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Schiller: “cheap smartphones, this will never be the future of Apple’s products”


Rumours were rampant earlier this week about Apple potentially coming to market with a low-cost iPhone that could possibly compete with Google’s entry-level Android devices. Both the Wall Street Journal and Bloomberg‘s sources indicated that we’ll finally see Apple launch an iPhone around the $150 mark by the end of 2013. Unfortunately, as expected, this dream has been shot down by Phil Schiller, Apple’s SVP of Worldwide marketing.

Schiller stated in an interview with China’s Shanghai Evening News that “every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market. At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out. Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. In fact, although Apple’s market share of smartphones is just about 20%, we own the 75% of the profit.”

Of course there’s a fine line of the definition of “cheap.” Apple does make products with quality parts to them. So possibly the $150 iPhone is out of reach, but not a $400 one. Apple recently released the iPad mini, which is a smaller version of the popular tablet with a 7.9-inch display and costs a couple hundred dollars less than previous 9.7-inch iPads. Anything is possible…

Source: TNW

  • JUST SAYING

    RIP RIM AND APPLE!!!! :)

    • JUST SAYING

      OHHH YA CHEAP APPLE PRODUCT!!!

      IS THIS A JOKE??

    • JUST SAYING

      I GOT AN IDEA TAKE THE IPHONE 3G PUT APPLE MAP ON IT AND SELL IT FOR $150

    • JUST SAYING

      Now, back to jerking off in my mom’s basement.

    • JUST SAYING

      RIP my a*****e baby… Hehe, I’ve said it before and I’ll say it again I like men in my butt. I know it has nothing to do with this article but I’m just sayin….

    • takethemnow

      take your meds

  • EvanKr

    I’m still convinced Apple will release a “cheap” smartphone, but by Apple standards “cheap” means $500 for an iPhone 4′s lackluster specs is an iPhone 5 casing.

    • Shameer M.

      I think you’re on the right track. I was thinking more along the lines of iPhone 4S specs in an iPhone 5 body – think iPod Touch 5th Generation with cellular capabilities.

  • Collin

    and this is why apple is losing market share, they lose more and more users to android every day

  • iJellyBerryOS8

    Theory: Apple planted the original rumour just so Schiller could make a dig against his competitors.

  • Dalex

    It was a doubtful rumour to begin with. Apple will continue to present their older devices as affordable options. Pretty cheap to get an Iphone 4 or 4s these days.

    Either way, who cares? IOS is about as exciting as watching paint dry. Bring on BB10, bring on Key Lime Pie.

  • JUST SAYING

    I official acknowledge that I’m an i***t.

    • JUST SAYING

      sp you are sooo f***ing funny

    • JUST SAYING

      I like men in my bum… Just saying…

  • Fartknocker

    I don’t even think there’s any Android phones for $150 so anybody that thought Apple would do it it insane. $350 is the lowest they would ever go.

  • JUST SAYING

    I just fisted myself!

    • TheBoze

      you *do* know what that means, right?

    • JUST SAYING

      I like sperm in my mouth

  • Zeeb

    Translation: we always want our customers to overpay for our products. Win for us!

  • arthur

    why there is a d-bag in every post mentioning “rip rim” in comments section? Completely irrelevant to the post.

    • JUST SAYING

      Because I think I’m funny.

  • Al

    As mentioned by others what he really means is:

    “Sure we’ll produce a smaller iphone with worse specs than the iphone 4. Yours for the bargain price of $549.95 off contract and only $99.99 on a 3yr”.

  • Xzavier

    “every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market.” well, this should not apply to iPad mini. What a joke, Apple products would cost more than any other on the market even though they were made by cardboard.

  • Steve

    so you’re saying if you had 167.50 you could make your own iphone? i***t.

  • boycott apple

    iDiots

  • Fandroid

    Apple is not dead, it just deserves to die

  • Max

    If apple continue like this in couple of years we will say for sure RIP Apple

  • Tomatoes11

    Best technology available? ROFL!!!!!!

  • jboutit

    LOL apple using only the best parts in their phones hahah what a farce apple uses some of the cheapest internal parts which are often far worse then other much cheaper smartphones apple makes all their money on hype and lies

  • Silence.Alert

    Rumor has it that Apple is going to come out with something originally revolutionary. It’s called the iWipe, a wood fibre substance that’s wrapped around a roll made of an even denser wood fiber substance. It’ll be a quality product, so they will charge about $100 a roll. But it’s only a rumor…

  • Hank

    they also said
    - 7 inch ipads are stupid
    - iphone screen size is perfect at 3.5 inches
    - iOS is the most advanced mobile operating system

    • Hank2

      IOS most advanced operating system……. really how come i cant dl or install flash player unless i jailbreak my iphone,,,,,i gotta use itunes for everything when i can just copy and paste it,,,, more like most restricted operating system,,,,for me,,,,,lol advanced cracked me up,,,IOS is good system but not the most advanced buddy,,,,

  • PhoneScience

    While I don’t think that $150 will happen, I can see a cheaper iPhone model coming out nonetheless. Like with the iPad mini, a mere iPad 2 repackaged with a new shell, they could take the iPod touch, a mix of the 4, 4S and 5, slap in a cell radio, lower the memory from 32Gb to 16Gb and sell it as the iPhone lite for $350 entry as opposed to $700 entry.

    • some guy

      Apple Pricing Bulletin:
      “At Apple, we are always looking at ways to improve our customer experience. With our award winning iPhone brand being made of only the highest quality components, there is of course an according price tag attached.

      Until now.

      We are happy to announce there will be a DRASTIC price reduction on all iPhone’s effective immediately!
      iPhone 5 64gb: Previously $899.00 Now $898.99
      iPhone 5 32gb: Previously $799.00 Now $798.99
      iPhone 5 16gb: Previously $699.00 Now $698.99

      At these prices, they are practically free!”

  • Mike

    Just because Apple sells there products for 5 times more than they should be, doesn’t make them a premium product, the product itself is Cheap and has outdated specs, features, and a very boring Operating system that people are getting tired of. Androids sell at a lower price than Iphones, but Androids are premium products with the best top of the line Specs, Features, Designs, and the best Operating system. And nothing is boring bout androids, cause you can customize the phone how you want, and change the device everytime to change things around. While Iphones are just plain with no customization options.

    • Thomas

      how dare you say that? You can change the background! and get a pretty case! lol
      LMFAO

    • John

      Oh ya that galaxy s3 is surely made out of premium material…

    • some guy

      John, you sound butt-hurt.

  • JUST SAYING

    I duf undetstood wat you saying try?

  • Greg

    If Apple keeps this up and refuses to lower their “premium prices”, I predict they’ll either go the way of the dinosaur in a few years.

    The smartphone is already mainstream not only in Canada but in many parts of the developed and developing world, and like the TV or computer, prices will come down not because phone companies want to, but because of market forces.

    Look at the market for plasma, LED or LCD TVs. A 32 inch plasma used to cost thousands of dollars, but nowadays who pays more than $450 for one? Same thing with laptops. It used to be impossible to find a decent one for less than $3500 to $4000, but now you can buy a good laptop for less than $900.

    Apple will sell cheaper products in the near future, and not because they want to, but the consumers will force the company to.

  • ace

    So what schriller is trying to say… is that samsung makes QUALITY parts… thats why a use a galaxy nexus.

  • Master Yushi

    “we consider using only the best technology available”…

    He never said that they actually do; they only CONSIDER it.

    “although Apple’s market share of smartphones is just about 20%, we own the 75% of the profit”…

    And this pretty much says that only dumb-f*cks buy an iPhone, because it is clearly overpriced. And then these dumb-f*ucks go ahead and mention how Apple is a hugely profitable company. Hello! YOU are the one overpaying for a mediocre product, and making Apple rich. Apple, in turn, laughs all the way to the bank. They KNOW that you are stupid, and use it to their advantage.

    I hope this clears things up.

    Moving on.

    • AAPLFREEFALLING

      Well said, well said! For a doosh bag company to openly admit to ripping you off by 75% and then compliment Samsung internal parts as being qaulity says it all. Why isheep defend the most openly admitted greedy company in the world and then brag they got ripped off cus they got a superior qaulity product made from Korean parts and built by a Chinese sweat shop is well……laughable and moronic.

  • Ron-C

    Latest and greatest and top quality is bull, “apple” (said with the fingers in your mouth like a kid) :D

    • some guy

      hehehehehe it sounds like a dirty word! <_<

  • screamer

    When I asked to renew my contract and wanted the iPhone 4 they told me that first people they sign up a new contract and I had to pay full price. (Still one year left on contract) apple will never cheap but people will change to android maybe windows

  • screamer

    most people understood how apple works and apple took advantage of us they want a nice phone back in 2008 but company like Samsung and underrated Motorola are still moving forward and pushing there phone in the market. In Europe they lost a lot of customers because of pricing so I think they will bring something cheap and also something big.

  • Tyrone

    Apple can make a cheap iPhone but they just don’t want to. I remember a while back there a article saying it only cost 148 dollars to make an iPhone 4 and they jack up the price and make a huge 300-600 percent profit on it.

    Apple going to keep on doing what they always been doing. The word “cheap” isn’t in the Apple vocabulary.

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