Instagram has over 150 million users, will bring ads to the app ‘within the next year’

Ian Hardy

September 8, 2013 8:24 pm

Instagram announced today that they now have over a 150 million users, up 50 million in the last 6-months. While there’s no concrete Canadian stats, Instagram stated that “60% of you are from outside the United States.” The app itself – which allows users to capture and share video and pictures – is only available on two platforms, iOS and Android, plus knowledgable BlackBerry users can port the app over to their device.

Instagram also noted that they’re “more committed than ever to bringing you the best Instagram experience possible.” This ‘best Instagram experience’ will include ads. A separate report in the Wall Street Journal reveals that the company will begin monetizing its app “within the next year.”

Emily White, who the WSJ says is Instagram’s COO, is leading the charge to bring in big brand advertisers. She stated that although Instagram was bought by Facebook for $1 billion and has never made a cent, “We want to make money in the long term, but we don’t have any short-term pressure.” Instagram is still figuring out exactly what the ads might look like, but they might possibly appear in the Discovery and search section, or “some retailers also are interested in ad products that will allow users to click on pictures of products that link to a retailer’s own site.” The company has already met with Ford, Williams-Sonoma and Coca-Cola.

End of an era is near.

Source Instagram
Via WSJ, TNW
  • Plazmic Flame

    The beginning of the end… glad I’m not into Instagram.

  • Richard Xing

    Oh look we have 150 million users!!! Let’s celebrate by adding ads!!! YAY!!!

  • MalKuh

    So why don’t you guys make an app for BlackBerry 10 and Windows Phone now?

    • Lolurfunny

      Your kidding right? That’s almost as funny as your avatar. =)

    • MalKuh

      So they could make more money off of people? Why else? (:

  • apowerranger

    Welp time to remove the account I don’t use.

    • davedooter

      You and the other 145 million people.

      I would love to see the ad rates and the results.

      “we paid for millions of views but only had a 47 click rate!”

      “Hey, a 47% click rate is great! You’re welcome!”

      “no. literally 47 clicks.”

      “oh. Well, we are owned by facebook so you should have expected the biggest scam and ripoff.”

  • Ryan

    I gave up on IG after my hashtags stopped working. Went back to Flickr, which has improved quite a bit.

  • d a

    Ads? Glad I never joined but was actually thinking about it just to see what it was all about. Bye.

  • Super_Deluxe

    “Instagram also noted that they’re “more committed than ever to bringing you the best Instagram experience possible.””

    Yes because we all love in-app ads. Thanks IG…

  • Zomby2D

    It’s so funny to see every complainer about adds making their way into apps. Everyone wants to have add-free apps yet no one is willing to shell out any sum of money for them. They actually expect companies to spend millions on a service and give it out for free. I’d like to see how those same people would react if they got told by their boss that they won’t get paid for their work anymore.

    • Doug

      Couldn’t have said it better myself. People forget that these are businesses trying to make money. Not a charity.

    • Erik N.

      I don’t understand what the big deal…ppl threaten to leave and are “glad” they are not IG yet more and more people join every day. Who cares about ads? Have you not been outside in the past 10 yrs? There are ads EVERYWHERE you look. So much that it has already been proven that people don’t even see them or pay attention to them kinda like hearing traffic noise, you just tune it out.

    • Alex

      Is there a paid for version available? Don’t use it myself so genuine question.

    • Zomby2D

      Currently it’s completely free. There’s a plan to introduce ads next year. Don’t know if they’re planning a paid version as well.

  • J-Ro

    This isn’t a surprise. Facebook is an advertising company after all. I bet they will have picture and video ads like they plan on doing with Facebook.

    It’s about time Instagram became more than just a photo bucket.