IDC says Android had 78.1% of the Q4 market share

Ian Hardy

February 12, 2014 8:04pm

The latest report by research firm IDC has once again showed that Android and iOS are leading the way in market share. This has been the case for the past few year and IDC calculates that both platforms combined represent a whopping 95.7% of the market, up from 4.5% in a year, and helped the industry surpass the 1 billion mark for device shipments in 2013. Google’s Android OS dominates 78.1% and Apple with 17.6% in Q4 – this is of course based on devices shipped and would be even better to understand how many of those units sold.

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Windows Phone OS slightly increased by 0.04% to own 3% of the market, while Waterloo-based BlackBerry significantly dropped from 3.2% last year to 0.6% market share in 2013. IDC notes that “BlackBerry was the only operating system to realize negative year-over-year change both for the quarter (-77.0%) and for the year (-40.9%).” However, with the renewed enterprise focus “BlackBerry may in a better position, but still finds itself having to evangelize the new platform to its user base.”

Source: IDC

  • 01011001001

    what’s funny is that blackberry had a 0.6 market share vs 0.7 for “other” – that means blackberry lost out to old school dumb phones, those people would rather use a dumb phone than a blackberry.

    • Tim3Tripp3r

      You have to remember that Symbian would be in “other”, so that isn’t all old school dumb phones.

    • Josh Brown

      Symbian was barely a step up from a dumb phone.

    • JTon

      IIRC, the newest verisons of symbian never made it to NA market. Apparently it’s not half bad

    • danbob999

      This is the smartphone market. Not the total cellphone market. dumbphones probably still account for half of the phones sold.

  • Jon Robinson

    The 1.7M sold isn’t quite accurate. BB changed the way they look at ‘sold.’ It means sold through to a customer, not to a carrier, for instance. The actual number was more about 6-7 or something like that.
    Obviously, not very positive numbers, but the 1.7M is misleading a bit.
    Crazy Android stats, though!

    • It’s Me

      They had to after they reported so many “sold” playbooks which turned out to be sitting in stockrooms and warehouses.

      Samsung and most Android vendors still report “shipped” units as sold.

      Profit share numbers show a very different story.

  • Croc Ography

    Wow, Windows Phone is really adding users. They are even more successful than Android in their % gain.

    • It’s Me

      I wonder if it is sustainable. A friend of mine was a hardcore BB user but really loved Window 8 so he bought 4 Windows Samsung phones for his whole family early last year. But already he is talking about regretting the decision because of the lack of updates and lack of apps. He is considering Android, but is concerned about the fragmentation and slow carrier release of updates. He hates Apple but there is an outside chance he goes there. Unless the state of Windows phones significantly improves, he will not be sticking with Windows. Loves the OS, hates the rest.

    • Superzar2000

      Windows Phone is awesome…and getting better all the time. True, lack of apps is it’s only downside but that is also becoming a non-issue over time. Heck, I’ve only got about 10-15 apps installed. No way I’m jumping to another OS just to get another fart app though!

    • It’s Me

      Like I said, he loves the OS. Obviously fart apps aren’t what he is missing. He really misses BBM (and as a long time BB user, boy did it burn they released it for everyone but windows). An app for his fitbit was another. There were others I can’t think of now. Also he was concerned about OS updates but I think there is a surprise release that is coming next week.

    • AlphaEdge

      > “in their % gain”

      LOL! Of course, Android is reaching saturation. Windows phone % gain is a joke compared to their total market percentage. 3%!!!

  • Superzar2000

    I don’t believe iOS is as high as 17%. Most research firms have them at 13% and dropping….