, then get yourself a email2sms gateway.

      SMS, iMessage, BBM, whatsapp should all die because they all SUCK.

    • Eluder

      I have unlimited international SMS, it’s not that expensive and it’s on every phone platform, we’re not talking about PC’s, Macs etc.

    • danbob999

      Even $1 is too expensive for SMS.
      Why should I be forced to reply to a message on my small phone when I sit in front of a large PC monitor + keyboard? Limiting to phones is the worst idea ever.

    • danbob999

      Even $1 is too expensive for SMS.
      Why should I be forced to reply to a message on my small phone when I sit in front of a large PC monitor + keyboard? Limiting to phones is the worst idea ever.

    • MXH070

      Of course you can send to other devices because imessage is just piggybacking off the sms as apple couldn’t develop a messaging service themselves.
      So when SMS isn’t working imessage is dead in the water correct since it needs it to function.

    • It’s Me

      Yup. It is always better to target the lowest common denominator with as broad support as possible.

    • jroc

      It sucks unless it is seamlessly built into SMS like iMessage is.

    • Noah Roesler

      Exactly, I message is so useful BEACAUSE it’s integrated/forced to use. You can almost safely assume that if they use an iPhone, they use iMessage.

    • jroc

      Yes, so even it is not cross platform, it is not useless and it doesn’t suck.

    • Noah Roesler

      99% of iPhone users use it, that’s what makes it useful. (I’m pulling that percentage out of no-where but I wouldn’t be surprised if they were true)

    • jroc

      I don’t see where you’re going with this. I was disputing the original point of it being useless.

    • danbob999

      Cross-platform is not enough. It must be open. That’s why BBM still suck and is doomed to fail.

    • BeforeOld

      Yea, that’s why Apple is dealing with over 2 billion iMessages a day, right? Because it’s a useless service.

  • Mo Dabbas

    It’s kinda not the same to compare imessage with whatsapp and BBM. Imessage is embedded in the messaging app of iphone users while the latter ones are separate apps. Most send imessage weather they want or not (unless there is a way to turn imessage off that I’m not aware of). So probably a lot are not aware (or don’t even care) they are using imessage when they are texting.

    • Johnny S.

      And how is that a bad thing?

      Yes you can turn it off, and no most people don’t do it because it works well.

    • d094

      He didn’t say it was bad, he just said it’s not the same to compare the two apps. One they are actively downloading, installing and using, the other is on by default and no one knows they are using it.

    • alphs22

      “no knows they are using it”
      iMessages are blue while SMS are green. Unless you are colourblind this is a weak argument.

    • d094

      what argument?

    • Paul Figueiredo

      The average user doesn’t notice, know, or care what the different colours mean.

      “Did my text go through?” Yes/No. That’s all they care about.

      Apple has a really sweet scam going. When their service goes down, a dozen people come to my store and ask me why text messaging isn’t working, ranting against the provider. They don’t know what “iMessage” is. Everything is the providers fault, none of it is Apples.

      The number of people using iMessage is a bull-squat statistic. It’s meaningless since most people don’t even know they’re using it.

      I would stack the dozen or so average consumers I talk to a day against you’re “argument” any day of the week.

    • Johnny S.

      Oh you must be one of those clueless carrier store employees who earn commissions promoting specific garbage phones!

      With your logic, I can say android market share is also meaningless since most users don’t even know what OS they are running besides calling their phones “galaxy”. You are turning the seamless integration of iMessage within the texting app into something negative.

      And stop BSing; when iMessage fails, it automatically sends the text via SMS.

    • hamza

      unless it’s to an iPad, iPod touch, or Mac.. and iMessage fails way more than WhatsApp does. And I’m a heavy user of both.

    • realitycheck

      you’re a scam. The fact that they dont know they are using imessage vs sms is brilliant.

    • Mo Dabbas

      Hmmmm. I don’t recall saying it’s a bad thing. I was stating facts.
      Blind fanboysm on this website is insanely high.
      And no, it doesn’t work that well. Thanks for telling me I can turn it off because I just did. Regarding free texts, who doesn’t have a plan with free texting these days. I just use BBM to communicate with friends abroad who don’t have free texting to international numbers like I do. For the rest, my free texting plan does the job better than imessage.

    • barrist

      You can turn off iMessage.

    • alphs22

      If anything it exposes AOSP for not having a unified messaging app for IM and SMS.

    • d094

      i agree, hangout sucks on android, it’s actually better on ios, but this conversation was about imessage and whatsapp

    • alphs22

      Hangouts isn’t even part of AOSP, but yes it does suck.
      Convo is about instant messaging, so what I mentioned was mildly relevant.

    • Dimitri

      You can turn off iMessanger from the Settings.

    • Stephen B Morris

      You can turn it off, but yeah its pretty much embedded into the sms app.

  • JB

    .. an only 20 million dropped messages now!

  • Paul Figueiredo

    Yes, let’s incorporate it into the stock messaging app, force it to use imessage when between apple devices, and then crow about how many people are using it!

    It’s a completely meaningless statistic. BBM and Whatsapp are statistics of how many people CHOOSE to use that service. iMessage is how many people are sending messages to other iDevices from their stock app and are either too dumb or lazy to turn off to iMessage service. Completely different.

    • M-Len

      +1

    • Johnny S.

      First of all, you are not forced to use it.
      Second, people are aware that they can turn it off but why would they want to? It works well and without problems most of the time.
      Oh I get it, it’s an apple service so it’s trash in your eyes.

    • hamza

      That’s not what he said. He’s saying the statistic is irrelevant because it’s there by default. You aren’t doing anything to actually use the app. It’s just there and in all honesty, most people using it do so unconsciously. On the other hand, people download WhatsApp and CHOOSE to use it. Those statistics have more meaning to it.

    • jroc

      It sounds like you could be a bit butt hurt about iMessage integration being implemented better than Hangouts.

      Also, why would anyone want to turn it off. Do you have something against being able to send free messages to people?

    • Paul Figueiredo

      Oh MY GOD!!!! For the last time, it has NOTHING to do with the merits of the iMessaging platform itself.

      It’s simply an Apples vs Oranges. Because of the differences in how Whatsapp is implemented vs iMessage, the statistics comparing them to each other is meaningless.

      For eff’s sake! Fanboys automatically jump up to defend their christ and saviour for ANY perceived slight!

    • realitycheck

      OMG YOURSELF! You keep missing the point that iMessage is a viable alternative and improvement to existing forms of communication and the stats show it. Your blind hatred is amusing.

    • Zomby2D

      No he doesn’t miss the point, but people like you keep missing it.
      The point is and has always been that you can’t compare the usage statistics of iMessage vs Whatsapp because iMessage is integrated in the OS and most user will choose to use whatever came with their device if it works well for them, often without even knowing what they actually have.
      Stats for other services are from people who chose to diverge from whatever came with their device and knowingly downloaded a specific app.

    • realitycheck

      lol that does not invalidate the statistic. The article was not even making any comparison at all. You just nitpicked an uncontrolled comparison which you decided was important.

    • It’s Me

      No one is defending Apple. They are pointing out how ignorant and bitter your comments sound.

      You really are an angry little child, aren’t you. Is the hairloss causing your anger? Try Rogain.

    • Paul Figueiredo

      I think the reference in the post was to BBM as a third party app on Androids and iPhones. But you’re right, on Blackberries themselves it’s much the same.

      and PS – Thank you for an actual response rather than simply an attack on hairloss…for whatever reason people chose to pick that one thing instead of my ‘actual’ comment.

    • It’s Me

      Your comment and position were dimwitted. Shouldn’t you expect similar replies?

    • Paul Figueiredo

      If you’re unable to tell the difference between responding to what someone says or responding to something you see in their profile picture…then there is no point in even trying to explain it.

    • It’s Me

      Your post was ignorant nonsense. Shouldn’t you expect nonsense in response?

  • Johnny S.

    It’s fun to see lifeless apple haters getting so worked up over a statistics article.

  • mdram

    Time for people to get back to work and stop texting so much! :D

  • PT

    Apple was processing “several billion,” iMessages per day.
    This is a joke from Crapple right? LOL!

    • realitycheck

      whatsapp, blackberry hell even wireless carriers flaunt vague stats like that how is Apple any different?

  • PreferredGeoff

    The bottom line is iMessage works well for iOS and Mac computers. They send a few billion messages a day and that’s great for apple. Whatsapp works great for some and some choose bbm. I don’t know what the debate here is but all these apps do what you want them to and they all send a tonne of messages each day. In all honesty who really gives a sh**.

  • mad cracker

    Why is this even news?? oh wait slow news day..

  • GrimConch

    Is this why they made SMS default to “off”?
    Sorry your messages to anyone without an iPhone stopped working, Apple needed their press release!