Smartphones have become so personal. We carry these devices around with us all day and the brand we hold in our hand has become an extension of us. It’s common to hear people say which smartphone is the best and which isn’t, sometimes with a passionate amount of enthusiasm.
Last night was a prime example of this behaviour, not from consumers but the manufacturer side. HTC UK won a prestigious “Hottest Phone of 2013” award for the HTC One. The company took to Twitter to announce the news and also rubbed it in Samsung’s face with an “ouch.” The Twitter battle started and ended with LG putting everything into perspective.