Yesterday an analyst out of the United States declared that launch sales of the BlackBerry Z10 were weak and that customers started returning the product. Detwiler Fenton & Co., boldly wrote that “in several cases, returns are now exceeding sales, a phenomenon we have never seen before.”
BlackBerry quickly issued a statement on the claims, noting that “this is absolutely false. Our data shows that return rates for BlackBerry Z10 devices both in the U.S. and on a global basis are in line with or better than our expectations and are consistent with return rates for other premium smartphones in the market today.”
BlackBerry. Means. Business. The company issued a press release this morning and has asked regulators in the Canada and the U.S., the Securities and Exchange Commission and Ontario Securities Commission, for “an immediate investigation” to review these misleading reports. They noted that this news could “harm BlackBerry and our shareholders” and, once again, said that the claims were “absolutely false.”
Thorsten Heins, BlackBerry President and CEO, stated “Sales of the BlackBerry Z10 are meeting expectations and the data we have collected from our retail and carrier partners demonstrates that customers are satisfied with their devices. Return rate statistics show that we are at or below our forecasts and right in line with the industry. To suggest otherwise is either a gross misreading of the data or a willful manipulation. Such a conclusion is absolutely without basis and BlackBerry will not leave it unchallenged.”
The BlackBerry Z10 was released in Canada in February and is now available from every major carrier. The new QWERTY/Touch BlackBerry Z10 will go on sale in Canada on April 30th.